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Electronic (PDF)
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1 - 5 Users
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Enterprisewide
Mobile Messaging Futures 2009-2013
Portio Research, November 2008, Pages: 381
Mobile messaging is a fast growing and exciting industry, generating revenues of 130 billion USD worldwide in 2008, and this figure is set to rise to a market value of 224 billion USD by full year 2013. This detailed new report shows that SMS still accounts for the majority of that revenue, and SMS will remain the most dominant mobile messaging format for most of the next decade. SMS has generated revenues of 89 billion USD in 2008, and the world has seen traffic of almost 3.5 trillion SMS messages in 2008. Our forecasts predict that SMS will become a 100 billion USD business by 2010, and worldwide total traffic will reach almost 5 trillion messages in FY 2011, and growth will continue from there.
Meanwhile, MMS is still the second highest revenue generating non-voice mobile service in the world, and in this report we argue that MMS has not failed, contrary to popular opinion, but MMS will be fighting to keep its place in the messaging mix over the next 5 years. In 2004, when SMS was booming and MMS was fighting hard to establish itself as a reliable format, the mobile industry was full of hype and misinformed expectations about the future of MS. Everyone was saying MMS would be ‘the next SMS’, yet as the years passed, SMS continued to grow at a rapid pace, and MMS continued to lag in a distant second place. At that time, in 2004, SMS generated revenues of 30 billion USD worldwide. In 209, MMS will generate 31 billion USD worldwide, so finally, in 2009, MMS has become ‘the next SMS’, measured by 2004 values. Of course, SMS has grown to three times its original size in the intervening 5 years, but we believe it’s time to stop saying MMS has failed.
Among other highlights, key features of this report include:
-Detailed regional SMS traffic and revenue forecasts
-Detailed regional MMS traffic and revenue forecasts
-Detailed mobile market sizing
-Detailed regional and country-level data for many mobile messaging markets
-Forecast regional mobile email revenues and users
-Forecast regional mobile IM revenues and users
-Complete review for each messaging technology in each region
-Answers and analysis from our messaging vendors survey
-Vendor profiles for leading messaging solutions vendors
-Analysis of new advances in SMS and developments in mobile email
-Detailed analysis of the massive rising demand for mobile messaging in Asia
-And much more!
This report looks in depth at the relationships between SMS and mobile IM, MMS and mobile email, and how these messaging formats are likely to grow together. We look at the competition and synergies between these formats to help you understand the likely future relationships. This in-depth study forecasts mobile email users worldwide to quadruple from approximately a quarter of a billion users in 2008 to over a billion users by the end of 2013. We forecast this growth to be accompanied by a comparative tripling of revenues from approximately $12 Bn USD in 2008 to roughly $39 Bn USD by year-end 2013.
While we have forecast explosive fast growth in SMS, MMS and mobile email, the growth we forecast in mobile IM is even more impressive. We are forecasting exponential growth in mobile IM users, surging from a worldwide total of 111 million users in 2008, growing almost 8-fold to a massive 867 million users by the end of 2013. This massive growth in users will be accompanied by an equally impressive 5-fold increase in revenues from approximately $2.5 Bn USD in 2008 to reach approximately $12.4 Bn USD in FY 2013.
Complete with analysis of the responses from our 2008 worldwide messaging solutions vendors survey, this report is packed with useful information. Now in its 3rd edition, this is one of the most detailed and popular messaging reports ever written.
This report includes a detailed 382 page PDF report plus a BONUS 38-slide Executive Summary presentation.
Key features of this exciting and detailed new study:
-Detailed growth forecasts to 2013 for SMS, MMS, mobile email and mobile IM
-Study the detailed analysis of worldwide messaging markets in 2007 and 2008
-Learn about the growing $130 Bn USD messaging market in 2008
-Read detailed analysis of the rapid growth still to come over the next 6 years
-Detailed traffic and revenue growth forecasts for SMS and MMS
-Analyze the massive $89 Billion USD SMS is making TODAY
-Learn about the rapid growth of mobile email and mobile IM
-Look at opportunities now, where the money is NOW
-Includes vendor profiles, country-level analysis and much more
Introduction
The Worldwide Mobile Market
Mobile Messaging Services
SMS
MMS
Mobile E-mail
Mobile IM
SMS
Europe
Asia Pacific
North America
Latin America
Africa and Middle East
SMS – Advancements to Counter Possible Future Stagnation
SMS 2.0
Timely Delivery
MMS
Europe
Asia Pacific
North America
Latin America
Africa and Middle East
Mobile E-mail
Europe
Asia Pacific
North America
Latin America
Africa & Middle East
Mobile IM
Europe
Asia Pacific
North America
Latin America
Africa & Middle East
The Rise of Asia Pacific
SMS
MMS
Mobile E-mail
Mobile IM
Key Trends
Mobile Messaging Vendor Survey
SMS
MMS
Mobile E-mail
Mobile IM
Messaging Vendor Profiles
Acision
Aicent
Airwide Solutions
Anam
Bubble Motion
Colibria
Comverse
Funambol
Jinny Software
mBalance
Miyowa
Motorola Good
NetXcell
NeuStar
NewBay
Openmind Networks
Openwave
Oz Communication
RIM
Seven
Synchronica
Tekelec
Telsis
TynTec
Summary, conclusions and recommendations
SMS
MMS
Mobile E-mail
Mobile IM
Conclusion
Appendices
Glossary
Portio Research Classifications
Companies Mentioned in this Report
About the Authors
Also available from Portio Research Limited
List of Figures
Figure 1: Comparison of Mobile Messaging Services
Figure 2: Worldwide Subscriber Base – (In Million, 2006 - 2013F)
Figure 3: Worldwide Subscriber Base (In Million, 2006 - 2013F)
Figure 4: Worldwide Subscriber Base – Regional Contribution (2007)
Figure 5: Worldwide Subscriber Base – Regional Contribution (2013F)
Figure 6: Mobile Messaging Revenues – Worldwide (In USD Billion, 2007-2013F)
Figure 7: Messaging Revenue Per User Per Year – Worldwide (In USD, 2007- 2013F)
Figure 8: Worldwide Messaging Revenue – Regional Contribution (2007)
Figure 9: Worldwide Messaging Revenue – Regional Contribution (2013F)
Figure 10: SMS Traffic and Revenue – Worldwide (2007 & 2013F)
Figure 11: SMS Traffic – Regional Scenario (In Billion, 2007 & 2013F)
Figure 12: SMS Revenue – Regional Scenario (In USD Billion, 2007 & 2013F)
Figure 13: MMS Traffic and Revenue – Worldwide (2007 & 2013F)
Figure 14: MMS Traffic – Regional Contribution (In Billion, 2007 & 2013F)
Figure 15: MMS Revenue – Regional Scenario (In USD Billion, 2007 & 2013F)
Figure 16: Mobile E-mail Users and Revenue – Worldwide (2007 & 2013F)
Figure 17: Mobile E-mail Users – Regional Scenario (In Million, 2007 & 2013F)
Figure 18: Mobile E-mail Revenue – Regional Scenario (In USD Billion, 2007 & 2013F)
Figure 19: Mobile IM Users and Revenue – Worldwide (2007 & 2013F)
Figure 20: Mobile IM Users – Regional Scenario (In Million, 2007 & 2013F)
Figure 21: Mobile IM Revenue – Regional Scenario (In USD Billion, 2007 & 2013F)
Figure 22: SMS Revenues – Worldwide (In USD Billion, 2006–2013F)
Figure 23: P2P & A2P SMS Revenue – Worldwide (In USD Billion, 2006–2013F)
Figure 24: SMS Traffic – Worldwide (In Billion, 2006–2013F)
Figure 25: P2P & A2P SMS Traffic – Worldwide (In Billion, 2006–2013F)
Figure 26: SMS Use Per Subscriber Per Month – Worldwide (2006–2013E)
Figure 27: Worldwide SMS Revenues and Traffic Break-out by Region (2007)
Figure 28: Worldwide SMS Revenues and Traffic Break-out by Region (2013F)
Figure 29: SMS Traffic Growth by Region (In Percent, 2007-2013F)
Figure 30: SMS Traffic – Europe (In Billion, 2006-2013F)
Figure 31: SMS Revenue – Europe (In USD Billion, 2006-2013F)
Figure 32: SMS Use per Subscriber per Month – Europe (2006–2013F)
Figure 33: Contribution to Regional SMS Traffic & Subscriber Base – The UK (2007)
Figure 34: Contribution to Regional SMS Traffic & Subscriber Base – The UK (2008F)
Figure 35: SMS Traffic and Use per Subscriber per Month – The UK (2007 & 2008F)
Figure 36: SMS Traffic and Use per Subscriber per Month – Turkey (2007 & 2008F)
Figure 37: Contribution to Regional SMS Traffic & Subscriber Base – Turkey (2007)
Figure 38: Contribution to Regional SMS Traffic & Subscriber Base – Turkey (2008F)
Figure 39: SMS Traffic and Usage per Subscriber per Month – Germany (2007 & 2008F)
Figure 40: Contribution to Regional SMS Traffic & Subscriber Base – Germany (2007)
Figure 41: Contribution to Regional SMS Traffic & Subscriber Base – Germany (2008F)
Figure 42: SMS Traffic and Use per Subscriber per Month – Spain (2007 & 2008F)
Figure 43: Contribution to Regional SMS Traffic & Subscriber Base – Spain (2007)
Figure 44: Contribution to Regional SMS Traffic & Subscriber Base – Spain (2008F)
Figure 45: SMS Traffic and Use per Subscriber per Month – Russia (2007 & 2008F)
Figure 46: Contribution to Regional SMS Traffic & Subscriber Base – Russia (2007)
Figure 47: Contribution to Regional SMS Traffic & Subscriber Base – Russia (2008F)
Figure 48: SMS Traffic and Use per Subscriber per Month – France (2007 & 2008F)
Figure 49: Contribution to Regional SMS Traffic & Subscriber Base – France (2007)
Figure 50: Contribution to Regional SMS Traffic & Subscriber Base – France (2008F)
Figure 51: SMS Traffic and Use per Subscriber per Month—Portugal (2007 & 2008F)
Figure 52: Contribution to Regional SMS Traffic– Portugal (2007 & 2008F)
Figure 53: SMS Traffic and Use per Subscriber per Month – Serbia (2007 & 2008F)
Figure 54: Contribution to Regional SMS Traffic – Serbia (2007 & 2008F)
Figure 55: SMS Traffic and Use per Subscriber per Month—Denmark (2007 & 2008F)
Figure 56: Contribution to Regional SMS Traffic– Denmark (2007 & 2008F)
Figure 57: SMS Traffic and Use per Subscriber per Month – Ukraine (2007 & 2008F)
Figure 58: Contribution to Regional SMS Traffic – Ukraine (2007 & 2008F)
Figure 59: SMS Traffic and Use per Subscriber per Month – Croatia (2007 & 2008F)
Figure 60: Contribution to Regional SMS Traffic – Croatia (2007 & 2008F)
Figure 61: SMS Traffic—Other Major Markets – Europe (In Billion, 2007)
Figure 62: SMS Traffic—Other Major Markets – Europe (In Billion, 2008F)
Figure 63: SMS Use per Subscriber per Month—Other Major Markets – Europe (2007)
Figure 64: SMS Use per Subscriber per Month—Other Major Markets – Europe (2008F)
Figure 65: SMS Traffic—Slovakia, Slovenia, The Netherlands & Estonia (In Billion, 2007 & 2008F)
Figure 66: SMS Use per Subscriber per Month— Slovakia, Slovenia, The Netherlands & Estonia (2007 & 2008E)
Figure 67: SMS Traffic – Asia Pacific (In Billion, 2006-2013F)
Figure 68: SMS Revenue – Asia Pacific (In USD Billion, 2006-2013F)
Figure 69: SMS Use Per Subscriber Per Month – Asia Pacific (2006–2013F)
Figure 70: SMS Traffic and Use per Subscriber per Month—China (2007 & 2008F)
Figure 71: Contribution to Regional SMS Traffic & Subscriber Base – China (2007)
Figure 72: Contribution to Regional SMS Traffic & Subscriber Base – China (2008F)
Figure 73: SMS Traffic and Use per Subscriber per Month – India (2007 & 2008F)
Figure 74: Contribution to Regional SMS Traffic & Subscriber Base – India (2007)
Figure 75: Contribution to Regional SMS Traffic & Subscriber Base – India (2008F)
Figure 76: SMS Traffic and Use per Subscriber per Month—The Philippines (2007 & 2008F)
Figure 77: Contribution to Regional SMS Traffic & Subscriber Base – The Philippines (2007)
Figure 78: Contribution to Regional SMS Traffic & Subscriber Base – The Philippines (2008F)
Figure 79: SMS Traffic and Usage per Subscriber per Month – Japan (2007 & 2008F)
Figure 80: Contribution to Regional SMS Traffic– Japan (2007 & 2008F)
Figure 81: SMS Traffic and Use per Subscriber per Month – South Korea (2007 & 2008F)
Figure 82: Contribution to Regional SMS Traffic – South Korea (2007 & 2008F)
Figure 83: SMS Traffic and Use per Subscriber per Month — Indonesia (2007 & 2008F)
Figure 84: Contribution to Regional SMS Traffic – Indonesia (2007 & 2008F)
Figure 85: SMS Traffic and Use per Subscriber per Month – Malaysia (2007 & 2008F)
Figure 86: Contribution to Regional SMS Traffic – Malaysia (2007 & 2008F)
Figure 87: SMS Traffic—Other Major Markets – Asia Pacific (In Billion, 2007)
Figure 88: SMS Traffic—Other Major Markets – Asia Pacific (In Billion, 2008F)
Figure 89: SMS Use per Subscriber per Month—Other Major Markets – Asia Pacific (2007)
Figure 90: SMS Use per Subscriber per Month—Other Major Markets – Asia Pacific (2008F)
Figure 91: SMS Traffic—North America (In Billion, 2006-2013F)
Figure 92: SMS Revenue – North America (In USD Billion, 2006-2013F)
Figure 93: SMS Use Per Subscriber Per Month – North America (2006–2013F)
Figure 94: SMS Traffic and Use per Subscriber per Month – The US (2007 & 2008F)
Figure 95: SMS Traffic and Use per Subscriber per Month – Canada (2007 & 2008F)
Figure 96: SMS Traffic – Latin America (In Billion, 2006-2013F)
Figure 97: SMS Revenue – Latin America (In USD Billion, 2006-2013F)
Figure 98: SMS Use Per Subscriber Per Month – Latin America (2006–2013F)
Figure 99: SMS Traffic and Use per Subscriber per Month – Argentina (2007 & 2008F)
Figure 100: Contribution to Regional SMS Traffic & Subscriber Base – Argentina (2007)
Figure 101: Contribution to Regional SMS Traffic & Subscriber Base – Argentina (2008F)
Figure 102: SMS Traffic and Use per Subscriber per Month – Brazil (2007 & 2008F)
Figure 103: Contribution to Regional SMS Traffic & Subscriber Base – Brazil (2007)
Figure 104: Contribution to Regional SMS Traffic & Subscriber Base – Brazil (2008F)
Figure 105: SMS Traffic and Use per Subscriber per Month – Venezuela (2007 & 2008F)
Figure 106: Contribution to Regional SMS Traffic & Subscriber Base – Venezuela (2007)
Figure 107: Contribution to Regional SMS Traffic & Subscriber Base – Venezuela (2008F)
Figure 108: SMS Traffic and Use per Subscriber per Month – Mexico (2007 & 2008F)
Figure 109: Contribution to Regional SMS Traffic & Subscriber Base – Mexico (2007)
Figure 110: Contribution to Regional SMS Traffic & Subscriber Base – Mexico (2008F)
Figure 111: SMS Traffic – Africa & Middle East (In Billion, 2006-2013F)
Figure 112: SMS Revenue – Africa & Middle East (In USD Billion, 2006-2013F)
Figure 113: SMS Use Per Subscriber Per Month – Africa & Middle East (2006–2013F)
Figure 114: SMS Traffic and Use per Subscriber per Month – Iran (2007 & 2008F)
Figure 115: Contribution to Regional SMS Traffic & Subscriber Base – Iran (2007)
Figure 116: Contribution to Regional SMS Traffic & Subscriber Base – Iran (2008F)
Figure 117: SMS Traffic and Use per Subscriber per Month –South Africa (2007 & 2008F)
Figure 118: Contribution to Regional SMS Traffic & Subscriber Base – South Africa (2007)
Figure 119: Contribution to Regional SMS Traffic & Subscriber Base – South Africa (2008F)
Figure 120: SMS Traffic and Use per Subscriber per Month – Nigeria (2007 & 2008F)
Figure 121: Contribution to Regional SMS Traffic & Subscriber Base – Nigeria (2007)
Figure 122: Contribution to Regional SMS Traffic & Subscriber Base – Nigeria (2008F)
Figure 123: SMS Traffic – Saudi Arabia, Egypt and Morocco (In Billion, 2007 & 2008F)
Figure 124: SMS Use per Subscriber per Month – Saudi Arabia, Egypt & Morocco (2007 & 2008F)
Figure 125: MMS Revenues – Worldwide (In USD Billion, 2006–2013F)
Figure 126: MMS Traffic – Worldwide (In Billion, 2006–2013F)
Figure 127: MMS Use Per Subscriber Per Year – Worldwide (2006–2013F)
Figure 128: Worldwide MMS Revenues and Traffic Break-out by Region (2007)
Figure 129: Worldwide MMS Revenues and Traffic Break-out by Region (2013F)
Figure 130: MMS Traffic Growth by Region (In Percent, 2007-2013F)
Figure 131: MMS Traffic – Europe (In Billion, 2006-2013F)
Figure 132: MMS Revenue – Europe (In USD Billion, 2006-2013F)
Figure 133: MMS Use Per Subscriber Per Year – Europe (2006–2013F)
Figure 134: Contribution to Regional MMS Traffic & Subscriber Base – The UK (2007)
Figure 135: Contribution to Regional MMS Traffic & Subscriber Base – The UK (2008F)
Figure 136: MMS Traffic and Use per Subscriber per Year – The UK (2007 & 2008F)
Figure 137: Contribution to Regional MMS Traffic & Subscriber Base – France (2007)
Figure 138: Contribution to Regional MMS Traffic & Subscriber Base – France (2008F)
Figure 139: MMS Traffic and Use per Subscriber per Year – France (2007 & 2008F)
Figure 140: Contribution to Regional MMS Traffic & Subscriber Base – Germany (2007)
Figure 141: Contribution to Regional MMS Traffic & Subscriber Base – Germany (2008F)
Figure 142: MMS Traffic and Use per Subscriber per Year – Germany (2007 & 2008F)
Figure 143: Contribution to Regional MMS Traffic & Subscriber Base – Spain (2007)
Figure 144: Contribution to Regional MMS Traffic & Subscriber Base – Spain (2008F)
Figure 145: MMS Traffic and Use per Subscriber per Year – Spain (2007 & 2008F)
Figure 146: Contribution to Regional MMS Traffic & Subscriber Base – Italy (2007)
Figure 147: Contribution to Regional MMS Traffic & Subscriber Base – Italy (2008F)
Figure 148: MMS Traffic and Use per Subscriber per Year – Italy (2007 & 2008F)
Figure 149: MMS Traffic and Use per Subscriber per Year – Portugal (2007 & 2008F)
Figure 150: MMS Traffic and Use per Subscriber per Year – Norway (2007 & 2008F)
Figure 151: MMS Traffic – Other Major Western and Northern European Markets (In Million, 2007)
Figure 152: MMS Traffic – Other Major Western and Northern European Markets (In Million, 2008F)
Figure 153: MMS Traffic Growth– Other Major Western and Northern European Markets (In Percent, 2007-2008F)
Figure 154: MMS Use per Subscriber per Year – Other Major Western and Northern European Markets (2007)
Figure 155: MMS Use per Subscriber per Year – Other Major Western and Northern European Markets (2008F)
Figure 156: MMS Traffic and Use per Subscriber per Year – Slovakia (2007 & 2008F)
Figure 157: MMS Traffic and Use per Subscriber per Year – Croatia (2007 & 2008F)
Figure 158: MMS Traffic and Use per Subscriber per Year – Greece (2007 & 2008F)
Figure 159: MMS Traffic and Use per Subscriber per Year – Hungary (2007 & 2008F)
Figure 160: Contribution to Regional MMS Traffic & Subscriber Base – Russia (2007)
Figure 161: Contribution to Regional MMS Traffic & Subscriber Base – Russia (2008F)
Figure 162: MMS Traffic and Use per Subscriber per Year – Russia (2007 & 2008F)
Figure 163: MMS Traffic and Use per Subscriber per Year – Romania (2007 & 2008F)
Figure 164: MMS Traffic and Use per Subscriber per Year – Montenegro (2007 & 2008F)
Figure 165: MMS Traffic and Use per Subscriber per Year – Slovenia (2007 & 2008F)
Figure 166: MMS Traffic – Other Major Central and Eastern European Markets (In Million, 2007 & 2008F)
Figure 167: MMS Traffic Growth– Other Major Central and Eastern European Markets (In Percent, 2007-2008F)
Figure 168: MMS Use per Subscriber per Year – Other Major Central and Eastern European Markets (2007 & 2008F)
Figure 169: MMS Traffic – Asia Pacific (In Billion, 2006-2013F)
Figure 170: MMS Revenue – Asia Pacific (In USD Billion, 2006-2013F)
Figure 171: MMS Use Per Subscriber Per Year – Asia Pacific (2006–2013F)
Figure 172: Contribution to Regional MMS Traffic & Subscriber Base – China (2007)
Figure 173: Contribution to Regional MMS Traffic & Subscriber Base – China (2008F)
Figure 174: MMS Traffic and Use per Subscriber per Year – China (2007 & 2008F)
Figure 175: Contribution to Regional MMS Traffic & Subscriber Base – Australia (2007)
Figure 176: Contribution to Regional MMS Traffic & Subscriber Base – Australia (2008F)
Figure 177: MMS Traffic and Use per Subscriber per Year – Australia (2007 & 2008F)
Figure 178: MMS Traffic and Use per Subscriber per Year – Singapore (2007 & 2008F)
Figure 179: MMS Traffic – North America (In Billion, 2006-2013F)
Figure 180: MMS Revenue – North America (In USD Billion, 2006-2013F)
Figure 181: MMS Use Per Subscriber Per Year – North America (2006–2013F)
Figure 182: Contribution to Regional MMS Traffic & Subscriber Base – The US (2007)
Figure 183: Contribution to Regional MMS Traffic & Subscriber Base – The US (2008F)
Figure 184: MMS Traffic and Use per Subscriber per Year – The US (2007 & 2008F)
Figure 185: MMS Use per Subscriber per Year – Canada (2007 & 2008F)
Figure 186: MMS Traffic – Latin America (In Billion, 2006-2013F)
Figure 187: MMS Revenue – Latin America (In USD Billion, 2006-2013F)
Figure 188: MMS Use Per Subscriber Per Year – Latin America (2006–2013F)
Figure 189: Contribution to Regional MMS Traffic & Subscriber Base – Argentina (2007)
Figure 190: Contribution to Regional MMS Traffic & Subscriber Base – Argentina (2008F)
Figure 191: MMS Traffic and Use per Subscriber per Year – Argentina (2007 & 2008F)
Figure 192: Contribution to Regional MMS Traffic & Subscriber Base – Mexico (2007)
Figure 193: Contribution to Regional MMS Traffic & Subscriber Base – Mexico (2008F)
Figure 194: MMS Traffic and Use per Subscriber per Year – Mexico (2007 & 2008F)
Figure 195: Contribution to Regional MMS Traffic & Subscriber Base – Brazil (2007)
Figure 196: Contribution to Regional MMS Traffic & Subscriber Base (2008F)
Figure 197: MMS Traffic and Use per Subscriber per Year – Brazil (2007 & 2008F)
Figure 198: Contribution to Regional MMS Traffic & Subscriber Base – Venezuela (2007)
Figure 199: Contribution to Regional MMS Traffic & Subscriber Base – Venezuela (2008F)
Figure 200: MMS Traffic and Use per Subscriber per Year – Venezuela (2007 & 2008F)
Figure 201: MMS Traffic – Africa & Middle East (In Billion, 2006-2013F)
Figure 202: MMS Revenue – Africa & Middle East (In USD Billion, 2006-2013F)
Figure 203: MMS Use Per Subscriber Per Year – Africa & Middle East (2006–2013F)
Figure 204: Contribution to Regional MMS Traffic & Subscriber Base – DR Congo (2007)
Figure 205: Contribution to Regional MMS Traffic & Subscriber Base – DR Congo (2008F)
Figure 206: MMS Traffic and Use per Subscriber per Year – DR Congo (2007 & 2008F)
Figure 207: Contribution to Regional MMS Traffic & Subscriber Base – Morocco (2007)
Figure 208: Contribution to Regional MMS Traffic & Subscriber Base – Morocco (2008F)
Figure 209: MMS Traffic and Use per Subscriber per Year – Morocco (2007 & 2008F)
Figure 210: Contribution to Regional MMS Traffic & Subscriber Base – South Africa (2007)
Figure 211: Contribution to Regional MMS Traffic & Subscriber Base – South Africa (2008F)
Figure 212: MMS Traffic and Use per Subscriber per Year –South Africa (2007 & 2008F )
Figure 213: Contribution to Regional MMS Traffic & Subscriber Base – Yemen (2007)
Figure 214: Contribution to Regional MMS Traffic & Subscriber Base – Yemen (2008F)
Figure 215: MMS Traffic and Use per Subscriber per Year – Yemen (2007 & 2008F)
Figure 216: Contribution to Regional MMS Traffic & Subscriber Base – Saudi Arabia (2007)
Figure 217: Contribution to Regional MMS Traffic & Subscriber Base – Saudi Arabia (2008F)
Figure 218: MMS Traffic and Use per Subscriber per Year – Saudi Arabia (2007 & 2008F)
Figure 219: Mobile E-mail Users – Worldwide (In Million, 2006-2013F)
Figure 220: Mobile E-mail Users as a Percentage of Subscriber Base –Worldwide (2006-2013F)
Figure 221: Mobile E-mail Revenue – Worldwide (In USD Billion, 2006-2013F)
Figure 222: Break-out of Mobile E-mail Users by Region (2007 and 2013F)
Figure 223: Break-out of Worldwide Mobile E-mail Revenue by Regions (2007 and 2013F)
Figure 224: Mobile E-mail Users – Europe (In Million, 2006-2013F)
Figure 225: Mobile E-mail Users as a Percentage of Subscriber Base – Europe (2006-2013F)
Figure 226: Mobile E-mail Revenue – Europe (In USD Billion, 2006-2013F)
Figure 227: Mobile E-mail Users as a Percentage of Worldwide Users – Europe (2007 & 2013F)
Figure 228: Mobile E-mail Revenue as a Percentage of Total – Europe (2007 & 2013F)
Figure 229: Mobile E-mail Users as a Percentage of Subscriber Base– Italy, Germany and The UK (2007)
Figure 230: Mobile E-mail Users as a Percentage of Mobile Internet Users– Italy, Germany and The UK (2007)
Figure 231: Mobile E-mail Users as a Percentage of Subscriber Base – France & Spain (2007)
Figure 232: Mobile E-mail Users as a Percentage of Mobile Internet Users – France & Spain (2007)
Figure 233: Mobile E-mail Users as a Percentage of Subscriber Base– Switzerland & Sweden (2007)
Figure 234: Mobile E-mail Users as a Percentage of Mobile Internet Users – Switzerland & Sweden
(2007)
Figure 235: Mobile E-mail Users as a Percentage of Subscriber Base – Russia & Turkey (2007)
Figure 236: Mobile E-mail Users as a Percentage of Mobile Internet Users – Russia & Turkey (2007)
Figure 237: Mobile E-mail Users – Asia Pacific (In Million, 2006-2013F)
Figure 238: Mobile E-mail Users as a Percentage of Subscriber Base – Asia Pacific (2006-2013F)
Figure 239: Mobile E-mail Revenue – Asia Pacific (In USD Billion, 2006-2013F)
Figure 240: Mobile E-mail Users as a Percentage of Worldwide Users – Asia Pacific (2007 & 2013F)
Figure 241: Mobile E-mail Revenue as a Percentage of Total – Asia Pacific (2007 & 2013F)
Figure 242: Mobile E-mail Users as a Percentage of Subscriber Base – Australia, Japan and South
Korea (2007)
Figure 243: Mobile E-mail Users as a Percentage of Mobile Internet Users – Australia, Japan and
South Korea (2007)
Figure 244: Mobile E-mail Users as a Percentage of Subscriber Base – China & India (2007)
Figure 245: Mobile E-mail Users as a Percentage of Mobile Internet Users – China & India (2007)
Figure 246: Mobile E-mail Users as a Percentage of Subscriber Base – Hong Kong & Thailand (2007)
Figure 247: Mobile E-mail Users as a Percentage of Mobile Internet Users – Hong Kong & Thailand (2007)
Figure 248: Mobile E-mail Users – North America (In Million, 2006-2013F)
Figure 249: Mobile E-mail Users as a Percentage of Subscriber Base – North America (2006-2013F)
Figure 250: Mobile E-mail Revenue – North America (In USD Billion, 2006-2013F)
Figure 251: Mobile E-mail Users as a Percentage of Worldwide Users – North America (2007 & 2013F)
Figure 252: Mobile E-mail Revenue as a Percentage of Total – North America (2007 & 2013F)
Figure 253: Comparisons of Data Transfer Tariffs (In USD, 2007)
Figure 254: Mobile E-mail Users as a Percentage of Subscriber Base – The US and Canada (2007)
Figure 255: Mobile E-mail Users – Latin America (In Million, 2006-2013F)
Figure 256: Mobile E-mail Users as a Percentage of Subscriber Base – Latin America (2006-2013F)
Figure 257: Mobile E-mail Revenue – Latin America (In USD Billion, 2006-2013F)
Figure 258: Mobile E-mail Users as a Percentage of Worldwide Users – Latin America (2007 & 2013F) 204
Figure 259: Mobile E-mail Revenue as a Percentage of Total – Latin America (2007 & 2013F)
Figure 260: Mobile E-mail Users as a Percentage of Subscriber Base – Argentina, Brazil, Mexico & Venezuela (2007)
Figure 261: Mobile E-mail Users – Africa & Middle East (In Million, 2006-2013F)
Figure 262: Mobile E-mail Users as a Percentage of Subscriber Base – Africa & Middle East (2006- 2013F) 208
Figure 263: Mobile E-mail Revenue – Africa & Middle East (In USD Billion, 2006-2013F)
Figure 264: Mobile E-mail Users as a Percentage of Worldwide Users – Africa & Middle East (2007 &
2013F)
Figure 265: Mobile E-mail Revenue as Percentage of Total – Africa & Middle East (2007 & 2013F)
Figure 266: Mobile IM Users – Worldwide (In Million, 2006-2013F)
Figure 267: Mobile IM Revenue – Worldwide (In USD Billion, 2006-2013F)
Figure 268: Break-out of Worldwide Mobile IM Users by Region (2007 and 2013F)
Figure 269: Break-out of Mobile IM Revenue by Region (2007 and 2013F)
Figure 270: Mobile IM Users – Europe (In Million, 2006-2013F)
Figure 271: Mobile IM Users as a Percentage of Subscriber Base – Europe (In Million, 2006-2013F)
Figure 272: Mobile IM Revenue – Europe (In USD Billion, 2006-2013F)
Figure 273: Mobile IM Users as a Percentage of Worldwide Users – Europe (2007 & 2013F)
Figure 274: Mobile IM Revenue as a Percentage of Worldwide Revenue– Europe (2007 & 2013F)
Figure 275: Mobile IM Users as a Percentage of Subscriber Base – France, Germany and The UK (2007)
Figure 276: Mobile IM Users as a Percentage of Subscriber Base – Italy & Spain (2007)
Figure 277: Mobile IM Users as a Percentage of Subscriber Base – Russia & Turkey (2007)
Figure 278: Mobile IM Users – Asia Pacific (In Million, 2006-2013F)
Figure 279: Mobile IM Users as a Percentage of Subscriber Base – Asia Pacific (In Million, 2006- 2013F) 226
Figure 280: Mobile IM Revenue – Asia Pacific (In USD Billion, 2006-2013F)
Figure 281: Mobile IM Users as a Percentage of Worldwide Users – Asia Pacific (2007 & 2013F) .
Figure 282: Mobile IM Revenue as a Percentage of Total – Asia Pacific (2007 & 2013F)
Figure 283: Mobile IM Users as a Percentage of Subscriber Base – China and Hong Kong (2007)
Figure 284: Mobile IM Users as a Percentage of Subscriber Base – India, Thailand, & the Philippines (2007)
Figure 285: Mobile IM Users – North America (In Million, 2006-2013F)
Figure 286: Mobile IM Users as a Percentage of Subscriber Base – North America (In Million, 2006- 2013F) 234
Figure 287: Mobile IM Revenue – North America (In USD Billion, 2006-2013F)
Figure 288: Mobile IM Users as a Percentage of Worldwide Users – North America (2007 & 2013F)
Figure 289: Mobile IM Revenue as a Percentage of Total – North America (2007 & 2013F)
Figure 290: Mobile IM Users as a Percentage of Subscriber Base – Canada and the US (2007)
Figure 291: Mobile IM Users – Latin America (In Million, 2006-2013F)
Figure 292: Mobile IM Users as a Percentage of Subscriber Base – Latin America (In Million, 2006- 2013F) 239
Figure 293: Mobile IM Revenue – Latin America (In USD Billion, 2006-2013F)
Figure 294: Mobile IM Users as a Percentage of Worldwide Users – Latin America (2007 & 2013F)
Figure 295: Mobile IM Revenue as a Percentage of Total – Latin America (2007 & 2013F)
Figure 296: Mobile IM Users as a Percentage of Subscriber Base – Brazil & Mexico (2007)
Figure 297: Mobile IM Users – Africa & Middle East (In Million, 2006-2013F)
Figure 298: Mobile IM Users as a Percentage of Subscriber Base – Africa & Middle East (In Million,
2006-2013F)
Figure 299: Mobile IM Revenue – Africa & Middle East (In USD Billion, 2006-2013F)
Figure 300: Mobile IM Users as a Percentage of Worldwide Users – Africa & Middle East (2007 & 2013F) 244
Figure 301: Mobile IM Revenue as a Percentage of Total – Africa & Middle East (2007 & 2013F)
Figure 302: Mobile IM Users as a Percentage of Subscriber Base – Egypt and Nigeria (2007)
Figure 303: Contribution to Worldwide Mobile Messaging Revenue – Asia Pacific (as a percentage,
2007 and 2013F)
Figure 304: Contribution to Worldwide SMS Traffic and Revenue – Asia Pacific (as a percentage,
2007 and 2013F)
Figure 305: Contribution to Worldwide MMS Traffic and Revenue – Asia Pacific (as a percentage,
2007 and 2013F)
Figure 306: Contribution to Worldwide Mobile E-mail Users and Revenue – Asia Pacific (as a percentage, 2007 and 2013F)
Figure 307: Contribution to Worldwide Mobile IM Users and Revenue – Asia Pacific (as a percentage, 2007 and 2013F)
Figure 308: Messaging Survey Response – Dominance of SMS in Mobile Messaging Revenue
Figure 309: Messaging Survey Response – Contribution of A2P SMS to Total SMS Revenue
Figure 310: Messaging Survey Response – Will SMS 2.0 replace SMS?
Figure 311: Messaging Survey Response – Will Mobile E-mail and IM Replace SMS?
Figure 312: Messaging Survey Response – Dominance of Enterprise Mobile E-mail
Figure 313: Messaging Survey Response – Can Mobile E-mail replace SMS?
Figure 314: Messaging Survey Response – Can Mobile E-mail replace MMS?
Figure 315: Messaging Survey Response – Can Mobile IM cannibalise SMS?
Figure 316: Regional SMS traffic– (In Billion, 2007 & 2013F)
Figure 317: Regional SMS revenue - (In USD Billion, 2007 & 2013F)
Figure 318: Countries with highest CAGR in SMS Traffic – Asia Pacific (In Percentage, 2007-2008F)
Figure 319: Major Markets – SMS Traffic – Europe (In Billion, 2007 & 2008F)
Figure 320: Countries with Highest CAGR in SMS Traffic – The Americas (In Percent, 2007-2008 F)
Figure 321: Countries with Highest CAGR in SMS Use per Subscriber per Month – The Americas
(In Percent, 2007-2008F)
Figure 322: Countries with Highest CAGR in SMS Traffic – Africa and Middle East (In Percent, 2007- 2008 F) 332
Figure 323: Regional SMS traffic per User per Month (2007 & 2013F)
Figure 324: SMS Traffic (In Billion, 2008F)
Figure 325: SMS Traffic (In Billion, 2008F)
Figure 326: Regional MMS Revenue in Increasing Order (In USD Billion, 2007)
Figure 327: Regional MMS Revenue in Increasing Order (In USD Billion, 2013F)
Figure 328: Regional MMS Traffic per User per Year in Increasing Order (2007)
Figure 329: Regional MMS traffic per User per Year in Increasing Order (2013F)
Figure 330: Regional MMS Traffic in Increasing Order – (In Billion, 2007)
Figure 331: Regional MMS Traffic in Increasing Order – (In Billion, 2013F)
Figure 332: MMS Traffic (In Million, 2008F)
Figure 333: MMS Traffic (In Million, 2008F)
Figure 334: MMS Traffic (In Million, 2008F)
Figure 335: Regional Mobile E-mail Users in Increasing Order – (In Million, 2007)
Figure 336: Regional Mobile E-mail Users in Increasing Order – (In Million, 2013F)
Figure 337: Regional Mobile E-mail Revenue in Increasing Order – (In USD Billion, 2007)
Figure 338: Regional Mobile E-mail Revenue in Increasing Order – (In USD Billion, 2013F)
Figure 339: Regional Mobile E-mail Users as a Percentage of Subscriber Base in Increasing Order – (2007) 357
Figure 340: Regional Mobile E-mail Users as a Percentage of Subscriber Base in Increasing Order – (2013F) 357
Figure 341: Markets with Highest Mobile E-mail Users as a Percentage of Subscriber Base – Regional (2007)
Figure 342: Regional Mobile IM Users in Increasing Order (In Million, 2007)
Figure 343: Regional Mobile IM Users in Increasing Order (In Million, 2013F)
Figure 344: Regional Mobile IM Revenue in Increasing Order (In USD Billion, 2007)
Figure 345: Regional Mobile IM Revenue in Increasing Order (In USD Billion, 2013F)
List of Tables
Table 1: Regional SMS Traffic (In Billion, 2006 - 2013F)
Table 2: Regional SMS Revenue (In USD Billion, 2006 - 2013F)
Table 3: Regional MMS Traffic (In Billion, 2006 - 2013F)
Table 4: Regional MMS Revenue (In USD Billion, 2006 - 2013F)
Table 5: Regional Mobile E-mail Users (In Million, 2006 - 2013F)
Table 6: Regional Mobile E-mail Revenue (In USD Billion, 2006 - 2013F)
Table 7: Regional Mobile IM Users (In Million, 2006 - 2013F)
Table 8: Regional Mobile IM Revenue (In USD Billion, 2006 - 2013F)
Table 9: Regional Mobile Subscribers (In Million, 2006 - 2013F)
Table 10: Messaging Revenue – Regional (In USD Billion, 2007–2013F)
Table 11: Recent Mobile IM Deployment in Scandinavia (2007, 2008)
Table 12: Mobile IM Applications Offered by Major US Operators
Table 13: Regional Mobile Subscribers (In Million, 2007 - 2013F)
Table 14: Top Five Countries in Terms of Subscriber Growth (In Million, 2007 - 2013F)
Table 15: Arguments for MMS and pre-requisites for the future success of MMS
Table 16: Major Markets – SMS Traffic – Worldwide (In Billion, 2007 & 2008F)
Table 17: SMS Traffic – Asia Pacific (In Billion, 2007 & 2008F)
Table 18: SMS Use per Subscriber per Month – Asia Pacific (2007 & 2008F)
Table 19: SMS Traffic – Europe (In Billion, 2007 & 2008F)
Table 20: SMS Use per Subscriber per Month – Europe (2007 & 2008F)
Table 21: SMS Traffic – Americas (In Billion, 2007 & 2008F)
Table 22: SMS Use per Subscriber per Month – Americas (2007 & 2008F)
Table 23: SMS Traffic – Africa and Middle East (In Billion, 2007 & 2008F)
Table 24: SMS Use per Subscriber per Month – Africa and Middle East (2007 & 2008F)
Table 25: Major Markets – SMS Use per Subscriber per Month (2008F) – Worldwide
Table 26: Major Markets – MMS Traffic – Worldwide (In Million, 2007 & 2008F)
Table 27: Major Markets – MMS Use per Subscriber per Year – Worldwide (2007 & 2008F)
Table 28: MMS Traffic – Europe (In Million, 2007 & 2008F)
Table 29: MMS Traffic – Asia Pacific (In Million, 2007 & 2008F)
Table 30: MMS Traffic – Americas (In Million, 2007 & 2008F)
Table 31: MMS Traffic – Africa and Middle East (In Million, 2007 & 2008F)
Table 32: MMS Use per Subscriber per Year – Africa and Middle East (2007 & 2008F)
Table 33: MMS Use per Subscriber per Year – Americas (2007 & 2008F)
Table 34: MMS Use per Subscriber per Year – Europe (2007 & 2008F)
Table 35: MMS Use per Subscriber per Year – Asia Pacific (2007 & 2008F)
Table 36: Major Markets – Mobile E-mail Users – Worldwide (In Million, 2007)
Table 37: Major Markets – Mobile IM Users – Worldwide (In Million, 2007)
-Acision
-Aicent
-Airwide Solutions
-Anam
-Bubble Motion
-Colibria
-Comverse
-Funambol
-Jinny Software
-mBalance
-Miyowa
-Motorola Good
-NetXcell
-NeuStar
-NewBay
-Openmind Networks
-Openwave
-Oz Communication
-RIM
-Seven
-Synchronica
-Tekelec
-Telsis
-TynTec
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