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The 2009-2014 World Outlook for Furniture - Product Image

The 2009-2014 World Outlook for Furniture

  • Published: September 2008
  • Region: Global
  • 187 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for furniture is not READ MORE >

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 14
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA 18
3.1 Executive Summary 18
3.2 Algeria 19
3.3 Angola 20
3.4 Benin 21
3.5 Botswana 21
3.6 Burkina Faso 22
3.7 Burundi 23
3.8 Cameroon 23
3.9 Cape Verde 24
3.10 Central African Republic 25
3.11 Chad 25
3.12 Comoros 26
3.13 Congo (formerly Zaire) 27
3.14 Cote dIvoire 28
3.15 Djibouti 28
3.16 Egypt 29
3.17 Equatorial Guinea 30
3.18 Ethiopia 30
3.19 Gabon 31
3.20 Ghana 32
3.21 Guinea 32
3.22 Guinea-Bissau 33
3.23 Kenya 34
3.24 Lesotho 35
3.25 Liberia 35
3.26 Libya 36
3.27 Madagascar 37
3.28 Malawi 37
3.29 Mali 38
3.30 Mauritania 39
3.31 Mauritius 39
3.32 Morocco 40
3.33 Mozambique 41
3.34 Namibia 41
3.35 Niger 42
3.36 Nigeria 43
3.37 Republic of Congo 44
3.38 Reunion 44
3.39 Rwanda 45
3.40 Sao Tome E Principe 46
3.41 Senegal 46
3.42 Sierra Leone 47
3.43 Somalia 48
3.44 South Africa 48
3.45 Sudan 49
3.46 Swaziland 50
3.47 Tanzania 50
3.48 The Gambia 51
3.49 Togo 52
3.50 Tunisia 52
3.51 Uganda 53
3.52 Western Sahara 54
3.53 Zambia 54
3.54 Zimbabwe 55
4 ASIA 57
4.1 Executive Summary 57
4.2 Bangladesh 58
4.3 Bhutan 59
4.4 Brunei 60
4.5 Burma 60
4.6 Cambodia 61
4.7 China 62
4.8 Hong Kong 63
4.9 India 63
4.10 Indonesia 64
4.11 Japan 65
4.12 Laos 66
4.13 Macau 67
4.14 Malaysia 68
4.15 Maldives 69
4.16 Mongolia 69
4.17 Nepal 70
4.18 North Korea 71
4.19 Papua New Guinea 72
4.20 Philippines 72
4.21 Seychelles 73
4.22 Singapore 74
4.23 South Korea 74
4.24 Sri Lanka 75
4.25 Taiwan 76
4.26 Thailand 77
4.27 Vietnam 77
5 EUROPE 79
5.1 Executive Summary 79
5.2 Albania 80
5.3 Andorra 81
5.4 Austria 81
5.5 Belarus 82
5.6 Belgium 83
5.7 Bosnia and Herzegovina 84
5.8 Bulgaria 85
5.9 Croatia 86
5.10 Cyprus 86
5.11 Czech Republic 87
5.12 Denmark 88
5.13 Estonia 89
5.14 Finland 89
5.15 France 90
5.16 Georgia 91
5.17 Germany 92
5.18 Greece 93
5.19 Hungary 93
5.20 Iceland 94
5.21 Ireland 95
5.22 Italy 95
5.23 Kazakhstan 96
5.24 Latvia 97
5.25 Liechtenstein 98
5.26 Lithuania 99
5.27 Luxembourg 99
5.28 Malta 100
5.29 Moldova 101
5.30 Monaco 101
5.31 Norway 102
5.32 Poland 103
5.33 Portugal 104
5.34 Romania 104
5.35 Russia 105
5.36 San Marino 106
5.37 Slovakia 107
5.38 Slovenia 107
5.39 Spain 108
5.40 Sweden 109
5.41 Switzerland 110
5.42 The Netherlands 111
5.43 The United Kingdom 112
5.44 Ukraine 113
6 OCEANA 115
6.1 Executive Summary 115
6.2 American Samoa 116
6.3 Australia 117
6.4 Christmas Island 118
6.5 Cook Islands 118
6.6 Fiji 119
6.7 French Polynesia 119
6.8 Guam 120
6.9 Kiribati 121
6.10 Marshall Islands 121
6.11 Micronesia Federation 122
6.12 Nauru 122
6.13 New Caledonia 123
6.14 New Zealand 123
6.15 Niue 124
6.16 Norfolk Island 125
6.17 Palau 125
6.18 Solomon Islands 126
6.19 The Northern Mariana Island 126
6.20 Tokelau 127
6.21 Tonga 127
6.22 Tuvalu 128
6.23 Vanuatu 128
6.24 Wallis and Futuna 129
6.25 Western Samoa 129
7 THE AMERICAS 130
7.1 Executive Summary 130
7.2 Antigua and Barbuda 131
7.3 Argentina 132
7.4 Aruba 133
7.5 Barbados 133
7.6 Belize 134
7.7 Bermuda 135
7.8 Bolivia 135
7.9 Brazil 136
7.10 Canada 137
7.11 Chile 138
7.12 Colombia 139
7.13 Costa Rica 140
7.14 Cuba 141
7.15 Dominica 142
7.16 Dominican Republic 142
7.17 Ecuador 143
7.18 El Salvador 144
7.19 French Guiana 144
7.20 Greenland 145
7.21 Grenada 146
7.22 Guadeloupe 146
7.23 Guatemala 147
7.24 Guyana 148
7.25 Haiti 148
7.26 Honduras 149
7.27 Jamaica 150
7.28 Martinique 150
7.29 Mexico 151
7.30 Nicaragua 152
7.31 Panama 153
7.32 Paraguay 154
7.33 Peru 155
7.34 Puerto Rico 156
7.35 St. Kitts and Nevis 157
7.36 St. Lucia 157
7.37 St. Vincent and the Grenadines 158
7.38 Suriname 159
7.39 The Bahamas 159
7.40 The British Virgin Islands 160
7.41 The Cayman Islands 161
7.42 The Falkland Islands 161
7.43 The Netherlands Antilles 162
7.44 The U.S. Virgin Islands 163
7.45 The United States 163
7.46 Trinidad and Tobago 164
7.47 Uruguay 165
7.48 Venezuela 165
8 THE MIDDLE EAST 167
8.1 Executive Summary 167
8.2 Afghanistan 168
8.3 Armenia 169
8.4 Azerbaijan 170
8.5 Bahrain 170
8.6 Iran 171
8.7 Iraq 172
8.8 Israel 173
8.9 Jordan 173
8.10 Kuwait 174
8.11 Kyrgyzstan 175
8.12 Lebanon 175
8.13 Oman 176
8.14 Pakistan 177
8.15 Palestine 178
8.16 Qatar 178
8.17 Saudi Arabia 179
8.18 Syrian Arab Republic 180
8.19 Tajikistan 181
8.20 The United Arab Emirates 181
8.21 Turkey 182
8.22 Turkmenistan 183
8.23 Uzbekistan 183
8.24 Yemen 184
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 186
9.1 Disclaimers & Safe Harbor 186
9.2 ICON Group International, Inc. User Agreement Provisions 187

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