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Asia Pacific Mobile Market for 3G Services
Asia Pacific Research Group (APRG), Jan 2002
Aprg estimates that the cost of rolling out 3G networks will exceed $300 billion dollars worldwide. And with the decline in voice revenues and the over-hyped publicity already surrounding wireless Internet, mobile operators are facing significant challenges to develop real revenue streams from 3G services. To be successful, 3G service providers must provide applications and services that differentiate the operator from the competition and exceed user's expectations.
Many infrastructure and application providers are pitching that location based services are the holy grail of mobile applications - or is that simply a hammer looking for a nail?
For example, as shown in the following table, few users in China would not be willing to pay for location-based services:
Aprg has recently published the industry's first in-depth regional user survey on their expectations for 3G and wireless data applications and provides an unbiased look at the user's needs and wants.
Coverage includes the markets of China, Singapore, Malaysia and Hong Kong.
Value of this Report
This report provides an understanding of Asian mobile user's needs and wants - which can help the service provider better segment the market and create a unique market-driven strategy that can generate compelling applications (and revenue streams) as they implement their 2.5 and 3G networks.
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