The World Market for Scent Sprays, Toilet Sprays, and Their Mounts and Heads: A 2009 Global Trade Perspective

This report was created for strategic planners, international executives and import/export managers who are concerned with the market for scent sprays, toilet sprays, and their mounts and heads. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for scent sprays, toilet sprays, and their mounts and heads for those countries serving the world market via exports or supplying from various countries via imports. I do so for the current year based on a variety of key historical indicators and econometric models.

On the demand side, exporters and strategic planners approaching the world market face a number of questions. Which countries are supplying scent sprays, toilet sprays, and their mounts and heads? What is the dollar value of these imports? How much do the imports of scent sprays, toilet sprays, and their mounts and heads vary from one country to another? Do exporters serving the world market have similar market shares across the importing countries? Which countries supply the most exports of scent sprays, toilet sprays, and their mounts and heads? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?

In what follows, Chapter 2 begins by summarizing the regional markets for imported and exported scent sprays, toilet sprays, and their mounts and heads. The total level of imports and exports on a worldwide basis, and those for each region, is based on a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the shares that countries are likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports, Chapter 3 details the exports of scent sprays, toilet sprays, and their mounts and heads, for each individual country. Chapter 4 does the same, but for imports of scent sprays, toilet sprays, and their mounts and heads for all countries in the world. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present the complete picture for imports and exports of scent sprays, toilet sprays, and their mounts and heads to and from all major countries in the world. Of the 150 countries considered, if a country is not reported here it is therefore estimated to have only a negligible level of trade in scent sprays, toilet sprays, and their mounts and heads (i.e. their market shares are close or equal to zero percent). "Scent Sprays, Toilet Sprays, and Their Mounts and Heads" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "scent sprays, toilet sprays, and their mounts and heads" is 89987 .

Important Caveat. The figures should be seen as market estimates, as opposed to historical records, as these are forecasted for the current year of trade. More importantly, in light of the fact that unforeseeable factors might interrupt markets in achieving their reported levels, the figures should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth disease, trade embargoes, labor disputes, military conflicts, acts of terrorism and other events will certainly affect the actual trade flows recorded for a variety of industry or product categories. In such cases, the difference between the numbers given in this report and the numbers actually observed might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting regular trade flows that would have occurred had these events not have taken place.

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1 METHODOLOGY 9
1.1 Our Approach 9
2 THE WORLD MARKET 16
2.1 Exports 16
2.1.1 The World Market: Scent Sprays, Toilet Sprays, and Their Mounts and Heads Export Supplies in 2009 16
2.2 Imports 18
2.2.1 The World Market: Imported Scent Sprays, Toilet Sprays, and Their Mounts and Heads in 2009 18
3 EXPORTS 22
3.1 Africa: Export Supplies of Scent Sprays, Toilet Sprays, and Their Mounts and Heads 22
3.1.1 Executive Summary 22
3.1.2 South Africa 23
3.1.3 Togo 24
3.2 Asia: Export Supplies of Scent Sprays, Toilet Sprays, and Their Mounts and Heads 24
3.2.1 Executive Summary 24
3.2.2 China 28
3.2.3 Hong Kong 29
3.2.4 India 29
3.2.5 Indonesia 30
3.2.6 Japan 30
3.2.7 Malaysia 30
3.2.8 Singapore 31
3.2.9 South Korea 31
3.2.10 Taiwan 32
3.2.11 Thailand 33
3.3 Europe: Export Supplies of Scent Sprays, Toilet Sprays, and Their Mounts and Heads 33
3.3.1 Executive Summary 33
3.3.2 Austria 36
3.3.3 Belgium 37
3.3.4 Czech Republic 37
3.3.5 Denmark 38
3.3.6 France 39
3.3.7 Germany 40
3.3.8 Hungary 41
3.3.9 Iceland 41
3.3.10 Ireland 41
3.3.11 Italy 42
3.3.12 Poland 43
3.3.13 Russia 43
3.3.14 Slovakia 43
3.3.15 Spain 44
3.3.16 Sweden 45
3.3.17 Switzerland 45
3.3.18 the Netherlands 46
3.3.19 the United Kingdom 47
3.4 Latin America: Export Supplies of Scent Sprays, Toilet Sprays, and Their Mounts and Heads 47
3.4.1 Executive Summary 47
3.4.2 Argentina 50
3.4.3 Brazil 50
3.4.4 Colombia 51
3.4.5 Guatemala 51
3.4.6 Mexico 51
3.4.7 Panama 52
3.4.8 Peru 52
3.4.9 Venezuela 52
3.5 North America & the Caribbean: Export Supplies of Scent Sprays, Toilet Sprays, and Their Mounts and Heads 52
3.5.1 Executive Summary 52
3.5.2 Canada 55
3.5.3 the United States 56
3.6 Oceana: Export Supplies of Scent Sprays, Toilet Sprays, and Their Mounts and Heads 57
3.6.1 Executive Summary 57
3.6.2 Australia 58
3.7 the Middle East: Export Supplies of Scent Sprays, Toilet Sprays, and Their Mounts and Heads 58
3.7.1 Executive Summary 58
3.7.2 Israel 60
3.7.3 Jordan 60
3.7.4 the United Arab Emirates 60
3.7.5 Turkey 61
4 IMPORTS 62
4.1 Africa: Scent Sprays, Toilet Sprays, and Their Mounts and Heads Imports in 2009 62
4.1.1 Executive Summary 62
4.1.2 Algeria 64
4.1.3 Botswana 64
4.1.4 Cameroon 64
4.1.5 Cote dIvoire 65
4.1.6 Egypt 65
4.1.7 Ghana 65
4.1.8 Mauritius 66
4.1.9 Morocco 66
4.1.10 Namibia 66
4.1.11 Senegal 67
4.1.12 South Africa 67
4.2 Asia: Scent Sprays, Toilet Sprays, and Their Mounts and Heads Imports in 2009 68
4.2.1 Executive Summary 68
4.2.2 China 70
4.2.3 Hong Kong 71
4.2.4 India 71
4.2.5 Indonesia 72
4.2.6 Japan 72
4.2.7 Malaysia 73
4.2.8 Philippines 73
4.2.9 Singapore 74
4.2.10 South Korea 74
4.2.11 Taiwan 75
4.2.12 Thailand 76
4.3 Europe: Scent Sprays, Toilet Sprays, and Their Mounts and Heads Imports in 2009 76
4.3.1 Executive Summary 76
4.3.2 Austria 80
4.3.3 Belarus 81
4.3.4 Belgium 81
4.3.5 Bulgaria 82
4.3.6 Croatia 82
4.3.7 Czech Republic 83
4.3.8 Denmark 83
4.3.9 Finland 84
4.3.10 France 84
4.3.11 Germany 85
4.3.12 Greece 85
4.3.13 Hungary 86
4.3.14 Ireland 86
4.3.15 Italy 87
4.3.16 Kazakhstan 87
4.3.17 Latvia 88
4.3.18 Lithuania 88
4.3.19 Luxembourg 88
4.3.20 Moldova 89
4.3.21 Norway 89
4.3.22 Poland 90
4.3.23 Portugal 90
4.3.24 Romania 91
4.3.25 Russia 91
4.3.26 Slovakia 92
4.3.27 Slovenia 92
4.3.28 Spain 93
4.3.29 Sweden 93
4.3.30 Switzerland 94
4.3.31 the Netherlands 94
4.3.32 the United Kingdom 95
4.3.33 Ukraine 96
4.4 Latin America: Scent Sprays, Toilet Sprays, and Their Mounts and Heads Imports in 2009 96
4.4.1 Executive Summary 96
4.4.2 Argentina 99
4.4.3 Bolivia 99
4.4.4 Brazil 99
4.4.5 Chile 100
4.4.6 Colombia 100
4.4.7 Costa Rica 101
4.4.8 Ecuador 101
4.4.9 Guatemala 102
4.4.10 Mexico 102
4.4.11 Peru 103
4.4.12 Uruguay 103
4.4.13 Venezuela 104
4.5 North America & the Caribbean: Scent Sprays, Toilet Sprays, and Their Mounts and Heads Imports in 2009 104
4.5.1 Executive Summary 104
4.5.2 Canada 106
4.5.3 the United States 107
4.5.4 Trinidad and Tobago 107
4.6 Oceana: Scent Sprays, Toilet Sprays, and Their Mounts and Heads Imports in 2009 108
4.6.1 Executive Summary 108
4.6.2 Australia 110
4.6.3 New Zealand 110
4.7 the Middle East: Scent Sprays, Toilet Sprays, and Their Mounts and Heads Imports in 2009 111
4.7.1 Executive Summary 111
4.7.2 Iran 113
4.7.3 Israel 113
4.7.4 Jordan 113
4.7.5 Kyrgyzstan 114
4.7.6 Oman 114
4.7.7 Pakistan 114
4.7.8 Saudi Arabia 115
4.7.9 Syrian Arab Republic 115
4.7.10 Turkey 116
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 117
5.1 Disclaimers & Safe Harbor 117
5.2 ICON Group Ltd. User Agreement Provisions 118