Spain Food and Drink Report Q4 2008
Business Monitor International, November 2008, Pages: 72
Spain Food Drink Report provides independent forecasts and competitive intelligence on Spain's food and drink industry.
Spain’s soft drink and bottled water market is large, given the relatively small population, with per capita consumption among the highest in Europe. This is partly due to an aversion to drinking municipal water, both for safety and cultural reasons, and also thanks to the warm climate. Products from The Coca-Cola Company (Coca-Cola) control around 55% of the market, while PepsiCo, Danone and J. García Carrión are among the contenders competing for the remaining market share.
Data from the Union of European Beverages Associations reveal that between 2001 and 2006 Spanish consumption of soft drinks increased by 24% in volume terms. This growth was driven by an increase in sales of bottled water and fruit juice/juice drinks which increased by 37% and 31% respectively. Over the same period, sales of carbonated soft drinks stagnated, increasing by only 2% in volume terms.
As in most of Western Europe, these trends have been driven by increased health consciousness and concerns about obesity. This has led to stagnation in sales of carbonated soft drinks, which are generally viewed as unhealthy, and provided a boost to healthier alternatives such as fruit juice and bottled water. The 2% rise in volume sales of carbonated soft drinks was over a period when the Spanish economy experienced an unprecedented level of growth, underlying the weakness of the sector.
BMI generally expects soft drink sales to continue along the same path over the next five years. However, the slowing of the Spanish economy, could temper the rate of growth within the bottled water and fruit juice/juice drink sectors slightly. In addition, increased environmental concerns over the ecological impact of bottled water could discourage consumption.
Therefore over five years to 2012 total consumption of soft drinks is expected to increase by 13% in volume terms. Volume sales of bottled water and fruit juice/juice drinks are forecast to increase by 18% and 17% respectively, while consumption of carbonated soft drinks is expected to continue to stagnate in volume terms.
In all categories value growth is expected to outpace volume growth thanks to a trend towards premium and added-value products. For example, in the bottled water category, increased consumption of flavoured and fortified waters will boost value sales, while in the fruit juice category a trend towards more expensive ‘100% juice’ products and smoothies will drive up sales.
"Executive Summary
Business Environment
Western Europe Food & Drink Business Environment Ratings Q4 2008
Spain’s Food & Drink Business Environment Rating
Global Food & Drink Business Environment Ratings
SWOT Analysis
Food And Drink
Spain Food And Drink Industry SWOT
Mass Grocery Retail
Spain Mass Grocery Retail Industry SWOT
Macroeconomic Outlook
Table: Spain – Economic Activity
Food
Industry Forecast Scenario
Total Food Consumption
Table: Spain Food Consumption Indicators – Historical Data & Forecasts
Canned Food / Prepared Food
Table: Canned Food Value/Volume Sales – Historical Data & Forecasts
Confectionery
Table: Confectionery Value/Volume Sales – Historical Data & Forecasts
Private Label
Industry Developments
Market Overview
Overview Of Food Sector
Prepared Food
Organics
Table: Spain Organic Agricultural Data
Meat And Fish
Eggs And Dairy
Drink
Industry Forecast Scenario
Hot Drinks
Table: Coffee Value Sales – Historical Data & Forecasts
Soft Drinks
Table: Soft Drink Sales – Historical Data & Forecasts
Alcoholic Drinks
Table: Alcoholic Drink Value/Volume Sales – Historical Data & Forecasts
Industry Developments
Market Overview
Soft Drinks
Alcoholic Drinks
Agriculture At A Glance
Table: Spain Dairy Industry Data
Table: Spain Agricultural Sub-Sector Production
Agricultural Commodity Price
Mass Grocery Retail
Industry Forecast Scenario
Table: Spain Mass Grocery Retail Sales By Format (US$b
Table: Grocery Retail Sales By Format – Historical Data And Forecasts
Industry Developments
Market Overview
Table: Structure Of Spain's Mass Grocery Retail Market By Estimated Number Of Outlets
Table: Structure Of Spain's Mass Grocery Retail Market By Value (US$mn)
Table: Annual Average Sales Per Outlet By Format (US$mn) – 2007
Competitive Landscape
Key Players
Food And Drink
Table: Key Players In Spain's Food & Drink Sector – 2006
Mass Grocery Retail
Table: Key Players In Spain's Mass Grocery Retail Sector – 2006
Company Analysis
Food
Grupo Ebro Puleva
Grupo Leche Pascual Alimentación
Campofrio Alimentación SA
Drink
Heineken España SA
Mass Grocery Retail
Auchan
Carrefour
Caprabo
Deep US Recession Scenario
Global Scenario
Table: World GDP Growth
Table: US GDP Growth, Investment Growth And Private Consumption Growth
Table: Eurozone GDP Growth
Table: Asia, Excluding Japan, GDP Growth
Table: China GDP Growth
Table: Mexico GDP Growth
Table: Africa GDP Growth
Western Europe Recession Scenario
Table: Impact Of Deep US Recession On Total Food Consumption In Selected Western European Markets – Cumulative Difference Between
Core And Recession Scenarios (%)
Appendix
Food & Drink Business Environment Ratings
Ratings Methodology
Ratings Overview
Ratings System
Indicators
Limits Of Potential Returns
Risks To Realisation Of Potential Returns
Weighting
Table: Weighting
BMI Food & Drink Industry Glossary
Food & Drink
Mass Grocery Retail
BMI Food & Drink Forecasting & Sourcing
How We Generate Our Industry Forecasts
Sourcing
- Grupo Ebro Puleva
- Grupo Leche Pascual Alimentación
- Campofrio Alimentación SA
- Heineken España SA
- Auchan
- Carrefour
- Caprabo
- Coca-Cola Company
- PepsiCo,
- Danone
- J. García Carrión
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