Contents:

1. EXECUTIVE SUMMARY 1.1. ACKNOWLEDGEMENTS 2. PRODUCT & CHANNEL DEFINITIONS 3. SUPPLEMENT OVERVIEW 1.1. NUTRITION INDUSTRY & SUPPLEMENT DATA OVERVIEW 3.1.1. Nutrition Industry at $94 Billion 3.1.2. Nutrition Industry & Supplement Data Detail 2001-2007 3.1.3. Nutrition & Supplement Industry Growth 2002 - 2007 3.1.4. Historical & Forecast Annual Supplement Growth Trends, 1990-2017 3.1.5. Discussion of Future Growth Factors 1.2. NBJ’S TOP SUPPLEMENT COMPANIES IN 2007 1.3. TOP SUPPLEMENTS, 2000-2007 4. VITAMINS 1.1. 2007 VITAMIN OVERVIEW 1.2. U.S. VITAMIN SUPPLEMENT FORECAST 2008-2013 1.3. NBJ’S TOP 20 VITAMIN SUPPLEMENT COMPANIES 1.4. U.S. VITAMIN CONSUMER USAGE TRENDS & FIGURES 1.5. OVERVIEW OF INDIVIDUAL VITAMIN CATEGORIES 4.5.1. Multivitamins 4.5.2. Vitamin C 4.5.3. Vitamin E 4.5.4. B Vitamins 4.5.5. Vitamin A 4.5.6. Vitamins D, H, K & Others 1.6. VITAMIN MARKET COMMENTARY 4.6.1. Vitamin K Used for Multiple Applications 4.6.2. What’s Driving Price Increases in the Vitamin Supply Chain? 4.6.3. ‘Other’ Vitamin Category Touted for Bone Health 4.6.4. B Vitamin Study Lacks Criteria & Controls, Experts Say 4.6.5. Leiner recalls Liquimax Complete Nutrition Multivitamin Formula 4.6.6. Leading Players Pursue Strategies For Success in Marketing Multivitamins 4.6.7. Vitamin D May Reduce Breast Cancer Risk 4.6.8. Vitamin D Testing and Usage Skyrockets 4.6.9. Vitamin E Studies: Meaningless? 4.6.10. A Look at the Future of Vitamin E 5. HERBS & BOTANICALS 1.1. 2007 HERBS & BOTANICALS OVERVIEW 1.2. U.S. HERB & BOTANICAL SUPPLEMENT FORECAST 2008-2013 1.3. NBJ’S TOP 20 HERB & BOTANICAL SUPPLEMENT COMPANIES 1.4. U.S. HERB & BOTANICAL CONSUMER USAGE TRENDS & FIGURES 1.5. OVERVIEW OF INDIVIDUAL HERB & BOTANICAL CATEGORIES 5.5.1. Noni Juice 5.5.2. Mangosteen Juice 5.5.3. Green Tea 5.5.4. Garlic 5.5.5. Echinacea 5.5.6. Saw Palmetto 5.5.7. Ginkgo Biloba 5.5.8. Goji Juice 1.3. NBJ’S TOP 20 MEAL REPLACEMENT SUPPLEMENT SUPPLEMENT COMPANIES 5.5.9. Ginseng 5.5.10. Milk Thistle 5.5.11. Psyllium 5.5.12. Cranberry 5.5.13. Aloe 1.6. HERB AND BOTANICAL MARKET COMMENTARY 5.6.1. A? Taking On New Forms 5.6.2. Super Fruits: Supply Challenges Mount 5.6.3. Supply and Demand for Bilberry, Saw Palmetto, Cranberry 5.6.4. St. John’s Wort in the Media 5.6.5. Ginkgo, Ginseng Markets Rely on China 5.6.6. Companies Finding Success with Super Fruits 6. SPORTS & WEIGHT LOSS SUPPLEMENTS, NUTRITION BARS & ENERGY DRINKS 1.1. 2007 SPORTS SUPPLEMENTS OVERVIEW 1.2. U.S. SPORTS SUPPLEMENT FORECAST 2008-2013 1.3. NBJ’S TOP 20 SPORTS SUPPLEMENT SUPPLEMENT COMPANIES 1.4. U.S. SPORTS SUPPLEMENT CONSUMER USAGE TRENDS & FIGURES 1.5. OVERVIEW OF INDIVIDUAL SPORTS SUPPLEMENT CATEGORIES 6.5.1. Weight-Loss Pill-Form Supplements 6.5.2. Nutrition Bars 6.5.3. Sports & Energy Drinks 6.5.4. Sports Nutrition Supplements 6.5.5. Weight-Loss Meal Replacement Supplements 6.5.6. Low-Carb Foods 1.6. SPORTS SUPPLEMENT MARKET COMMENTARY 6.6.1. Dedicated Sports Nutrition Companies Share Common Values 6.6.2. Weight-Loss Supplements Hard on the Heart? 6.6.3. Athletic Banned Substances and the Impact on the Sports Supplement Market 7. MINERALS 1.1. 2007 MINERAL OVERVIEW 1.2. U.S. MINERAL SUPPLEMENT FORECAST 2008-2013 1.3. NBJ’S TOP 20 MINERAL SUPPLEMENT COMPANIES 1.4. U.S. MINERAL CONSUMER USAGE TRENDS & FIGURES 1.5. OVERVIEW OF INDIVIDUAL MINERAL CATEGORIES 7.5.1. Calcium 7.5.2. Magnesium 7.5.3. Chromium 7.5.4. Zinc 7.5.5. Selenium 7.5.6. Potassium 7.5.7. Iron 1.6. MINERAL MARKET COMMENTARY 7.6.1. Minerals in Sports & Energy Drinks 7.6.2. Minerals in the Diabetes/Blood Sugar Market 7.6.3. New Calcium Study Touts Bone Health Properties 7.6.4. The Evolution of the Calcium Market 7.6.5. Nutrition 21 Teams With Walgreens to Launch New Chromium Products 8. MEAL REPLACEMENT SUPPLEMENTS 1.1. 2007 MEAL REPLACEMENT SUPPLEMENTS OVERVIEW 1.2. U.S. MEAL REPLACEMENT SUPPLEMENT FORECAST 2008-2013 1.4. U.S. MEAL REPLACEMENT SUPPLEMENT CONSUMER USAGE TRENDS & FIGURES 9. SPECIALTY SUPPLEMENTS 1.1. 2007 SPECIALTY SUPPLEMENTS OVERVIEW 1.2. U.S. SPECIALTY SUPPLEMENT FORECAST 2008-2013 1.3. NBJ’S TOP 20 SPECIALTY SUPPLEMENT COMPANIES 1.4. U.S. SPECIALTY SUPPLEMENT CONSUMER USAGE TRENDS & FIGURES 1.5. OVERVIEW OF INDIVIDUAL SPECIALTY SUPPLEMENT CATEGORIES 9.5.1. Glucosamine/Chondroitin 9.5.2. Melatonin 9.5.3. Probiotics 9.5.4. DHEA 9.5.5. Fish/Animal Oils 9.5.6. Plant Oils 9.5.7. Bee Products 9.5.8. CoQ10 9.5.9. 5-HTP 9.5.10. SAMe 9.5.11. MSM 9.5.12. Gelatin 9.5.13. Digestive Enzymes 9.5.14. Homeopathics 1.6. SPECIALTY SUPPLEMENT MARKET COMMENTARY 9.6.1. DHEA Marketing 9.6.2. As Digestive Problems Rise, So Do Sales of Probiotics 9.6.3. China Scandal Could Hurt Chondroitin Sales 9.6.4. Challenges Behind Flax, Plant Oil Marketing 9.6.5. Contrasting European and American Specialty Supplement Markets 10. CONDITION SPECIFIC MARKETS 1.1. CONDITION SPECIFIC SUPPLEMENT OVERVIEW 1.2. GENERAL HEALTH 1.3. COLD/FLU-IMMUNE 1.4. SPORTS/ENERGY/WEIGHT-LOSS 1.5. BRAIN/MENTAL ACUITY 1.6. INSOMNIA 1.7. MOOD/DEPRESSION 1.8. MENOPAUSE 1.9. CARDIO/HEART HEALTH 1.10. JOINT HEALTH 1.11. SEXUAL HEALTH 1.12. BONE HEALTH 1.13. GASTROINTESTINAL HEALTH 1.14. DIABETES 1.15. CANCER PREVENTION 1.16. CONDITION SPECIFIC MARKET COMMENTARY 10.16.1. LifeVantage Corp. Aims for a Sales Comeback With its Anti-Aging Pill, Protandim 10.16.2. The New Digestive Health Market 11. CONSUMER TRENDS & SPENDING 1.1. CONSUMER USE OVERVIEW 11.1.1. Supplement Use Grows Long Term, Fluctuates Short Term 17.4.3. High Levels of Innovation for Vitamins and Supplements 17.4.4. Researchers Mobilize to Test CAM’s Role in Global Cancer Epidemic 1.5. ORGANIC / FUNCTIONAL FOOD MARKET 17.5.1. Review of the Global Market for Organic Food & Drink 17.5.2. Trends in Functional Drinks: A Wider Perspective 17.5.3. Functional Foods Attract Regulatory Attention 1.6. SELECTED RESULTS FROM NBJ / IADSA GLOBAL SURVEY 2007 1.7. KEY TRENDS IN THE GLOBAL DIETARY SUPPLEMENT INDUSTRY 18. DIRECTORY OF SUPPLEMENT COMPANIES 1.1. 21ST CENTURY HEALTHCARE INC. 1.2. ABBOTT LABS/ROSS PRODUCTS 1.3. ABOCA 1.4. ADVANCED NUTRIENT SCIENCE (ANSI) 1.5. AIRBORNE CONSUMER HEALTH 1.6. ALACER 1.7. ALAN JAMES GP 1.8. ALCON LABS 1.9. ALLERGY RESEARCH GROUP 1.10. AMERIFIT 1.11. ANABOLIC LABS 1.12. APEX FITNESS 1.13. APPLIED NUTRITION INC. 1.14. ARIZONA NATURAL PRODUCTS 1.15. ARKOPHARMA/HEALTH FROM THE SUN 1.16. AST SPORTS SCIENCE 1.17. ATKINS NUTRITIONALS 1.18. BARLEAN'S ORGANIC OILS 1.19. BASIC RESEARCH 1.20. BAYER 1.21. BEEHIVE BOTANICALS 1.22. BERKELEY PREMIUM NUTRACEUTICALS 1.23. BLUEBONNET NUTRITION CORP. 1.24. BODYONICS 1.25. BOIRON USA 1.26. BOTANICAL LABS 1.27. BRISTOL MYERS SQUIBB/MEAD JOHNSON (EXPECTA, TRI-VI-SOL, CONVATEC) 1.28. BIO-ENGINEERED SUPPLEMENTS AND NUTRITION, INC. (BSN) 1.29. CARLSON LABORATORIES 1.30. CELEBRITY PRODUCTS DIRECT (HOLLYWOOD CELEBRITY DIET) 1.31. CHAMPION NUTRITION 1.32. CHATTEM (SUNSOURCE) 1.33. CONTINENTAL VITAMIN 1.34. COROMEGA 1.35. COUNTRY LIFE VITAMINS (BIOCHEM, DESERT ESSENCE) 1.36. CRYSTAL STAR HERBAL NUTRITION 1.37. CYTODYNE LLC 1.38. CYTOSPORT 1.39. DELAVAU 1.40. ECLECTIC INSTITUTE, INC. 1.41. ENZYMATIC THERAPY 1.42. ENZYMEDICA 1.43. EXPERIMENTAL & APPLIED SCIENCES (EAS) 1.44. FIZOGEN PRECISION TECHNOLOGIES 1.45. FLORA INC. 1.46. FUTUREBIOTICS 1.47. GAIA HERBS, INC. 1.48. GARDEN OF LIFE 1.49. GLAXOSMITHKLINE 1.50. GNC MANUFACTURING 1.51. GOEN TEHNOLOGIES 1.52. GREEN PHARMACEUTICALS 1.53. HAIN CELESTIAL 1.54. HEALTH & NUTRITION SYSTEMS 1.55. HEALTHY DIRECTIONS 1.56. HERB PHARM 1.57. HERO NUTRITIONALS 1.58. HVL INC. 1.59. IDEASPHERE 1.60. IMPACT NUTRITION 1.61. INTEGRATED BIOPHARMA 1.62. INTEGRATIVE THERAPEUTICS 1.63. INVERNESS 1.64. IOVATE 1.65. IRON TEK 1.66. IRWIN NATURALS/4HEALTH (OMNI) 1.67. ISATORI GLOBAL TECHNOLOGIES 1.68. ISS RESEARCH 1.69. JARROW FORMULAS 1.70. KAIZEN NUTRITION 1.71. KROEGER HERB PRODUCTS 1.72. LABRADA BODYBUILDING NUTRITION 1.73. LANE LABS 1.74. LEINER HEALTH PRODUCTS 1.75. LICHTWER PHARM US (KWAI, KIRA) 1.76. LIFE EXTENSION 1.77. MAHARISHI AYUR-VED PRODUCTS INT'L, INC. 1.78. MAITAKE PRODUCTS, INC. 1.79. MASON VITAMINS 1.80. MATRIXX INITIATIVES 1.81. MAX MUSCLE 1.82. MAXIMUM HUMAN PERFORMANCE 1.83. MCNEIL 1.84. MEDICAL RESEARCH 1.85. MEGAFOOD 1.86. METABOLIC MAINTENANCE PRODUCTS 1.87. METABOLIC RESPONSE MODIFIERS 1.88. METABOLIFE INTERNATIONAL 1.89. METAGENICS 1.90. MISSION PHARMACAL 1.91. MLO PRODUCTS 1.92. MOLECULAR NUTRITION 1.93. MUSCLE MARKETING USA 1.94. NATROL 1.95. NATURADE INC. 1.96. NATURAL ALTERNATIVES 1.97. NATURAL BALANCE 1.98. NATURAL FACTORS NUTRITIONAL PRODUCTS 1.99. NATURAL ORGANICS 1.100. NATURALLY VITAMIN, INC. 1.101. NATURE'S ANSWER 1.102. NATURE'S BENEFIT 1.103. NATURE'S BEST 1.104. NATURE'S LIFE 1.105. NATURE'S PRODUCTS, INC. 1.106. NATURES WAY PRODUCTS 1.107. NBTY 1.108. NESTLÉ 1.109. NEW CHAPTER 1.110. NEXT PROTEINS INTERNATIONAL 1.111. NORDIC NATURALS 1.112. NOVOGEN, INC. 1.113. NOW FOODS 1.114. NUTRACEUTICAL INTERNATIONAL 1.115. NUTRAMAX LABORATORIES, INC. 1.116. NUTREX RESEARCH 1.117. NUTRITION NOW, INC. 1.118. NVE PHARMACEUTICAL 1.119. NX LABS 1.120. NX NUTRACEUTICALS 1.121. OLYMPIAN LABS 1.122. OPTIMUM NUTRITION 1.123. PACIFIC NUTRITIONAL INC. 1.124. PACIFICHEALTH LABORATORIES INC. 1.125. PATENTHEALTH 1.126. PERRIGO 1.127. PHARMAVITE 1.128. PIONEER NUTRITIONAL FORMULAS INC. 1.129. PRINCE OF PEACE ENTERPRISES 1.130. PROFORM LABS 1.131. PROGRESSIVE LABORATORIES 1.132. PURE ENCAPSULATIONS 1.133. QUIGLEY CORP. 1.134. RAINBOW LIGHT NUTRITIONAL SYSTEMS 1.135. REAL HEALTH LABORATORIES 1.136. RENEW LIFE FORMULAS, INC. 1.137. RIPFAST 1.138. S.A.N. CORP. 1.139. SCHIFF NUTRITION INT'L 1.140. SCHWARTZ LABORATORIES 1.141. SIMILASAN USA 1.142. SPORTPHARMA 1.143. STANDARD HOMEOPATHIC 1.144. STANDARD PROCESS 1.145. SUMMA RX LABORATORIES, INC 1.146. SUPERNUTRITION 1.147. SYMCO 1.148. SYNTRAX 1.149. THERALOGIX 1.150. THERMO-LIFE INTERNATIONAL 1.151. THORNE RESEARCH 1.152. THRESHOLD ENTERPRISES LTD. 1.153. TRACE MINERALS RESEARCH 1.154. UAS LABS 1.155. ULTIMATE NUTRITION, INC. 1.156. UNILEVER (SLIMFAST) 1.157. UNIVERSAL NUTRITION 1.158. VHT BODY 1.159. VIBRANT HEALTH ANT HEALTH 1.160. VITAMIST 1.161. VITAQUEST INTERNATIONAL 1.162. VITA-TECH INTERNATIONAL 1.163. VPX SPORTS 1.164. WAKUNAGA OF AMERICA 1.165. WELLEMENTS 1.166. WINDOW ROCK HEALTH LABS 1.167. WYETH 1.168. YERBA PRIMA List of Figures Figure 1-1 U.S. Nutrition Industry Revenues, 2007 Figure 1-2 U.S. Supplement vs. Total Nutrition Industry Annual Sales Growth Rates, 1990-2013 Figure 1-3 U.S. Nutrition Industry by Product, 2005-2006 and Growth Forecast Figure 1-4 U.S. Supplement Sales by Channel in 2006-2007 Figure 1-5 U.S. Consumer Usage of Supplements, 2007 Figure 3-1 U.S. Nutrition Industry Sales by Product, 1998-2007 Figure 3-2 U.S. Nutrition Industry by Product Growth, 2000-2007 & ‘08-’17 Growth Forecast* Figure 3-3 U.S. Nutrition Industry Revenues, 2007 Figure 3-4 U.S. Nutrition Industry Revenues, 2006 Figure 3-5 U.S. Nutrition Industry Revenues, 2005 Figure 3-6 U.S. Nutrition Industry Revenues, 2004 Figure 3-7 U.S. Nutrition Industry Revenues, 2003 Figure 3-8 U.S. Nutrition Industry Revenues, 2002 Figure 3-9 U.S. Nutrition Industry Revenues, 2001 Figure 3-10 U.S. Nutrition Industry Sales by Channel: 1999-2007 Figure 3-11 U.S. Nutrition Industry Sales Growth by Channel: 2000-2007 Figure 3-12 Growth in Supplement and Nutrition Industry Product Sales, All Channels, 2007 Figure 3-13 Growth in Supplement and Nutrition Industry Product Sales Growth, 2006 Figure 3-14 Growth in Supplement and Nutrition Industry Product Sales, 2004 Figure 3-15 Growth in Supplement and Nutrition Industry Product Sales, 2003 Figure 3-16 Growth in Supplement and Nutrition Industry Product Sales, 2002 Figure 3-17 Growth in Nutrition Industry Sales by Channel, 2007 Figure 3-18 Growth in Nutrition Industry Sales by Channel, 2006 Figure 3-19 Growth in Nutrition Industry Sales by Channel, 2005 Figure 3-20 Growth in Nutrition Industry Sales by Channel, 2004 Figure 3-21 Growth in Nutrition Industry Sales by Channel, 2003 Figure 3-22 U.S. Supplement vs. Total Nutrition Industry Annual Sales Growth Rates, 1990-2017 Figure 3-23 U.S. Supplement vs. Natural/Organic Foods Annual Sales Growth Rates, 1990-2017 Figure 3-24 U.S. Supplement vs. Functional Foods Annual Sales Growth Rates, 1990-2017 Figure 3-25 U.S. Vitamin vs. Total Supplements Annual Sales Growth Rates, 1990-2017 Figure 3-26 U.S. Herbs vs. Total Supplements Annual Sales Growth Rates, 1990-2017 Figure 3-27 U.S. Minerals vs. Total Supplement Annual Sales Growth Rates, 1990-2017 Figure 3-28 U.S. Sports Supplement vs. Total Supplement Sales Annual Growth Rates, 1990-2017 Figure 3-29 U.S. Meal Replacement vs. Total Supplements Sales Annual Growth Rates, 1990-2017 Figure 3-30 U.S. Specialty Supplement vs. Total Supplements Sales Annual Growth Rates, 1990-2017 ... 48 Figure 3-31 NBJ's Top 50 Supplement Companies in 2007 (Table I) Figure 3-32 NBJ's Top 50 Supplement Companies in 2007 (Table II) Figure 3-33 Top 100 US Supplement in Sales 2000-2007 (Table I) Figure 3-34 Top 100 U.S. Supplement in Sales 2000-2007 (Table II) Figure 3-35 Top 100 U.S. Supplement in Sales 2000-2007 (Table III) Figure 4-1 U.S. Vitamin Sales & Annual Growth 1997-2007 Figure 4-2 U.S. Vitamin Market vs. Total Supplement Market, 1997-2007 Figure 4-3 U.S. Vitamin Growth vs. Supplement Growth, 1997-2007 Figure 4-4 U.S. Vitamin Supplement Sales by Product Figure 4-5 U.S. Vitamin Consumer Sales by Product 1998-2007 Figure 4-6 U.S. Vitamin Growth by Channel 2005-2007 Figure 4-7 U.S. Vitamin Sales by Channel in 2007 Figure 4-8 U.S. Vitamin Sales by Channel 2005-2007 Figure 4-9 U.S. Vitamin Sales & Annual Growth Forecast 2008-2013 Figure 4-10 U.S. Vitamin Market vs. Total Supplement Market, 2008-2013 Figure 4-11 U.S. Vitamin Growth vs. Supplement Growth, 1997-2007 Figure 4-12 U.S Consumer Vitamins Use, 2007 Figure 4-13 Vitamin Use: U.S. Adult Vitamin Consumers by Market share, 1999-2007 Figure 4-14 Vitamin Use: U.S Consumer Type Vitamin by Number of Users, 1999-2007 Figure 4-15 NBJ’s ‘Enlightened’ Consumer Survey: Profile of Daily Vitamin User Figure 4-16 U.S. Multivitamin Supplement Sales & Annual Growth 1997-2007 Figure 4-17 U.S. Multivitamin Supplement Sales by channel in 2007 Figure 4-18 U.S. Vitamin C Supplement Sales & Annual Growth 1997-2007 Figure 4-19 U.S. Vitamin C Supplement Sales by channel in 2007 Figure 4-20 U.S. Vitamin E Sales & Annual Growth 1997-2007 Figure 4-21 U.S. Vitamin E Supplement Sales by channel in 2007 Figure 4-22 U.S. B Vitamin Supplement Sales & Annual Growth 1997-2007 Figure 4-23 U.S. B Vitamin Supplement Sales by channel in 2007 Figure 4-24 U.S. Vitamin A Supplement Sales & Annual Growth 1997-2007 Figure 4-25 U.S. Vitamin A Supplement Sales by channel in 2007 Figure 4-26 U.S. ‘Other’ Vitamin Sales & Annual Growth 1997-2007 Figure 4-27 U.S. Vitamin A Supplement Sales by channel in 2007 Figure 5-1 U.S. Herb & Botanical Sales & Annual Growth 1997-2007 Figure 5-2 U.S. Herb & Botanical Market vs. Total Supplement Market, 1998-2007 Figure 5-3 U.S. Herb & Botanical Growth vs. Supplement Growth, 1997-2007 Figure 5-4 U.S. Herb & Botanical Consumer Sales by Product in 2007 Figure 5-5 U.S. Top 50 Herb & Botanical Products Ranked by Sales 1998-2007 Figure 5-6 U.S. Herb & Botanical Sales Growth by Channel 2005-2007 Figure 5-7 U.S. Herb & Botanical Sales by Channel in 2007 Figure 5-8 U.S. Herb & Botanical Sales by Channel 2005-2007 Figure 5-9 U.S. Herb & Botanical Sales & Annual Growth Forecast 2008-2013 Figure 5-10 U.S. Herb & Botanical Growth vs. Supplement Growth, 1990-2017 Figure 5-11 U.S Consumer Herbs/Botanicals Use, 2007 Figure 5-12 Herbs/Botanicals Use: U.S Consumer Type Herbs/Botanicals Marketshare, 2000-2007 Figure 5-13 Herbs/Botanicals Use: U.S Consumer Type Herbs/Botanicals by Number of Users, 2000-2007 Figure 5-14 NBJ’s ‘Enlightened’ Consumer Survey: 2005 Usage Patterns: Herbal & Botanical Supplements Figure 5-15 NBJ’s ‘Enlightened’ Consumer Survey: Profile of Daily Herbal/Botanical Supplement User (Table I) Figure 5-16 NBJ’s ‘Enlightened’ Consumer Survey: Profile of Daily Herbal/Botanical Supplement User (Table II) Figure 5-17 U.S. Noni Juice Supplement Sales & Annual Growth 1997-2007 Figure 5-18 U.S. Calcium Supplement Sales by Channel in 2007 Figure 5-19 U.S. Mangosteen Juice Supplement Sales & Annual Growth 1997-2007 Figure 5-20 U.S. Mangosteen Juice Supplement Sales by Channel in 2007 Figure 5-21 U.S. Green Tea Supplement Sales & Annual Growth 1997-2007 Figure 5-22 U.S. Green Tea Supplement Sales by Channel in 2007 Figure 5-23 U.S. Garlic Supplement Sales & Annual Growth 1997-2007 Figure 5-24 U.S. Garlic Supplement Sales by Channel in 2007 Figure 5-25 U.S. Echinacea Supplement Sales & Annual Growth 1997-2007 Figure 5-26 U.S. Echinacea Supplement Sales by Channel in 2007 Figure 5-27 U.S. Saw Palmetto Supplement Sales & Annual Growth 1997-2007 Figure 5-28 U.S. Saw Palmetto Supplement Sales by Channel in 2007 Figure 5-29 U.S. Ginkgo Biloba Supplement Sales & Annual Growth 1997-2007 Figure 5-30 U.S. Ginkgo Biloba Supplement Sales by Channel in 2007 Figure 5-31 U.S. Goji Juice Supplement Sales & Annual Growth 1997-2007 Figure 5-32 U.S. Goji Juice Supplement Sales by Channel in 2007 Figure 5-33 U.S. Ginseng Supplement Sales & Annual Growth 1997-2007 Figure 5-34 U.S. Ginseng Supplement Sales by Channel in 2007 Figure 5-35 U.S. Milk Thistle Supplement Sales & Annual Growth 1997-2007 Figure 5-36 U.S. Milk Thistle Supplement Sales by Channel in 2007 Figure 5-37 U.S. Psyllium Supplement Sales & Annual Growth 1997-2007 Figure 5-38 U.S. Psyllium Supplement Sales by Channel in 2007 Figure 5-39 U.S. Cranberry Supplement Sales & Annual Growth 1997-2007 Figure 5-40 U.S. Cranberry Supplement Sales by Channel in 2007 Figure 5-41 U.S. Aloe Supplement Sales by Channel in 2007 Figure 6-1 U.S. Sports Supplement Sales & Annual Growth 1997-2007 Figure 6-2 U.S. Sports Supplement Market vs. Total Supplement Market, 1998-2007 Figure 6-3 U.S. Sports Supplement Growth vs. Supplement Growth, 1997-2007 Figure 6-4 U.S. Sports Supplement Consumer Sales by Product in 2007 Figure 6-5 U.S. Sports Supplement Consumer Sales by Product 1998-2007 Figure 6-6 U.S. Sports Supplement Sales Growth by Channel 2005-2007 Figure 6-7 U.S. Sports Supplement Sales by Channel in 2007 Figure 6-8 U.S. Sports Supplement Sales by Channel 2005-2007 Figure 6-9 U.S. Sports Supplement Sales & Annual Growth Forecast 2008-2013 Figure 6-10 U.S. Sports Supplement Market vs. Total Supplement Market, 1997-2007 Figure 6-11 U.S. Sports Supplement Growth vs. Supplement Growth, 1990-2017 Figure 6-12 U.S Consumer Sports Supplement Use Summary, 2007 Figure 6-13 Sports Supplements Use: U.S Consumer Type Market share, 1999-2007 Figure 6-14 Sports Supp Use: U.S Consumer Type by Number of Users, 1999-2007 Figure 6-15 NBJ’s ‘Enlightened’ Consumer Survey: 2005 Usage Patterns: Sport Nutrition Supplements 130 Figure 6-16 NBJ’s ‘Enlightened’ Consumer Survey: Profile of Daily Sports Nutrition Supplement User .. 130 Figure 6-17 U.S. Powders/Formula Sports Supplement Sales & Annual Growth 1997-2007 Figure 6-18 U.S. Weight Loss Pill-Form Supplement Sales by Channel in 2007 Figure 6-19 U.S. Magnesium Supplement Sales & Annual Growth 1997-2007 Figure 6-20 U.S. Nutrition Bar Sales by Channel in 2007 Figure 6-21 U.S. Sports & Energy Drink Sales & Annual Growth 1997-2007 Figure 6-22 U.S. Sports & Energy Drink Sales by Channel in 2007 Figure 6-23 U.S. Sports Nutrition Supplement Sales & Annual Growth 1997-2007 Figure 6-24 U.S. Sports Nutrition Supplement Sales Breakdown Figure 6-25 U.S. Sports Nutrition Supplement Sales by Channel in 2007 Figure 6-26 U.S. Selenium Supplement Sales & Annual Growth 1997-2007 Figure 6-27 U.S. Weight-Loss Meal Replacement Supplement Sales by Channel in 2007 Figure 6-28 U.S. Potassium Supplement Sales & Annual Growth 1997-2007 Figure 6-29 U.S. Low-Carb Food Sales by Channel in 2007 Figure 7-1 U.S. Mineral Sales & Annual Growth 1997-2007 Figure 7-2 U.S. Mineral Market vs. Total Supplement Market, 1998-2007 Figure 7-3 U.S. Mineral Growth vs. Supplement Growth, 1997-2007 Figure 7-4 U.S. Mineral Consumer Sales by Product in 2007 Figure 7-5 U.S. Mineral Consumer Sales by Product 1998-2007 Figure 7-6 U.S. Mineral Sales Growth by Channel 2005-2007 Figure 7-7 U.S. Mineral Sales by Channel in 2007 Figure 7-8 U.S. Mineral Sales by Channel 2005-2007 Figure 7-9 U.S. Mineral Sales & Annual Growth Forecast 2008-2013 Figure 7-10 U.S. Mineral Market vs. Total Supplement Market, 1997-2007 Figure 7-11 U.S. Mineral Growth vs. Supplement Growth, 1990-2017 Figure 7-12 U.S Consumer Minerals Use, 2007 Figure 7-13 Minerals Use: U.S Consumer Type Market share, 2000-2005 Figure 7-14 Minerals Use: U.S Consumer Type by Number of Users, 2000-2005 Figure 7-15 NBJ’s ‘Enlightened’ Consumer Survey: 2005 Usage Patterns: Minerals Figure 7-16 NBJ’s ‘Enlightened’ Consumer Survey: Profile of Daily Mineral Supplement User (Table I) . 152 Figure 7-17 NBJ’s ‘Enlightened’ Consumer Survey: Profile of Daily Mineral Supplement User (Table II) 153 Figure 7-18 U.S. Calcium Supplement Sales & Annual Growth 1997-2007 Figure 7-19 U.S. Calcium Supplement Sales by Channel in 2007 Figure 7-20 U.S. Magnesium Supplement Sales & Annual Growth 1997-2007 Figure 7-21 U.S. Magnesium Supplement Sales by Channel in 2007 Figure 7-22 U.S. Chromium Supplement Sales & Annual Growth 1997-2007 Figure 7-23 U.S. Chromium Supplement Sales by Channel in 2007 Figure 7-24 U.S. Zinc Supplement Sales & Annual Growth 1997-2007 Figure 7-25 U.S. Zinc Supplement Sales by Channel in 2007 Figure 7-26 U.S. Selenium Supplement Sales & Annual Growth 1997-2007 Figure 7-27 U.S. Selenium Supplement Sales by Channel in 2007 Figure 7-28 U.S. Potassium Supplement Sales & Annual Growth 1997-2007 Figure 7-29 U.S. Potassium Supplement Sales by Channel in 2007 Figure 7-30 U.S. Iron Supplement Sales & Annual Growth 1997-2007 Figure 7-31 U.S. Iron Supplement Sales by Channel in 2007 Figure 8-1 U.S. Meal Replacement Supplement Sales & Annual Growth 1997-2007 Figure 8-2 U.S. Meal Replacement Supplement Market vs. Total Supplement Market, 1998-2007 Figure 8-3 U.S. Meal Replacement Supplement Growth vs. Supplement Growth, 1997-2007 Figure 8-4 U.S. Meal Replacement Supplement Sales Growth by Channel 2005-2007 Figure 8-5 U.S. Meal Replacement Supplement Sales by Channel in 2007 Figure 8-6 U.S. Meal Replacement Supplement Sales by Channel 2005-2007 Figure 8-7 U.S. Meal Replacement Supplement Sales & Annual Growth Forecast 2008-2013 Figure 8-8 U.S. Meal Replacement Supplement Market vs. Total Supplement Market, 1997-2007 Figure 8-9 U.S. Meal Replacement Supplement Growth vs. Supplement Growth, 1990-2017 Figure 8-10 U.S. Consumer Meal Replacement Supplements Use, 2007 Figure 8-11 Meal Replacement Use: U.S. Consumer Type Market share, 1999-2007 Figure 8-12 Meal Replacement Use: U.S Consumer Type by Number of Users, 2000-2007 Figure 9-1 U.S. Specialty Supplement Sales & Annual Growth 1997-2007 Figure 9-2 U.S. Specialty Supplement Market vs. Total Supplement Market, 1998-2007 Figure 9-3 U.S. Specialty Supplement Growth vs. Supplement Growth, 1997-2007 Figure 9-4 U.S. Specialty Supplement Consumer Sales by Product in 2007 Figure 9-5 U.S. Specialty Supplement Consumer Sales by Product 1998-2007 Figure 9-6 U.S. Specialty Supplement Sales Growth by Channel 2005-2007 Figure 9-7 U.S. Specialty Supplement Sales by Channel in 2007 Figure 9-8 U.S. Specialty Supplement Sales by Channel 2005-2007 Figure 9-9 U.S. Specialty Supplement Sales & Annual Growth Forecast 2008-2013 Figure 9-10 U.S. Specialty Supplement Market vs. Total Supplement Market, 1997-2007 Figure 9-11 U.S. Specialty Supplement Growth vs. Supplement Growth, 1990-2017 Figure 9-12 U.S Consumer Specialty Supplement Use in 2007 Figure 9-13 Specialty Supplements Use: U.S. Consumer Market Share, 2000-2007 Figure 9-14 Specialty Supplements Use: U.S Consumer Population, 2000-2007 Figure 9-15 NBJ’s ‘Enlightened’ Consumer Survey: 2005 Usage Patterns: Specialty Supplements Figure 9-16 NBJ’s ‘Enlightened’ Consumer Survey: Profile of Daily Specialty Supplement User (Table I) 185 Figure 9-17 NBJ’s ‘Enlightened’ Consumer Survey: Profile of Daily Specialty Supplement User (Table II) Figure 9-18 U.S. Glucosamine/Chondroitin Supplement Sales & Annual Growth 1997-2007 Figure 9-19 U.S. Glucosamine/Chondroitin Supplement Sales by Channel in 2007 Figure 9-20 U.S. Melatonin Supplement Sales & Annual Growth 1997-2007 Figure 9-21 U.S. Melatonin Supplement Sales by Channel in 2007 Figure 9-22 U.S. Probiotic Supplement Sales & Annual Growth 1997-2007 Figure 9-23 U.S. Probiotic Supplement Sales by Channel in 2007 Figure 9-24 U.S. DHEA Supplement Sales & Annual Growth 1997-2007 Figure 9-25 U.S. DHEA Supplement Sales by Channel in 2007 Figure 9-26 U.S. Fish/Animal Oil Supplement Sales & Annual Growth 1997-2007 Figure 9-27 U.S. Fish/Animal Oil Supplement Sales by Channel in 2007 Figure 9-28 U.S. Plant Oil Supplement Sales & Annual Growth 1997-2007 Figure 9-29 U.S. Plant Oil Supplement Sales by Channel in 2007 Figure 9-30 U.S. Bee Product Supplement Sales & Annual Growth 1997-2007 Figure 9-31 U.S. Bee Product Supplement Sales by Channel in 2007 Figure 9-32 U.S. CoQ10 Supplement Sales & Annual Growth 1997-2007 Figure 9-33 U.S. CoQ10 Supplement Sales by Channel in 2007 Figure 9-34 U.S. 5-HTP Supplement Sales & Annual Growth 1997-2007 Figure 9-35 U.S. 5-HTP Supplement Sales by Channel in 2007 Figure 9-36 U.S. SAMe Supplement Sales & Annual Growth 1997-2007 Figure 9-37 U.S. SAMe Supplement Sales by Channel in 2007 Figure 9-38 U.S. MSM Supplement Sales & Annual Growth 1997-2007 Figure 9-39 U.S. MSM Supplement Sales by Channel in 2007 Figure 9-40 U.S. Gelatin Supplement Sales & Annual Growth 1997-2007 Figure 9-41 U.S. Gelatin Supplement Sales by Channel in 2007 Figure 9-42 U.S. Digestive Enzyme Supplement Sales & Annual Growth 1997-2007 Figure 9-43 U.S. Digestive Enzyme Supplement Sales by Channel in 2007 Figure 9-44 U.S. Homeopathic Supplement Sales & Annual Growth 1997-2007 Figure 9-45 U.S. Homeopathic Supplement Sales by Channel in 2007 Figure 10-1 U.S. Condition Specific Supplement Markets & Annual Growth 2004-2007 Figure 10-2 U.S. Sales of Condition Specific Supplements, OTC, Rx in 2007 Figure 10-3 U.S. Condition Specific Supplement, OTC, Rx Sales 1998-2007 Figure 10-4 U.S. Condition Specific Supplement, OTC, Rx Growth, 2000-2007 Figure 10-5 U.S. Health Care Expenditures 2001-2007 Figure 10-6 U.S. Condition Specific OTC Markets Sales 2004-2007 Figure 10-7 U.S. Condition Specific Rx Sales 2004-2007 Figure 10-8 U.S. General Health Condition Specific Supplement Sales and Growth 1999-2007 Figure 10-9 U.S. Condition Specific General Health Markets Sales 1999-2007 Figure 10-10 NBJ’s Top General Health Supplements in 2007 Figure 10-11 U.S. General Health Condition Specific Supplement Sales 1999-2007 Figure 10-12 U.S. Cold/Flu-Immune Condition Specific Supplement Sales and Growth 1999-2007 Figure 10-13 U.S. Immune Health Markets Sales 1999-2007 Figure 10-14 NBJ’s Top Immune Health Supplements in 2007 Figure 10-15 U.S. Immune Health Condition Specific Supplement Sales 1999-2007 Figure 10-16 U.S. Sports/Energy/Weight-Loss Condition Specific Supplement Sales and Growth 1999- 2007 Figure 10-17 U.S. Sports/Energy/Weight-Loss Markets Sales 1999-2007 Figure 10-18 NBJ’s Top Sports/Energy/Weight-Loss Supplements in 2007 Figure 10-19 NBJ’s Top Sports/Energy/Weight-Loss Condition Specific Supplement Sales 1999-2007 ... 227 Figure 10-20 U.S. Brain/Mental Acuity Condition Specific Supplement Sales and Growth 1999-2007 ... 228 Figure 10-21 U.S. Sports/Energy/Weight Loss Condition Specific Markets Sales 1999-2007 Figure 10-22 NBJ’s Top Brain/Mental Acuity Condition Specific Supplements in 2007 Figure 10-23 U.S. Brain/Mental Acuity Supplement Sales 1999-2007 Figure 10-24 U.S. Insomnia Condition Specific Supplement Sales and Growth 1999-2007 Figure 10-25 U.S. Insomnia Condition Specific Markets Sales 1999-2007 Figure 10-26 NBJ’s Top Insomnia Condition Specific Supplements in 2007 Figure 10-27 U.S. Insomnia Condition Specific Supplement Sales 1999-2007 Figure 10-28 U.S. Mood/Depression Condition Specific Supplement Sales and Growth 1999-2007 Figure 10-29 U.S. Mood/Depression Condition Specific Markets Sales 1999-2007 Figure 10-30 NBJ’s Top Mood/Depression Condition Specific Supplements in 2007 Figure 10-31 U.S. Mood/Depression Condition Specific Supplement Sales 1999-2007 Figure 10-32 U.S. Menopause Condition Specific Supplement Sales and Growth 1999-2007 Figure 10-33 U.S. Menopause Condition Specific Markets Sales 1999-2007 Figure 10-34 NBJ’s Top Menopause Condition Specific Supplements in 2007 Figure 10-35 U.S. Menopause Condition Specific Supplement Sales 1999-2007 Figure 10-36 U.S. Heart Health Condition Specific Supplement Sales and Growth 1999-2007 Figure 10-37 U.S. Cardio/Heart Health Condition Specific Markets Sales 1999-2007 Figure 10-38 NBJ’s Top Cardio/Hearth Health Supplements in 2007 Figure 10-39 U.S. Cardio/Heart Health Condition Specific Supplement Sales 1999-2007 Figure 10-40 U.S. Joint Health Condition Specific Supplement Sales and Growth 1999-2007 Figure 10-41 U.S. Joint Health Condition Specific Markets Sales 1999-2007 Figure 10-42 NBJ’s Top Joint Health Condition Specific Supplements in 2007 Figure 10-43 U.S. Joint Health Condition Specific Supplement Sales 1999-2007 Figure 10-44 U.S. Sexual Health Condition Specific Supplement Sales and Growth 1999-2007 Figure 10-45 U.S. Sexual Health Condition Specific Markets Sales 1999-2007 Figure 10-46 NBJ’s Sexual Health Condition Specific Supplements in 2007 Figure 10-47 U.S. Sexual Health Condition Specific Supplement Sales 1999-2007 Figure 10-48 U.S. Bone Health Condition Specific Supplement Sales and Growth 1999-2007 Figure 10-49 U.S. Bone Health Condition Specific Markets Sales 1999-2007 Figure 10-50 NBJ’s Bone Health Condition Specific Supplements in 2007 Figure 10-51 U.S. Bone Condition Specific Supplement Sales 1999-2007 Figure 10-52 U.S. Gastrointestinal Health Condition Specific Supplement Sales and Growth 1999-2007 Figure 10-53 U.S. Gastrointestinal Health Condition Specific Markets Sales 1999-2007 Figure 10-54 NBJ’s Gastrointestinal Health Condition Specific Supplements in 2007 Figure 10-55 U.S. Gastrointestinal Health Condition Specific Supplement Sales 1999-2007 Figure 10-56 U.S. Diabetes Condition Specific Supplement Sales and Growth 1999-2007 Figure 10-57 U.S. Diabetes Condition Specific Markets Sales 1999-2007 Figure 10-58 NBJ’s Top Diabetes Condition Specific Supplements in 2007 Figure 10-59 U.S. Diabetes Condition Specific Supplement Sales 1999-2007 Figure 10-60 U.S. Cancer Prevention Condition Specific Supplement Sales and Growth 1999-2007 Figure 10-61 U.S. Cancer Prevention Condition Specific Markets Sales 1999-2007 Figure 10-62 NBJ’s Cancer Prevention Condition Specific Supplements in 2007 Figure 10-63 U.S. Cancer Prevention Condition Specific Supplement Sales 1999-2007 Figure 11-1 U.S. Consumer Usage of Supplements, 2007 Figure 11-2 U.S. Supplement Usage in 2007 Figure 11-3 U.S. Supplement Spending by Consumer Type: 1999-2007 Figure 11-4 U.S. Adult Population by Consumer Supplement Usage Type: 1999-2007 Figure 11-5 U.S. Growth in Consumer Group Sales Figure 11-6 U.S. Supplement Users & Growth, 1999-2007 Figure 11-7 U.S. Supplement Non-Users & Growth, 1999-2007 Figure 11-8 NBJ’s Enlightened Consumer Survey: 2005 Usage Patterns Figure 11-9 NBJ’s Enlightened Consumer Survey: 2005 Usage Patterns Figure 12-1 U.S. Mass-Market Supplement Sales & Annual Growth 1997-2007 Figure 12-2 U.S. Retail-NF/HC Supplement Sales & Annual Growth 1997-2007 Figure 12-3 U.S. Nutrition Industry Sales by Channel, 1998-2007 Figure 12-4 U.S. Supplement Sales by Channel, 1998-2007 Figure 12-5 U.S. Mass-Market Supplement Sales Growth vs. All Channels Supplement Growth, 1997- 2007 Figure 12-6 U.S. Retail-NF/HC Supplement Sales Growth vs. All Channels Supplement Growth, 1997-2007 Figure 12-7 U.S. Supplement Sales in Retail vs. Direct Channels, 1994-2007 Figure 12-8 U.S. Supplement Sales by Channel in 2007 Figure 12-9 U.S. Mass-Market Nutrition Industry Sales by Product in 2007 Figure 12-10 U.S. Retail-NF/HC Nutrition Industry Sales by Product in 2007 Figure 12-11 U.S. Mass-Market Supplement Sales by Product, 2000-2007 Figure 12-12 U.S. Natural/Specialty Retail Supplement Sales by Product, 2000-2007 Figure 12-13 U.S. Mass-Market Supplement Sales Growth 1998-2007 Figure 12-14 U.S. Natural/Specialty Retail Supplement Sales Growth 1998-2007 Figure 12-15 U.S Supplement Sales Growth, All Channels 1998-2007 Figure 12-16 U.S. Nutrition Industry Mass-Market Retail Sales by Product in 2007 Figure 12-17 U.S. Nutrition Industry Natural/Specialty Retail Sales by Product in 2007 Figure 12-18 U.S. Mass-Market Retail Supplement Sales & Annual Growth Forecast 2008-2013 Figure 12-19 U.S. Natural/Specialty Retail Supplement Sales & Annual Growth Forecast 2008-2013 .... 280 Figure 12-20 U.S. Retail Supplement Sales & Growth vs. Total Supplement Market, 2008-2017 Figure 12-21 U.S. Mass-Market Supplement Sales Growth vs. All Channel Supplement Growth, 1994- 2017 Figure 12-22 U.S. Natural/Specialty Retail Supplement Sales Growth vs. All Channel Supplement Growth, 1994-2017 Figure 12-23 2007 U.S. Universe of Natural/Specialty Retail Stores Figure 13-1 U.S. Practitioner Supplement Sales & Annual Growth 1997-2007 Figure 13-2 U.S. Nutrition Industry Sales by Channel, 1998-2007 Figure 13-3 U.S. Supplement Sales by Channel, 1998-2007 Figure 13-4 U.S. Practitioner Supplement Sales Growth vs. Total Supplement Growth, 1997-2007 Figure 13-5 U.S. Supplement Sales by Channel in 2007 Figure 13-6 U.S. Practitioner Nutrition Industry Sales by Product in 2007 Figure 13-7 U.S. Practitioner Supplement Sales by Product, 2000-2007 Figure 13-8 U.S. Practitioner Supplement Sales Growth 1998-2007 Figure 13-9 U.S. Supplement Sales Growth, All Channels, 1998-2007 Figure 13-10 U.S. Nutrition Industry Practitioner Sales by Product in 2007 Figure 13-11 U.S. Practitioner Supplement Sales & Annual Growth Forecast 2008-2013 Figure 13-12 U.S. Practitioner Supplement Sales & Growth vs. Total Supplement Market, 2008-2017 .. 289 Figure 13-13 U.S. Practitioner Supplement Sales Growth vs. All Channel Supplement Growth, 1990-2017 Figure 13-14 U.S. Supplement Sales by Practitioners in 2004 Figure 14-1 U.S. MLM Supplement Sales & Annual Growth 1997-2007 Figure 14-2 U.S. Nutrition Industry Sales by Channel, 1998-2007 Figure 14-3 U.S. Supplement Sales by Channel, 1998-2007 Figure 14-4 U.S. MLM Supplement Sales Growth vs. Total Supplement Growth, 1997-2007 Figure 14-5 U.S. Supplement Sales by Channel in 2007 Figure 14-6 U.S. MLM Nutrition Industry Sales by Product in 2007 Figure 14-7 U.S. MLM Supplement Sales by Product, 2000-2007 Figure 14-8 U.S. MLM Supplement Sales Growth 1998-2007 Figure 14-9 U.S. Supplement Sales Growth, All Channels, 1998-2007 Figure 14-10 U.S. Nutrition Industry MLM Sales by Product in 2007 Figure 14-11 U.S. MLM Supplement Sales & Annual Growth Forecast 2008-2013 Figure 14-12 U.S. MLM Supplement Sales & Growth vs. Total Supplement Market, 2008-2017 Figure 14-13 U.S. MLM Supplement Sales Growth vs. All Channel Supplement Growth, 1990-2017 Figure 15-1 U.S. Mail Order Supplement Sales & Annual Growth 1997-2007 Figure 15-2 U.S. Nutrition Industry Sales by Channel, 1998-2007 Figure 15-3 U.S. Supplement Sales by Channel, 1998-2007 Figure 15-4 U.S. Mail Order Supplement Sales Growth vs. Total Supplement Growth, 1997-2007 Figure 15-5 U.S. Supplement Sales by Channel in 2007 Figure 15-6 U.S. Mail Order Nutrition Industry Sales by Product in 2007 Figure 15-7 U.S. Mail Order Supplement Sales by Product, 2000-2007 Figure 15-8 U.S. Mail Order Supplement Sales Growth 1998-2007 Figure 15-9 U.S. Supplement Sales Growth, All Channels, 1998-2007 Figure 15-10 U.S. Nutrition Industry Mail Order Sales by Product in 2007 Figure 15-11 U.S. Mail Order Supplement Sales & Annual Growth Forecast 2008-2013 Figure 15-12 U.S. Mail Order Supplement Sales & Growth vs. Total Supplement Market, 2008-2017 ... 317 Figure 15-13 U.S. Mail Order Supplement Sales Growth vs. All Channel Supplement Growth, 1994-2017 Figure 16-1 U.S. Internet Supplement Sales & Annual Growth 1997-2007 Figure 16-2 U.S. Nutrition Industry Sales by Channel, 1998-2007 Figure 16-3 U.S. Supplement Sales by Channel, 1998-2007 Figure 16-4 U.S. Internet Supplement Sales Growth vs. Total Supplement Growth, 1997-2007 Figure 16-5 U.S. Supplement Sales by Channel in 2007 Figure 16-6 U.S. Internet Nutrition Industry Sales by Product in 2007 Figure 16-7 U.S. Internet Supplement Sales by Product, 2000-2007 Figure 16-8 U.S. Internet Supplement Sales Growth 1998-2007 Figure 16-9 U.S. All Channels Supplement Sales Growth 1998-2007 Figure 16-10 U.S. Nutrition Industry Internet Sales by Product in 2007 Figure 16-11 U.S. Internet Supplement Sales & Annual Growth Forecast 2008-2013 Figure 16-13 U.S. Internet Supplement Sales Growth vs. Total Supplement Growth in All Channels, 1990- 2017 Figure 17-1 Global Nutrition Industry Sales By Product in 2006 Figure 17-2 Global Nutrition Industry Sales by Product Category, 2005-2006 Figure 17-3 Global Nutrition Industry by Region, 2005-2006 Figure 17-4 Global Nutrition Industry Sales: Developed vs. Developing Markets Figure 17-5 Personal Disposable Income (PDI) Per Capita in Selected Countries, 2005 Figure 17-6 Global Supplement Sales By Region, $68.3 Billion in 2006 Figure 17-7 Global Nutrition Industry Sales, 1995-2013 Figure 17-8 Global Nutrition Industry Growth, 1996-2013 Figure 17-9 Global Nutrition Industry by Region, 1995-2013 Figure 17-10 Comparative Spending Patterns: UK, Poland, Russia Figure 17-11 Global Supplement Sales by Region, 2005-2006 Figure 17-12 Global Supplement Sales by Product Category, 2005-2006 Figure 17-13 Global Supplement Sales by Region, 2001-2006 Figure 17-14 Global Market Snapshot Figure 17-15 Emerging Markets Are Taking A Growing Share Of Global Vitamin And Supplement Sales345 Figure 17-16 Vitamins, Minerals & Dietary Supplements: Emerging Markets: Growth Rates Figure 17-17 Emerging Markets: Vitamins, Minerals & Dietary Supplements, 2006-2011 % CAGR Figure 17-18 Priority of Taste vs. Health in Food by Region Figure 17-19 HealthFocus: Top 2 Health Problems By Region - Personally Affected By Figure 17-20 Popularity of Fortification in Foods by Region Figure 17-21 Worldwide Consumer Attitudes Towards Diets, Foods and Weight Management Figure 17-22 Rating Market Drivers in Global Supplement Markets Figure 17-23 Please rate the importance of the following market drivers in the significance of their impact (positive or negative) on growth of sales of dietary supplements in your region or globally Figure 17-24 Please rate the importance of the following market drivers in the significance of their impact (positive or negative) on growth of sales of dietary supplements in your region or globally. Figure 17-25 Condition Specific vs. Ingredient Products: What percentage of your product sales are: .. 380 Figure 17-26 Condition-Specific Breakdown: Of your condition-specific products, approximately what percentage are in the following conditions: (Table I) Figure 17-27 Condition-Specific Breakdown: Of your condition-specific products, approximately what percentage are in the following conditions: (Table II) Figure 17-28 Demographic Targeting: What percentage of your total product sales are oriented/packaged/marketed to consumers in a specific demographic group (Seniors, Women's, Children, Ethnicity, etc.) Figure 17-29 Delivery Mechanism: Of your supplement products approximately what percentage are in the following delivery method: Figure 17-30 Key Trends in the Global Dietary Supplement Industry Table I Figure 17-31 Key Trends in the Global Dietary Supplement Industry Table II Figure 17-32 Key Trends in the Global Dietary Supplement Industry Table III Figure 17-33 Key Trends in the Global Dietary Supplement Industry Table VI

Companies Mentioned

St Century Healthcare Inc Abbott Labs/Ross Products Aboca Advanced Nutrient Science (Ansi) Airborne Consumer Health Alacer Alan James Gp Alcon Labs Allergy Research Group Amerifit Anabolic Labs Apex Fitness Applied Nutrition Inc Arizona Natural Products Arkopharma/Health From The Sun Ast Sports Science Atkins Nutritionals Barlean's Organic Oils Basic Research Bayer Beehive Botanicals Berkeley Premium Nutraceuticals Bluebonnet Nutrition Corp Bodyonics Boiron Usa Botanical Labs Bristol Myers Squibb/Mead Johnson (Expecta, Tri-Vi-Sol, Convatec) Bio-Engineered Supplements And Nutrition, Inc (Bsn) Carlson Laboratories Celebrity Products Direct (Hollywood Celebrity Diet) Champion Nutrition Chattem (Sunsource) Continental Vitamin Coromega Country Life Vitamins (Biochem, Desert Essence) Crystal Star Herbal Nutrition Cytodyne Llc Cytosport Delavau Eclectic Institute, Inc Enzymatic Therapy Enzymedica Experimental & Applied Sciences (Eas) Fizogen Precision Technologies Flora Inc Futurebiotics Gaia Herbs, Inc Garden Of Life Glaxosmithkline Gnc Manufacturing Goen Tehnologies Green Pharmaceuticals Hain Celestial Health & Nutrition Systems Healthy Directions Herb Pharm Hero Nutritionals Hvl Inc Ideasphere Impact Nutrition Integrated Biopharma Integrative Therapeutics Inverness Iovate Iron Tek Irwin Naturals/Health (Omni) Isatori Global Technologies Iss Research Jarrow Formulas Kaizen Nutrition Kroeger Herb Products Labrada Bodybuilding Nutrition Lane Labs Leiner Health Products Lichtwer Pharm Us (Kwai, Kira) Life Extension Maharishi Ayur-Ved Products Int'l, Inc Maitake Products, Inc Mason Vitamins Matrixx Initiatives Max Muscle Maximum Human Performance Mcneil Medical Research Megafood Metabolic Maintenance Products Metabolic Response Modifiers Metabolife International Metagenics Mission Pharmacal Mlo Products Molecular Nutrition Muscle Marketing Usa Natrol Naturade Inc Natural Alternatives Natural Balance Natural Factors Nutritional Products Natural Organics Naturally Vitamin, Inc Nature's Answer Nature's Benefit Nature's Best Nature's Life Nature's Products, Inc Natures Way Products Nbty Nestlé New Chapter Next Proteins International Nordic Naturals Novogen, Inc Now Foods Nutraceutical International Nutramax Laboratories, Inc Nutrex Research Nutrition Now, Inc Nve Pharmaceutical Nx Labs Nx Nutraceuticals Olympian Labs Optimum Nutrition Pacific Nutritional Inc Pacifichealth Laboratories Inc Patenthealth Perrigo Pharmavite Pioneer Nutritional Formulas Inc Prince Of Peace Enterprises Proform Labs Progressive Laboratories Pure Encapsulations Quigley Corp Rainbow Light Nutritional Systems Real Health Laboratories Renew Life Formulas, Inc Ripfast San Corp Schiff Nutrition Int'l Schwartz Laboratories Similasan Usa Sportpharma Standard Homeopathic Standard Process Summa Rx Laboratories, Inc Supernutrition Symco Syntrax Theralogix Thermo-Life International Thorne Research Threshold Enterprises Ltd Trace Minerals Research Uas Labs Ultimate Nutrition, Inc Unilever (Slimfast) Universal Nutrition Vht Body Vibrant Health Ant Health Vitamist Vitaquest International Vita-Tech International Vpx Sports Wakunaga Of America Wellements Window Rock Health Labs Wyeth Yerba Prima