The World Market for Outboard Motors: A 2009 Global Trade Perspective
ICON Group International, September 2008, Pages: 120
This report was created for strategic planners, international executives and import/export managers who are concerned with the market for outboard motors. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for outboard motors for those countries serving the world market via exports or supplying from various countries via imports. I do so for the current year based on a variety of key historical indicators and econometric models.
On the demand side, exporters and strategic planners approaching the world market face a number of questions. Which countries are supplying outboard motors? What is the dollar value of these imports? How much do the imports of outboard motors vary from one country to another? Do exporters serving the world market have similar market shares across the importing countries? Which countries supply the most exports of outboard motors? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?
In what follows, Chapter 2 begins by summarizing the regional markets for imported and exported outboard motors. The total level of imports and exports on a worldwide basis, and those for each region, is based on a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the shares that countries are likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.
After the worldwide summary in Chapter 2 of both imports and exports, Chapter 3 details the exports of outboard motors, for each individual country. Chapter 4 does the same, but for imports of outboard motors for all countries in the world. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present the complete picture for imports and exports of outboard motors to and from all major countries in the world. Of the 150 countries considered, if a country is not reported here it is therefore estimated to have only a negligible level of trade in outboard motors (i.e. their market shares are close or equal to zero percent). "Outboard Motors" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "outboard motors" is 71331 .
1 METHODOLOGY 9
1.1 Our Approach 9
2 THE WORLD MARKET 11
2.1 Exports 11
2.1.1 The World Market: Outboard Motors Export Supplies in 2009 11
2.2 Imports 13
2.2.1 The World Market: Imported Outboard Motors in 2009 13
3 EXPORTS 17
3.1 Africa: Export Supplies of Outboard Motors 17
3.1.1 Executive Summary 17
3.1.2 Egypt 18
3.1.3 Mauritius 19
3.1.4 Sao Tome E Principe 19
3.1.5 South Africa 19
3.2 Asia: Export Supplies of Outboard Motors 19
3.2.1 Executive Summary 19
3.2.2 China 23
3.2.3 Hong Kong 24
3.2.4 Indonesia 24
3.2.5 Japan 25
3.2.6 Malaysia 26
3.2.7 Singapore 26
3.2.8 South Korea 26
3.2.9 Taiwan 27
3.2.10 Thailand 28
3.3 Europe: Export Supplies of Outboard Motors 29
3.3.1 Executive Summary 29
3.3.2 Austria 31
3.3.3 Belgium 32
3.3.4 Denmark 33
3.3.5 Finland 33
3.3.6 France 34
3.3.7 Germany 35
3.3.8 Greece 35
3.3.9 Italy 36
3.3.10 Norway 37
3.3.11 Poland 37
3.3.12 Portugal 37
3.3.13 Russia 38
3.3.14 Slovenia 38
3.3.15 Spain 38
3.3.16 Sweden 39
3.3.17 Switzerland 39
3.3.18 the Netherlands 40
3.3.19 the United Kingdom 41
3.4 Latin America: Export Supplies of Outboard Motors 41
3.4.1 Executive Summary 41
3.4.2 Brazil 43
3.4.3 Colombia 43
3.4.4 Guatemala 43
3.4.5 Mexico 44
3.4.6 Panama 44
3.5 North America & the Caribbean: Export Supplies of Outboard Motors 44
3.5.1 Executive Summary 44
3.5.2 Canada 47
3.5.3 Jamaica 47
3.5.4 the Netherlands Antilles 48
3.5.5 the United States 49
3.6 Oceana: Export Supplies of Outboard Motors 50
3.6.1 Executive Summary 50
3.6.2 Australia 51
3.6.3 New Zealand 51
3.7 the Middle East: Export Supplies of Outboard Motors 52
3.7.1 Executive Summary 52
3.7.2 Bahrain 53
3.7.3 Oman 54
3.7.4 Saudi Arabia 54
3.7.5 the United Arab Emirates 54
3.7.6 Turkey 55
4 IMPORTS 56
4.1 Africa: Outboard Motors Imports in 2009 56
4.1.1 Executive Summary 56
4.1.2 Algeria 58
4.1.3 Cameroon 58
4.1.4 Cape Verde 59
4.1.5 Cote dIvoire 59
4.1.6 Egypt 59
4.1.7 Gabon 60
4.1.8 Ghana 60
4.1.9 Madagascar 60
4.1.10 Malawi 61
4.1.11 Mauritania 61
4.1.12 Mauritius 61
4.1.13 Morocco 62
4.1.14 Mozambique 62
4.1.15 Namibia 62
4.1.16 Senegal 63
4.1.17 South Africa 63
4.1.18 Sudan 63
4.1.19 Tanzania 64
4.1.20 the Gambia 64
4.1.21 Uganda 64
4.1.22 Zambia 65
4.2 Asia: Outboard Motors Imports in 2009 65
4.2.1 Executive Summary 65
4.2.2 Brunei 67
4.2.3 China 67
4.2.4 Hong Kong 68
4.2.5 India 68
4.2.6 Indonesia 69
4.2.7 Japan 69
4.2.8 Macau 70
4.2.9 Malaysia 70
4.2.10 Maldives 70
4.2.11 Philippines 71
4.2.12 Seychelles 71
4.2.13 Singapore 72
4.2.14 South Korea 72
4.2.15 Taiwan 72
4.2.16 Thailand 73
4.3 Europe: Outboard Motors Imports in 2009 73
4.3.1 Executive Summary 73
4.3.2 Albania 76
4.3.3 Austria 76
4.3.4 Belarus 77
4.3.5 Belgium 77
4.3.6 Bulgaria 78
4.3.7 Croatia 78
4.3.8 Cyprus 79
4.3.9 Czech Republic 79
4.3.10 Denmark 80
4.3.11 Estonia 80
4.3.12 Finland 81
4.3.13 France 81
4.3.14 Georgia 82
4.3.15 Germany 82
4.3.16 Greece 83
4.3.17 Hungary 83
4.3.18 Iceland 84
4.3.19 Ireland 84
4.3.20 Italy 85
4.3.21 Kazakhstan 85
4.3.22 Latvia 86
4.3.23 Lithuania 86
4.3.24 Luxembourg 86
4.3.25 Malta 87
4.3.26 Norway 87
4.3.27 Poland 88
4.3.28 Portugal 88
4.3.29 Romania 89
4.3.30 Russia 89
4.3.31 Slovakia 90
4.3.32 Slovenia 90
4.3.33 Spain 91
4.3.34 Sweden 92
4.3.35 Switzerland 92
4.3.36 the Netherlands 93
4.3.37 the United Kingdom 94
4.3.38 Ukraine 94
4.4 Latin America: Outboard Motors Imports in 2009 95
4.4.1 Executive Summary 95
4.4.2 Argentina 97
4.4.3 Belize 97
4.4.4 Bolivia 98
4.4.5 Brazil 98
4.4.6 Chile 98
4.4.7 Colombia 99
4.4.8 Costa Rica 99
4.4.9 Ecuador 99
4.4.10 El Salvador 100
4.4.11 Guatemala 100
4.4.12 Guyana 100
4.4.13 Honduras 101
4.4.14 Mexico 101
4.4.15 Nicaragua 101
4.4.16 Panama 102
4.4.17 Paraguay 102
4.4.18 Peru 102
4.4.19 Uruguay 103
4.4.20 Venezuela 103
4.5 North America & the Caribbean: Outboard Motors Imports in 2009 103
4.5.1 Executive Summary 103
4.5.2 Barbados 106
4.5.3 Canada 106
4.5.4 Dominica 106
4.5.5 Jamaica 107
4.5.6 St. Kitts and Nevis 107
4.5.7 St. Vincent and the Grenadines 107
4.5.8 the United States 108
4.5.9 Trinidad and Tobago 108
4.6 Oceana: Outboard Motors Imports in 2009 108
4.6.1 Executive Summary 108
4.6.2 Australia 110
4.6.3 Fiji 111
4.6.4 New Caledonia 111
4.6.5 New Zealand 112
4.7 the Middle East: Outboard Motors Imports in 2009 112
4.7.1 Executive Summary 112
4.7.2 Azerbaijan 114
4.7.3 Bahrain 114
4.7.4 Iran 115
4.7.5 Israel 115
4.7.6 Oman 115
4.7.7 Pakistan 116
4.7.8 Qatar 116
4.7.9 Saudi Arabia 117
4.7.10 Syrian Arab Republic 117
4.7.11 Turkey 117
4.7.12 Yemen 118
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 119
5.1 Disclaimers & Safe Harbor 119
5.2 ICON Group Ltd. User Agreement Provisions 120
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