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Discovery & Recommendation Services: Impact on Broadband Content Value Networks Product Image

Discovery & Recommendation Services: Impact on Broadband Content Value Networks

  • ID: 666924
  • October 2008
  • 14 Pages
  • Ovum

The burden of massive choice on TV and the Internet has driven the emergence of discovery and recommendation services designed to improve the experience of finding content that is new to the consumer. These services put consumers in charge, empowering them to follow their interests instead of having their content pre-selected by broadcasters or being the target of marketing campaigns over which they have no control. The appeal of such services is enabling discovery to grow into an industry that is reintermediating the broadband content value network. The impacts are potentially disadvantageous to broadcasters and content providers, as discovery applications attract audiences to on-demand services and disrupt advertising models

Ovum view
Discovery offers consumers convenience and control
Spoilt for choice or burdened by it?
Overwhelming content choices spawn a new industry
How discovery works
Systems are built on consumer actions and preferences
Consumer choice–based systems: Internet radio
Consumer choice–based systems: collaborative filtering
Consumer choice–based systems: semantic search
Content characteristic–based systems: audio similarity
Content characteristic–based systems: expert human analysis
Individual opinion–based services: social networks
Consumer profile–based services: attention profiling
A balance of the discovery experience and results
Impact on the value network
Potential shake-ups for telcos, retailers, and content providers
IPTV: deploy discovery or be on the receiving end
Retailers: growing proportion of business from discovery affiliates
Content providers: discovery is a new and crucial part of the mix
Broadcasters: discovery threatens their linear schedule
Search: semantics help raise the bar and narrow the search
Advertising: competition amongst ad networks set to intensify
Discovery puts the consumer in charge
Finding new content becomes part of the entertainment

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