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The 2009-2014 World Outlook for Carts and Wagons for Consumer Riding Lawn, Garden, and Snow Equipment - Product Image

The 2009-2014 World Outlook for Carts and Wagons for Consumer Riding Lawn, Garden, and Snow Equipment

  • ID: 671029
  • September 2008
  • Region: Global
  • 194 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 15
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 15
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA & THE MIDDLE EAST 18
3.1 Executive Summary 18
3.2 Afghanistan 19
3.3 Algeria 20
3.4 Angola 21
3.5 Armenia 22
3.6 Azerbaijan 23
3.7 Bahrain 24
3.8 Benin 24
3.9 Botswana 25
3.10 Burkina Faso 26
3.11 Burundi 26
3.12 Cameroon 27
3.13 Cape Verde 28
3.14 Central African Republic 28
3.15 Chad 29
3.16 Comoros 30
3.17 Congo (formerly Zaire) 30
3.18 Cote dIvoire 31
3.19 Djibouti 32
3.20 Egypt 33
3.21 Equatorial Guinea 34
3.22 Ethiopia 34
3.23 Gabon 35
3.24 Ghana 36
3.25 Guinea 37
3.26 Guinea-Bissau 37
3.27 Iran 38
3.28 Iraq 39
3.29 Israel 40
3.30 Jordan 41
3.31 Kenya 42
3.32 Kuwait 43
3.33 Kyrgyzstan 43
3.34 Lebanon 44
3.35 Lesotho 45
3.36 Liberia 45
3.37 Libya 46
3.38 Madagascar 47
3.39 Malawi 47
3.40 Mali 48
3.41 Mauritania 49
3.42 Mauritius 49
3.43 Morocco 50
3.44 Mozambique 51
3.45 Namibia 51
3.46 Niger 52
3.47 Nigeria 53
3.48 Oman 54
3.49 Pakistan 54
3.50 Palestine 55
3.51 Qatar 56
3.52 Republic of Congo 56
3.53 Reunion 57
3.54 Rwanda 58
3.55 Sao Tome E Principe 58
3.56 Saudi Arabia 59
3.57 Senegal 60
3.58 Sierra Leone 60
3.59 Somalia 61
3.60 South Africa 62
3.61 Sudan 63
3.62 Swaziland 63
3.63 Syrian Arab Republic 64
3.64 Tajikistan 65
3.65 Tanzania 65
3.66 The Gambia 66
3.67 The United Arab Emirates 67
3.68 Togo 67
3.69 Tunisia 68
3.70 Turkey 69
3.71 Turkmenistan 70
3.72 Uganda 70
3.73 Uzbekistan 71
3.74 Western Sahara 72
3.75 Yemen 73
3.76 Zambia 73
3.77 Zimbabwe 74
4 ASIA 76
4.1 Executive Summary 76
4.2 Bangladesh 77
4.3 Bhutan 78
4.4 Brunei 79
4.5 Burma 79
4.6 Cambodia 80
4.7 China 81
4.8 Hong Kong 82
4.9 India 82
4.10 Indonesia 83
4.11 Japan 84
4.12 Laos 85
4.13 Macau 86
4.14 Malaysia 87
4.15 Maldives 88
4.16 Mongolia 88
4.17 Nepal 89
4.18 North Korea 90
4.19 Papua New Guinea 91
4.20 Philippines 91
4.21 Seychelles 92
4.22 Singapore 93
4.23 South Korea 93
4.24 Sri Lanka 94
4.25 Taiwan 95
4.26 Thailand 96
4.27 Vietnam 97
5 EUROPE 98
5.1 Executive Summary 98
5.2 Albania 99
5.3 Andorra 100
5.4 Austria 101
5.5 Belarus 102
5.6 Belgium 103
5.7 Bosnia and Herzegovina 104
5.8 Bulgaria 104
5.9 Croatia 105
5.10 Cyprus 106
5.11 Czech Republic 106
5.12 Denmark 107
5.13 Estonia 108
5.14 Finland 109
5.15 France 110
5.16 Georgia 111
5.17 Germany 111
5.18 Greece 112
5.19 Hungary 113
5.20 Iceland 114
5.21 Ireland 115
5.22 Italy 115
5.23 Kazakhstan 116
5.24 Latvia 117
5.25 Liechtenstein 118
5.26 Lithuania 119
5.27 Luxembourg 119
5.28 Malta 120
5.29 Moldova 121
5.30 Monaco 121
5.31 Norway 122
5.32 Poland 123
5.33 Portugal 124
5.34 Romania 125
5.35 Russia 126
5.36 San Marino 127
5.37 Slovakia 127
5.38 Slovenia 128
5.39 Spain 129
5.40 Sweden 130
5.41 Switzerland 131
5.42 The Netherlands 132
5.43 The United Kingdom 133
5.44 Ukraine 134
6 LATIN AMERICA 135
6.1 Executive Summary 135
6.2 Argentina 136
6.3 Belize 137
6.4 Bolivia 138
6.5 Brazil 138
6.6 Chile 139
6.7 Colombia 140
6.8 Costa Rica 141
6.9 Ecuador 142
6.10 El Salvador 143
6.11 French Guiana 143
6.12 Guatemala 144
6.13 Guyana 145
6.14 Honduras 145
6.15 Mexico 146
6.16 Nicaragua 147
6.17 Panama 148
6.18 Paraguay 149
6.19 Peru 150
6.20 Suriname 151
6.21 The Falkland Islands 151
6.22 Uruguay 152
6.23 Venezuela 153
7 NORTH AMERICA & THE CARIBBEAN 154
7.1 Executive Summary 154
7.2 Antigua and Barbuda 155
7.3 Aruba 156
7.4 Barbados 157
7.5 Bermuda 157
7.6 Canada 158
7.7 Cuba 159
7.8 Dominica 160
7.9 Dominican Republic 160
7.10 Greenland 161
7.11 Grenada 162
7.12 Guadeloupe 163
7.13 Haiti 164
7.14 Jamaica 164
7.15 Martinique 165
7.16 Puerto Rico 166
7.17 St. Kitts and Nevis 167
7.18 St. Lucia 167
7.19 St. Vincent and the Grenadines 168
7.20 The Bahamas 169
7.21 The British Virgin Islands 169
7.22 The Cayman Islands 170
7.23 The Netherlands Antilles 171
7.24 The U.S. Virgin Islands 171
7.25 The United States 172
7.26 Trinidad and Tobago 173
8 OCEANA 175
8.1 Executive Summary 175
8.2 American Samoa 176
8.3 Australia 177
8.4 Christmas Island 178
8.5 Cook Islands 178
8.6 Fiji 179
8.7 French Polynesia 180
8.8 Guam 180
8.9 Kiribati 181
8.10 Marshall Islands 182
8.11 Micronesia Federation 182
8.12 Nauru 183
8.13 New Caledonia 184
8.14 New Zealand 184
8.15 Niue 185
8.16 Norfolk Island 186
8.17 Palau 186
8.18 Solomon Islands 187
8.19 The Northern Mariana Island 188
8.20 Tokelau 188
8.21 Tonga 189
8.22 Tuvalu 190
8.23 Vanuatu 190
8.24 Wallis and Futuna 191
8.25 Western Samoa 192
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 193
9.1 Disclaimers & Safe Harbor 193
9.2 ICON Group International, Inc. User Agreement Provisions 194

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