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The World Market for Roasted Coffee: A 2009 Global Trade Perspective

ICON Group International, September 2008, Pages: 161

This report was created for strategic planners, international executives and import/export managers who are concerned with the market for roasted coffee. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for roasted coffee for those countries serving the world market via exports or supplying from various countries via imports. I do so for the current year based on a variety of key historical indicators and econometric models.

On the demand side, exporters and strategic planners approaching the world market face a number of questions. Which countries are supplying roasted coffee? What is the dollar value of these imports? How much do the imports of roasted coffee vary from one country to another? Do exporters serving the world market have similar market shares across the importing countries? Which countries supply the most exports of roasted coffee? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?

In what follows, Chapter 2 begins by summarizing the regional markets for imported and exported roasted coffee. The total level of imports and exports on a worldwide basis, and those for each region, is based on a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the shares that countries are likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports, Chapter 3 details the exports of roasted coffee, for each individual country. Chapter 4 does the same, but for imports of roasted coffee for all countries in the world. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present the complete picture for imports and exports of roasted coffee to and from all major countries in the world. Of the 150 countries considered, if a country is not reported here it is therefore estimated to have only a negligible level of trade in roasted coffee (i.e. their market shares are close or equal to zero percent). "Roasted Coffee" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "roasted coffee" is 0712 .

1 METHODOLOGY 10
1.1 Our Approach 10
2 THE WORLD MARKET 13
2.1 Exports 13
2.1.1 The World Market: Roasted Coffee Export Supplies in 2009 13
2.2 Imports 15
2.2.1 The World Market: Imported Roasted Coffee in 2009 15
3 EXPORTS 19
3.1 Africa: Export Supplies of Roasted Coffee 19
3.1.1 Executive Summary 19
3.1.2 Cameroon 21
3.1.3 Cape Verde 21
3.1.4 Congo (formerly Zaire) 21
3.1.5 Cote dIvoire 22
3.1.6 Egypt 22
3.1.7 Ethiopia 22
3.1.8 Ghana 23
3.1.9 Guinea 23
3.1.10 Kenya 23
3.1.11 Madagascar 24
3.1.12 Mozambique 24
3.1.13 Sierra Leone 24
3.1.14 South Africa 24
3.1.15 Sudan 25
3.1.16 Tanzania 25
3.1.17 the Gambia 25
3.1.18 Uganda 25
3.2 Asia: Export Supplies of Roasted Coffee 26
3.2.1 Executive Summary 26
3.2.2 China 28
3.2.3 Hong Kong 29
3.2.4 India 29
3.2.5 Indonesia 30
3.2.6 Japan 30
3.2.7 Macau 31
3.2.8 Malaysia 31
3.2.9 Papua New Guinea 31
3.2.10 Philippines 32
3.2.11 Singapore 32
3.2.12 South Korea 32
3.2.13 Sri Lanka 33
3.2.14 Taiwan 33
3.2.15 Thailand 33
3.2.16 Vietnam 34
3.3 Europe: Export Supplies of Roasted Coffee 34
3.3.1 Executive Summary 34
3.3.2 Albania 37
3.3.3 Austria 38
3.3.4 Belgium 39
3.3.5 Bosnia and Herzegovina 40
3.3.6 Bulgaria 40
3.3.7 Croatia 40
3.3.8 Cyprus 41
3.3.9 Czech Republic 41
3.3.10 Denmark 42
3.3.11 Estonia 42
3.3.12 Finland 43
3.3.13 France 44
3.3.14 Germany 45
3.3.15 Greece 46
3.3.16 Hungary 46
3.3.17 Iceland 47
3.3.18 Ireland 47
3.3.19 Italy 48
3.3.20 Latvia 49
3.3.21 Lithuania 49
3.3.22 Luxembourg 49
3.3.23 Macedonia 50
3.3.24 Norway 50
3.3.25 Poland 51
3.3.26 Portugal 52
3.3.27 Romania 52
3.3.28 Russia 53
3.3.29 Slovakia 53
3.3.30 Slovenia 54
3.3.31 Spain 54
3.3.32 Sweden 55
3.3.33 Switzerland 56
3.3.34 the Netherlands 57
3.3.35 the United Kingdom 58
3.3.36 Ukraine 59
3.4 Latin America: Export Supplies of Roasted Coffee 59
3.4.1 Executive Summary 59
3.4.2 Argentina 61
3.4.3 Bolivia 61
3.4.4 Brazil 62
3.4.5 Colombia 63
3.4.6 Costa Rica 64
3.4.7 Ecuador 64
3.4.8 El Salvador 65
3.4.9 Guatemala 65
3.4.10 Honduras 65
3.4.11 Mexico 66
3.4.12 Nicaragua 66
3.4.13 Panama 66
3.4.14 Peru 67
3.4.15 Venezuela 67
3.5 North America & the Caribbean: Export Supplies of Roasted Coffee 67
3.5.1 Executive Summary 67
3.5.2 Canada 70
3.5.3 Cuba 71
3.5.4 Dominican Republic 71
3.5.5 Jamaica 71
3.5.6 St. Kitts and Nevis 71
3.5.7 the United States 72
3.5.8 Trinidad and Tobago 73
3.6 Oceana: Export Supplies of Roasted Coffee 73
3.6.1 Executive Summary 73
3.6.2 Australia 75
3.6.3 New Zealand 75
3.7 the Middle East: Export Supplies of Roasted Coffee 75
3.7.1 Executive Summary 75
3.7.2 Armenia 78
3.7.3 Israel 78
3.7.4 Jordan 78
3.7.5 Kuwait 78
3.7.6 Lebanon 79
3.7.7 Saudi Arabia 79
3.7.8 Syrian Arab Republic 79
3.7.9 the United Arab Emirates 80
3.7.10 Turkey 80
3.7.11 Yemen 80
4 IMPORTS 81
4.1 Africa: Roasted Coffee Imports in 2009 81
4.1.1 Executive Summary 81
4.1.2 Algeria 83
4.1.3 Botswana 83
4.1.4 Cameroon 84
4.1.5 Cape Verde 84
4.1.6 Cote dIvoire 84
4.1.7 Egypt 85
4.1.8 Ethiopia 85
4.1.9 Gabon 85
4.1.10 Mauritius 86
4.1.11 Morocco 86
4.1.12 Mozambique 86
4.1.13 Namibia 87
4.1.14 Senegal 87
4.1.15 South Africa 88
4.1.16 Zambia 88
4.2 Asia: Roasted Coffee Imports in 2009 89
4.2.1 Executive Summary 89
4.2.2 Brunei 91
4.2.3 China 92
4.2.4 Hong Kong 93
4.2.5 India 93
4.2.6 Indonesia 94
4.2.7 Japan 95
4.2.8 Macau 96
4.2.9 Malaysia 96
4.2.10 Maldives 97
4.2.11 Philippines 97
4.2.12 Singapore 98
4.2.13 South Korea 99
4.2.14 Taiwan 100
4.2.15 Thailand 100
4.3 Europe: Roasted Coffee Imports in 2009 101
4.3.1 Executive Summary 101
4.3.2 Albania 103
4.3.3 Austria 104
4.3.4 Belarus 105
4.3.5 Belgium 106
4.3.6 Bosnia and Herzegovina 106
4.3.7 Bulgaria 107
4.3.8 Croatia 107
4.3.9 Cyprus 108
4.3.10 Czech Republic 109
4.3.11 Denmark 110
4.3.12 Estonia 110
4.3.13 Finland 111
4.3.14 France 112
4.3.15 Georgia 113
4.3.16 Germany 114
4.3.17 Greece 115
4.3.18 Hungary 116
4.3.19 Iceland 116
4.3.20 Ireland 117
4.3.21 Italy 118
4.3.22 Kazakhstan 119
4.3.23 Latvia 119
4.3.24 Lithuania 120
4.3.25 Luxembourg 120
4.3.26 Macedonia 121
4.3.27 Malta 121
4.3.28 Moldova 122
4.3.29 Norway 122
4.3.30 Poland 123
4.3.31 Portugal 124
4.3.32 Romania 124
4.3.33 Russia 125
4.3.34 Slovakia 126
4.3.35 Slovenia 126
4.3.36 Spain 127
4.3.37 Sweden 128
4.3.38 Switzerland 129
4.3.39 the Netherlands 130
4.3.40 the United Kingdom 131
4.3.41 Ukraine 132
4.4 Latin America: Roasted Coffee Imports in 2009 132
4.4.1 Executive Summary 132
4.4.2 Argentina 135
4.4.3 Belize 135
4.4.4 Brazil 135
4.4.5 Chile 136
4.4.6 Colombia 136
4.4.7 Costa Rica 136
4.4.8 Ecuador 137
4.4.9 El Salvador 137
4.4.10 Guatemala 137
4.4.11 Honduras 138
4.4.12 Mexico 138
4.4.13 Nicaragua 138
4.4.14 Panama 139
4.4.15 Paraguay 139
4.4.16 Peru 139
4.4.17 Uruguay 140
4.4.18 Venezuela 140
4.5 North America & the Caribbean: Roasted Coffee Imports in 2009 140
4.5.1 Executive Summary 140
4.5.2 Barbados 143
4.5.3 Canada 144
4.5.4 Jamaica 145
4.5.5 St. Kitts and Nevis 145
4.5.6 the United States 146
4.5.7 Trinidad and Tobago 147
4.6 Oceana: Roasted Coffee Imports in 2009 147
4.6.1 Executive Summary 147
4.6.2 Australia 150
4.6.3 Fiji 151
4.6.4 New Caledonia 151
4.6.5 New Zealand 152
4.7 the Middle East: Roasted Coffee Imports in 2009 152
4.7.1 Executive Summary 152
4.7.2 Armenia 155
4.7.3 Azerbaijan 155
4.7.4 Bahrain 156
4.7.5 Israel 156
4.7.6 Jordan 157
4.7.7 Oman 157
4.7.8 Qatar 158
4.7.9 Saudi Arabia 158
4.7.10 Syrian Arab Republic 159
4.7.11 Turkey 159
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 160
5.1 Disclaimers & Safe Harbor 160
5.2 ICON Group Ltd. User Agreement Provisions 161

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