|
|
 |
|
Viewing report
|
|
|
|
Changing the Channel: 12 Easy Ways to Make Millions for Your Business
John Wiley and Sons Ltd, Nov 2008, Pages: 286
12 Easy Ways to Make Millions for Your Business
Most businesses have all of the necessary tools to attract and retain customers at their disposal, but they don't know how to leverage them. Between the internet, television, telephone, and print media, there is an endless array of channels that can be used to reach out to customers, but the most successful companies don't pick and choose - they combine. The use of multiple marketing channels in conjunction with one another is called 'multi-channel marketing,' and it is the most effective form of reaching and retaining customers. Ideal for the business owner and marketer alike, Changing the Channel is the all-encompassing guide to creating, maintaining, and profiting from a multi-channel marketing campaign.
An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In Changing the Channel, authors Michael Masterson and MaryEllen Tribby provide readers with a detailed overview of multi-channel marketing and explain its benefits, pitfalls, and great potential for profits. They also offer advice on how readers can launch their own campaigns and make the best use of the results that each channel brings in. Multi-channel marketing is the most effective way to reach and retain customers. In targeting the same customers via direct mail, e-mail, Web banners, pay-per-click advertising, print ads, TV, radio, and more, business owners and marketers can both increase their number of sales and create more loyal customers. With this book as their guide, readers will quickly discover the power and profit potential of multi-channel marketing.
Customers who bought this item also bought
The Pledge: Your Master Plan for an Abundant Life
Direct Mail Advertising Services - Global Strategic Business Report
Attitudes Toward Traditional Media Advertising and Promotional Marketing in the United States 2010
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing
1:1 (Personalized) Printing: Boosting Profits Through Relevance Q2 2011
Brand Marketing Via Video Social Networking Sites
Trends in Credit, Debit and Prepaid Direct Marketing
Local Online Advertising Conference 2011 (NYC) - Presentation Recordings
Direct Marketing Market Report 2007
Infomercials - Global Outlook
|
|
|
|
