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The 2009-2014 World Outlook for Commercial Screen Printing - Product Image

The 2009-2014 World Outlook for Commercial Screen Printing

  • ID: 671430
  • September 2008
  • Region: Global
  • 191 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 17
1.3.3 Step 3. Filling in Missing Values 17
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 18
1.3.5 Step 5. Fixed-Parameter Linear Estimation 18
1.3.6 Step 6. Aggregation and Benchmarking 19
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 19
2 SUMMARY OF FINDINGS 20
2.1 The Worldwide Market Potential 20
3 AFRICA 22
3.1 Executive Summary 22
3.2 Algeria 23
3.3 Angola 24
3.4 Benin 25
3.5 Botswana 25
3.6 Burkina Faso 26
3.7 Burundi 27
3.8 Cameroon 27
3.9 Cape Verde 28
3.10 Central African Republic 29
3.11 Chad 29
3.12 Comoros 30
3.13 Congo (formerly Zaire) 31
3.14 Cote dIvoire 32
3.15 Djibouti 32
3.16 Egypt 33
3.17 Equatorial Guinea 34
3.18 Ethiopia 34
3.19 Gabon 35
3.20 Ghana 36
3.21 Guinea 36
3.22 Guinea-Bissau 37
3.23 Kenya 38
3.24 Lesotho 39
3.25 Liberia 39
3.26 Libya 40
3.27 Madagascar 41
3.28 Malawi 41
3.29 Mali 42
3.30 Mauritania 43
3.31 Mauritius 43
3.32 Morocco 44
3.33 Mozambique 45
3.34 Namibia 45
3.35 Niger 46
3.36 Nigeria 47
3.37 Republic of Congo 48
3.38 Reunion 48
3.39 Rwanda 49
3.40 Sao Tome E Principe 50
3.41 Senegal 50
3.42 Sierra Leone 51
3.43 Somalia 52
3.44 South Africa 52
3.45 Sudan 53
3.46 Swaziland 54
3.47 Tanzania 54
3.48 The Gambia 55
3.49 Togo 56
3.50 Tunisia 56
3.51 Uganda 57
3.52 Western Sahara 58
3.53 Zambia 58
3.54 Zimbabwe 59
4 ASIA & OCEANA 61
4.1 Executive Summary 61
4.2 American Samoa 62
4.3 Australia 63
4.4 Bangladesh 64
4.5 Bhutan 65
4.6 Brunei 65
4.7 Burma 66
4.8 Cambodia 67
4.9 China 67
4.10 Christmas Island 68
4.11 Cook Islands 69
4.12 Fiji 69
4.13 French Polynesia 70
4.14 Guam 71
4.15 Hong Kong 71
4.16 India 72
4.17 Indonesia 73
4.18 Japan 74
4.19 Kiribati 75
4.20 Laos 75
4.21 Macau 76
4.22 Malaysia 77
4.23 Maldives 78
4.24 Marshall Islands 78
4.25 Micronesia Federation 79
4.26 Mongolia 79
4.27 Nauru 80
4.28 Nepal 81
4.29 New Caledonia 81
4.30 New Zealand 82
4.31 Niue 83
4.32 Norfolk Island 84
4.33 North Korea 84
4.34 Palau 85
4.35 Papua New Guinea 86
4.36 Philippines 86
4.37 Seychelles 87
4.38 Singapore 88
4.39 Solomon Islands 88
4.40 South Korea 89
4.41 Sri Lanka 90
4.42 Taiwan 90
4.43 Thailand 91
4.44 The Northern Mariana Island 92
4.45 Tokelau 93
4.46 Tonga 93
4.47 Tuvalu 94
4.48 Vanuatu 94
4.49 Vietnam 95
4.50 Wallis and Futuna 95
4.51 Western Samoa 96
5 EUROPE 97
5.1 Executive Summary 97
5.2 Albania 98
5.3 Andorra 99
5.4 Austria 99
5.5 Belarus 100
5.6 Belgium 101
5.7 Bosnia and Herzegovina 102
5.8 Bulgaria 103
5.9 Croatia 104
5.10 Cyprus 104
5.11 Czech Republic 105
5.12 Denmark 106
5.13 Estonia 107
5.14 Finland 107
5.15 France 108
5.16 Georgia 109
5.17 Germany 110
5.18 Greece 111
5.19 Hungary 111
5.20 Iceland 112
5.21 Ireland 113
5.22 Italy 113
5.23 Kazakhstan 114
5.24 Latvia 115
5.25 Liechtenstein 116
5.26 Lithuania 117
5.27 Luxembourg 117
5.28 Malta 118
5.29 Moldova 119
5.30 Monaco 119
5.31 Norway 120
5.32 Poland 121
5.33 Portugal 122
5.34 Romania 122
5.35 Russia 123
5.36 San Marino 124
5.37 Slovakia 125
5.38 Slovenia 125
5.39 Spain 126
5.40 Sweden 127
5.41 Switzerland 128
5.42 The Netherlands 129
5.43 The United Kingdom 130
5.44 Ukraine 131
6 LATIN AMERICA 133
6.1 Executive Summary 133
6.2 Argentina 134
6.3 Belize 135
6.4 Bolivia 136
6.5 Brazil 136
6.6 Chile 137
6.7 Colombia 138
6.8 Costa Rica 139
6.9 Ecuador 140
6.10 El Salvador 141
6.11 French Guiana 141
6.12 Guatemala 142
6.13 Guyana 143
6.14 Honduras 143
6.15 Mexico 144
6.16 Nicaragua 145
6.17 Panama 146
6.18 Paraguay 147
6.19 Peru 148
6.20 Suriname 149
6.21 The Falkland Islands 149
6.22 Uruguay 150
6.23 Venezuela 151
7 NORTH AMERICA & THE CARIBBEAN 152
7.1 Executive Summary 152
7.2 Antigua and Barbuda 153
7.3 Aruba 154
7.4 Barbados 154
7.5 Bermuda 155
7.6 Canada 156
7.7 Cuba 157
7.8 Dominica 158
7.9 Dominican Republic 158
7.10 Greenland 159
7.11 Grenada 160
7.12 Guadeloupe 161
7.13 Haiti 161
7.14 Jamaica 162
7.15 Martinique 163
7.16 Puerto Rico 163
7.17 St. Kitts and Nevis 164
7.18 St. Lucia 165
7.19 St. Vincent and the Grenadines 165
7.20 The Bahamas 166
7.21 The British Virgin Islands 167
7.22 The Cayman Islands 167
7.23 The Netherlands Antilles 168
7.24 The U.S. Virgin Islands 169
7.25 The United States 169
7.26 Trinidad and Tobago 170
8 THE MIDDLE EAST 171
8.1 Executive Summary 171
8.2 Afghanistan 172
8.3 Armenia 173
8.4 Azerbaijan 174
8.5 Bahrain 174
8.6 Iran 175
8.7 Iraq 176
8.8 Israel 177
8.9 Jordan 177
8.10 Kuwait 178
8.11 Kyrgyzstan 179
8.12 Lebanon 179
8.13 Oman 180
8.14 Pakistan 181
8.15 Palestine 182
8.16 Qatar 182
8.17 Saudi Arabia 183
8.18 Syrian Arab Republic 184
8.19 Tajikistan 185
8.20 The United Arab Emirates 185
8.21 Turkey 186
8.22 Turkmenistan 187
8.23 Uzbekistan 187
8.24 Yemen 188
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 190
9.1 Disclaimers & Safe Harbor 190
9.2 ICON Group International, Inc. User Agreement Provisions 191

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