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Portable Navigation Devices Market Report: 2008 Edition

  • ID: 662085
  • Report
  • November 2008
  • 29 Pages
  • Koncept Analytics
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The personal navigation market is growing rapidly today; the European market is far more advanced as compared to US. The introduction of portable navigation devices (PNDs) has breathed new life into the European aftermarket for telematics and infotainment systems and given a strong boost to its sales growth. However, gradually the PND market is ending its fast-growth phase and moving into a stage of maturity.

Advanced features such as traffic information services are now becoming standard across all forms of portable navigation. Another interesting trend is the move away from simple dedicated PND systems towards multi-function devices with hands-free kit and MP3 player features. The PND market is heavily concentrated and dominated by two players (Garmin and TomTom) despite having relatively low barriers to entry.

The under-penetrated market for in-vehicle navigation continues to be the main growth driver for PND sales. Also decline in the average price per unit is one of the contributors of rising demand.

The present report analyses worldwide PND market, with focus on North America, and Western Europe. The report presents analysis of PND sales, shipments and penetration in various markets. It highlights major industry trends and issues prevailing in the market. It also talks about major industry players and their business strategies.
Note: Product cover images may vary from those shown
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1. Industry Overview

Personal Navigation System Value Chain
Navigation System Vendors

2. PND Market Overview

2.1 Global PND Market Size

Market Size by Value
Market Size by Volume
Market Penetration

2.2 Europe and North America PND Market


Market Size by Volume
Market Penetration

North America

Market Size by Volume
Market Penetration

3. Industry Analysis

3.1 Market Trends

3.1.1 Entry of Traditional Automotive Companies into PND Aftermarket
3.1.2 Technology Development, Making PND Market Stronger
3.1.3 PNDs Get Computer, Cellular Upgrades
3.1.4 Growing Car Sales

3.2 Key Issues

Slowdown in Navigation Market
Not Useful for Pedestrians

4. Competitive Landscape

US Market Share
European Market Share

5. Company Profiles

5.1 TomTom

Business Strategies
Enhanced Technologies and Innovation
Leveraging Active Involvement of Users
Focus on Continued Expansion Plan

5.2 Garmin Ltd.

Business Strategies
Innovative Technology
Product Introduction and Expansion Plans
Acquisitions Drive Growth
Strong Emphasis on R&D

5.3 Navman

Significant Developments
Partnership with Donlen Corporation
Enhancement of GPS Receiver Modules

6. Market Outlook

PND Market Value Projections
PND Market Volume Projections

List of Charts

Personal Navigation System Value Chain
Worldwide PND Sales by Value (2004-06)
Global PND Shipments (2006-13E)
Global PND Penetration (2006-10E)
PND Unit Quarterly Sales for Europe & North America (2006-07)
North America - Portable Navigation Device Market (2003-07)
North American PND Sales as % of Global PND Sales (2004-11E)
North American PND Penetration (2006-10)
North America PND & In-dash Units (2003-11E)
Western Europe, PND & In-dash Units (2003-10E)
Western European PND Sales as % of Global Sales (2004-11E)
Western European PND Penetration (2006-10E)
Traffic Enabled Navigation Devices in the UK (2006-10E)
Global Auto Production by Region (2007)
Car sales in North America and Europe (2006-10)
US PND Market Share (2007)
European PND Market Share (2007)
TomTom Revenue by Business Segments (2006-07)
Garmin Revenue Growth (2003-07)
PND Sales Forecast by Volume (2008-11E)
PND Sales Forecast by Value (2008-11E)
GPS Handsets Market Vs PND Market (2005-14E)

List of Tables

Portable & Handheld Navigation System Vendors
PND Sales by Unit Volume by Region (2006-10E)
Worldwide Integrated On-board Mobile GPS Navigation Device Market (2006-07)
Note: Product cover images may vary from those shown
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Garmin Ltd.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown