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Motorcycles in Western Europe

Description:
The Motorcycles in Western Europe industry profile is an essential resource for top-level data and analysis covering the Motorcycles industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

- Contains an executive summary and data on value, volume and/or segmentation

- Provides textual analysis of the industry’s recent performance and future prospects

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Includes a five-year forecast of the industry

- The leading companies are profiled with supporting key financial metrics

- Supported by the key macroeconomic and demographic data affecting the market

Highlights

- Detailed information is included on market size, measured by value and/or volume

- Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

- Market shares are covered by manufacturer or brand

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research

Market Definition

The motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds. Mopeds are powered two-wheeler vehicles with engine capacity of less than 50 c.c., generally also equipped for non-motorised propulsion and with restricted maximum speed. For the purposes of this profile, all powered two-wheelers other than mopeds are classed as 'motorcycles'. Volumes reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price. All currency conversions are carried out at constant average annual 2008 exchange rates.

For the purpose of this report Europe is divided into Eastern Europe and Western Europe.

Eastern Europe is deemed to comprise of the Czech Republic, Hungary, Poland, Romania, Russia, and the Ukraine.

Western Europe is deemed to comprise of Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, and the United Kingdom.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the United States.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.
Contents:
EXECUTIVE SUMMARY
CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis
CHAPTER 2 Market Value
CHAPTER 3 Market Volume
CHAPTER 4 Market Segmentation I
CHAPTER 5 Market Segmentation II
CHAPTER 6 Market Share
CHAPTER 7 Five Forces Analysis
7.1 Summary
7.2 Buyer Power
7.3 Supplier Power
7.4 New Entrants
7.5 Substitutes
7.6 Rivalry

CHAPTER 8 Leading Companies
8.1 Honda
8.2 Yamaha
8.3 Piaggio & C. SpA
8.4 Suzuki
CHAPTER 9 Market Forecasts
9.1 Market Value Forecast
9.2 Market Volume Forecast
CHAPTER 10 Macroeconomic Indicators
CHAPTER 11 Appendix
11.1 Methodology
11.2 Industry Associations
11.3 Related Datamonitor Research

LIST OF TABLES
Table 1: Western Europe Motorcycles Market Value: $ billion, 2004-2008
Table 2: Western Europe Motorcycles Market Volume: Units thousand, 2004-2008
Table 3: Western Europe Motorcycles Market Segmentation I: % Share, by Value, 2008
Table 4: Western Europe Motorcycles Market Segmentation II: % Share, by Value, 2008
Table 5: Western Europe Motorcycles Market Share: % Share, by Volume, 2008
Table 6: Key Facts: Honda
Table 7: Key Financials: Honda
Table 8: Key Facts: Yamaha
Table 9: Key Financials: Yamaha
Table 10: Key Facts: Piaggio & C. SpA
Table 11: Key Financials: Piaggio & C. SpA
Table 12: Key Facts: Suzuki
Table 13: Key Financials: Suzuki
Table 14: Western Europe Motorcycles Market Value Forecast: $ billion, 2008-2013
Table 15: Western Europe Motorcycles Market Volume Forecast: Units thousand, 2008-2013
Table 16: Western Europe Exchange Rate, 2004-2008

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