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2008 Banking Identity Safety Scorecard: Authentication and Alerts are the Key to Acquire, Retain, and Empower Customers
Javelin Strategy & Research, Nov 2008, Pages: 42
Javelin’s 2008 Banking Identity Safety Scorecard ranks banks and credit unions on their customer-facing identity fraud Prevention, Detection and Resolution™ capabilities. Leveraging the nation’s most comprehensive study on identity fraud, Javelin updates the Prevention, Detection and Resolution™ criteria each year to show specific ways that individual financial institutions (FIs) can increase customer safety and loyalty by partnering with account holders to fight identity fraud criminals. Using a combination of mystery-shopper (averaging 5.8 calls per institution) and Web site research to score 25 leading U.S. providers against relevant Prevention, Detection, and Resolution™ criteria, collectively this study represents 50% of the U.S. market in 2008 by dollar value of deposits, according to the FDIC.
Primary Questions
-How can banks and credit unions benchmark their efforts in the battle against a $45B U.S. identity fraud problem?
-Which financial institutions rank highest against Javelin’s customer-facing Prevention, Detection and Resolution™ criteria?
-What type of account protection capabilities should banks and credit unions implement now to increase customer safety through Prevention, Detection and Resolution™?
-Within the U.S. banking industry, where is banking safety strongest and where is it most vulnerable?
-Which customer safety features will most differentiate financial institutions in the future?
Using a combination of mystery-shopper and Web site research to score leading U.S. providers against relevant Prevention, Detection, and Resolution™ criteria, 25 institutions are included in this study, collectively representing approximately 50% of the U.S. consumer DDA market by deposits.
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