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Asia Pacific Mobile Market for 3G Services
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Description: |
Aprg estimates that the cost of rolling out 3G networks will exceed $300 billion dollars worldwide. And with the decline in voice revenues and the over-hyped publicity already surrounding wireless Internet, mobile operators are facing significant challenges to develop real revenue streams from 3G services. To be successful, 3G service providers must provide applications and services that differentiate the operator from the competition and exceed user's expectations.
Many infrastructure and application providers are pitching that location based services are the holy grail of mobile applications - or is that simply a hammer looking for a nail?
For example, as shown in the following table, few users in China would not be willing to pay for location-based services:
Aprg has recently published the industry's first in-depth regional user survey on their expectations for 3G and wireless data applications and provides an unbiased look at the user's needs and wants.
Coverage includes the markets of China, Singapore, Malaysia and Hong Kong.
Value of this Report
This report provides an understanding of Asian mobile user's needs and wants - which can help the service provider better segment the market and create a unique market-driven strategy that can generate compelling applications (and revenue streams) as they implement their 2.5 and 3G networks. |
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Contents: |
Chapter 1. Executive Summary
· Synopsis of 2002 Asia Pacific 3G Developments
· 3G Services users are willing to pay for
· 3G Services users are Not willing to pay for
· Critical Success Factors of the 18-20 Year Mobile Market
· Importance of Linking 3G Services to a Portal
Chapter 2. China Market
· Status of 3G Rollout in China
· Appeal of Location Based Mobile Services
· Appeal of Mobile Dating Services
· Appeal of Mobile Gaming Services
· Appeal of Multimedia Messaging
· Suggested Features Required in Location Based Mobile Services
· Suggested Features Required in Mobile Dating Services
· Suggested Features Required in Mobile Gaming Services
· Suggested Features in Multimedia Messaging
Chapter 3. Hong Kong Market
· Status of 3G Rollout in Hong Kong
· Appeal of Location Based Mobile Services
· Appeal of Mobile Dating Services
· Appeal of Mobile Gaming Services
· Appeal of Multimedia Messaging
· Suggested Features Required in Location Based Mobile Services
· Suggested Features Required in Mobile Dating Services
· Suggested Features Required in Mobile Gaming Services
· Suggested Features in Multimedia Messaging
Chapter 4. Malaysia Market
· Status of 3G Rollout in Malaysia
· Appeal of Location Based Mobile Services
· Appeal of Mobile Dating Services
· Appeal of Mobile Gaming Services
· Appeal of Multimedia Messaging
· Suggested Features Required in Location Based Mobile Services
· Suggested Features Required in Mobile Dating Services
· Suggested Features Required in Mobile Gaming Services
· Suggested Features in Multimedia Messaging
Chapter 5. Singapore Market
· Status of 3G Rollout in Singapore
· Appeal of Location Based Mobile Services
· Appeal of Mobile Dating Services
· Appeal of Mobile Gaming Services
· Appeal of Multimedia Messaging
· Suggested Features Required in Location Based Mobile Services
· Suggested Features Required in Mobile Dating Services
· Suggested Features Required in Mobile Gaming Services
· Suggested Features in Multimedia Messaging
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