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Omega-3 - Fad or Future? European and US Combo Reports Product Image

Omega-3 - Fad or Future? European and US Combo Reports

  • ID: 662125
  • January 2008
  • Region: Europe, United States
  • 126 Pages
  • Leatherhead Food International

Prospects and implications for European product and market development, and the influence of the US market

In January 2008, Leatherhead Food International published a collaborative research project on the Omega-3 ingredient market and key supply structure in Europe and the US. This research also aimed to identify market trends in products enriched with Omega-3 and to highlight new product activity. An initial exclusivity period has lapsed and the report is now available for sale and should be of interest to anybody who is either currently involved in, or planning to move into, the Omega-3 market.

European Report

Background

Awareness of the health benefits of omega-3 varies across western
Europe, and is highest in the UK, Spain and Germany. Penetration of
omega-3 supplements is particularly high in the UK, whilst omega-3
enriched food products are especially prevalent in Spain. In the European
markets, sales of foods enriched with omega-3 (such as dairy and bakery
products) tend to be higher than those for infant formula and supplements
featuring omega-3.

Coverage

The report will include the following sections:

- Ingredient READ MORE >

Note: Product cover images may vary from those shown

1. INTRODUCTION
1.1 Research Objective
1.2 Definitions
1.3 Research Method
1.3.1 Desk research
1.3.2 Primary industrial market research
1.3.3 Consumer research
Sample Structures

2. EXECUTIVE SUMMARY

3. BACKGROUND
3.1 Types and Sources of Omega-3
3.2 Intake of Omega-3
3.2.1 Current intakes
3.2.2 Recommended intakes
3.3 Health Benefits of Omega-3
3.3.1 Heart health
3.3.2 Brain function
3.3.3 Other health conditions
3.4 Legislation and Claims

4. MARKET SIZE AND STRUCTURE
4.1 Ingredient Market Size
4.2 Ingredient Market Segmentation
4.3 End Market Size and Segmentation
4.3.1 The infant formula market
4.3.2 The functional foods market
4.3.3 The Omega-3 enriched foods market
4.3.4 The supplement market
4.4 New Product Activity
4.4.1 New product activity in Omega-3 enriched foods
4.4.2 New product activity in Omega-3 supplements
4.5 Industry Structure and Key Players
4.6 Additional Background on Omega-3 Supply

5. ISSUES IMPACTING OMEGA-3 GROWTH
5.1 Education and Science
5.2 Health and Wellness
5.3 Government Legislation and Health Claims
5.4 Evidence of Sustainability and Purity
5.5 Taste
5.6 Cost and Premium
5.7 Formulation

6. CONSUMER INSIGHT
6.1 Awareness of Omega-3
6.1.1 Awareness of Omega-3 enriched food products
6.1.2 Awareness of Omega-3 supplements
6.1.3 Advertising awareness
6.2 Understanding of Omega-3
6.2.1 Understanding of Omega-3 sources
6.2.2 Perceived benefits of Omega-3
6.2.3 Recommended dosage of Omega-3
6.3 Consumption of Omega-3
6.3.1 Enriched products consumption
6.3.2 Omega-3 enriched products consumption
6.3.3 Supplement consumption
6.3.4 Omega-3 supplement consumption
6.3.5 Omega-3 enriched food purchases
6.3.6 Omega-3 supplement purchases
6.3.7 Consumption frequency of Omega-3 enriched food products
6.3.8 Consumption frequency of Omega-3 supplements
6.3.9 Source of purchase for Omega-3 enriched food products
6.3.10 Source of purchase for Omega-3 supplements
6.4 Purchase Drivers and Barriers for Omega-3
6.4.1 Purchase drivers for Omega-3 enriched food products
6.4.2 Purchase drivers for Omega-3 supplements
6.4.3 Barriers for Omega-3 enriched food products
6.4.4 Barriers for Omega-3 supplements
6.5 Omega-3 Supplements Versus Omega-3 Enriched Foods
6.6 Country Comparisons

7. Fad or Future?
7.1 Fad or Future?
7.2 Forecast of Omega-3 Ingredients
7.3 Forecast of Omega-3 Infant Formulae
7.4 Forecast of Omega-3 Enriched Foods and Supplements
7.5 Consumer Future Use
7.6 Future Opportunities and Barriers

Appendices

i) Consumer research: Country analyses
a. UK
b. Germany
c. France
d. Italy
e. Spain
f. US

ii) Consumer Questionnaire

LIST OF TABLES

TABLE 1 – Total Online Research Sample Structure
TABLE 2 – European Online Research Sample Structure
TABLE 3 – Essential Fats in Vegetable Oils
TABLE 4 - Omega-3 Fatty Acid Levels in Selected Fish Species
TABLE 5 – Beneficial Heart Effects of the Omega-3 Fatty Acids: EPA & DHA
TABLE 6 – The Market for Omega-3 Infant Formula by Country, 2007
TABLE 7 – The Market for Functional Foods by Country, 2005
TABLE 8 – The Market for Omega-3 Enriched Food and Drinks by Country
TABLE 9 – The Market for Omega-3 Supplements by Country, 2007
TABLE 10 – Selected Omega-3 Enriched Food Product Launches
TABLE 11 – Selected Omega-3 Supplement Launches
TABLE 12 – Leading Marine Capture Fisheries by Country, 2001-2005
TABLE 13 – Awareness of Omega-3 by Country
TABLE 14 - Benefits of Omega-3 Believed in by Gender
TABLE 15 – Omega-3 Supplements Ever Tried
TABLE 16 – Omega-3 Enriched Food Product Purchases by Country
TABLE 17 – Omega-3 Enriched Food Product Purchases by Demographics
TABLE 18 – Omega-3 Enriched Food Product Purchases – Top 6 Ranked
TABLE 19 – The Regular Recipient of Omega-3 Enriched Food Products
TABLE 20 – The Regular Recipient of Omega-3 Supplements
TABLE 21 – Omega-3 Supplement Purchases by Demographics
TABLE 22 – Country Comparison Scorecard

LIST OF FIGURES

FIGURE 1 – Selected Omega-3 recommendations from Europe and US
FIGURE 2 – Relative strength of the science on Omega-3
FIGURE 3 – Omega-3 ingredients market, YE June 2007
FIGURE 4 – Omega-3 ingredients market evolution, by value, 1996-2007
FIGURE 5 – Omega-3 ingredients market share by type, YE June 2007
FIGURE 6 – Omega-3 ingredients market share by sector, YE June 2007
FIGURE 7 – Omega-3 retail market by country, YE June 2007
FIGURE 8 – Omega-3 retail segment share by country, YE June 2007
FIGURE 9 – European Omega-3 enriched food and drink categories, YE June 2007
FIGURE 10 – US Omega-3 enriched food and drink categories, YE June 2007
FIGURE 11 – Model of Omega-3 category development
FIGURE 12 – Omega-3 suppliers estimated market share
FIGURE 13 – Awareness of enriched food products by country
FIGURE 14 – Awareness of supplements by country
FIGURE 15 – Awareness of advertising of ingredients in food products by country
FIGURE 16 – Awareness of advertising of ingredients in supplements by country
FIGURE 17 – Source of awareness of Omega-3 enriched food products by country
FIGURE 18 – Source of awareness of Omega-3 supplements by country
FIGURE 19 – Source of awareness of Omega-3 enriched food products by age of consumer
FIGURE 20 – Source of Omega-3; where Omega-3 comes from by country
FIGURE 21 – Source of Omega-3; where Omega-3 comes from, by age of consumer
FIGURE 22 – Benefits of Omega-3 believed in by country
FIGURE 23 – Benefits from Omega-3 believed in by age of consumer
FIGURE 24 – Recommended dosage of Omega-3 as part of a healthy lifestyle by country
FIGURE 25 – Enriched food products ever tried by country
FIGURE 26 – Supplements ever tried by country
FIGURE 27 – Omega-3 enriched food product purchases
FIGURE 28 – Omega-3 enriched margarine, bread and fruit juice purchased by demographics
FIGURE 29 – Consumption frequency of Omega-3 enriched food products by country
FIGURE 30 – Consumption frequency of Omega-3 enriched food products by age
FIGURE 31 – Consumption frequency of Omega-3 supplements by country
FIGURE 32 – Consumption frequency of Omega-3 supplements by age
FIGURE 33 – Source of purchase of Omega-3 enriched food products by country
FIGURE 34 – Source of purchase of Omega-3 supplements
FIGURE 35 – Key purchase drivers of Omega-3 enriched food products by country
FIGURE 36 – Omega-3 enriched products interested to purchase by country
FIGURE 37 – Key purchase drivers of Omega-3 supplements by country
FIGURE 38 – Key reasons for non-purchase of Omega-3 enriched food products by country
FIGURE 39 – Key reasons for non-purchase of Omega-3 supplements by country
FIGURE 40 – Consumer’s view of best method to get Omega-3 into diet by country
FIGURE 41 – Omega-3 ingredients market forecast, by value 2008-2012
FIGURE 42 – Omega-3 infant formula, forecast for retail market in US and big 5 EU 2008-2012
FIGURE 43 – Omega-3 supplements and enriched food, forecast for retail market in US and big 5 EU 2008-2012
FIGURE 44 – Intention to keep taking Omega-3 enriched food products by country
FIGURE 45 – Intention to keep taking Omega-3 supplements by country

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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