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The 2009-2014 World Outlook for Gymnasium and Exercise Equipment - Product Image

The 2009-2014 World Outlook for Gymnasium and Exercise Equipment

  • ID: 673450
  • September 2008
  • Region: Global
  • 189 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 14
1.3.3 Step 3. Filling in Missing Values 14
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 15
1.3.6 Step 6. Aggregation and Benchmarking 15
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 15
2 SUMMARY OF FINDINGS 17
2.1 The Worldwide Market Potential 17
3 AFRICA 19
3.1 Executive Summary 19
3.2 Algeria 20
3.3 Angola 21
3.4 Benin 22
3.5 Botswana 22
3.6 Burkina Faso 23
3.7 Burundi 24
3.8 Cameroon 24
3.9 Cape Verde 25
3.10 Central African Republic 26
3.11 Chad 26
3.12 Comoros 27
3.13 Congo (formerly Zaire) 28
3.14 Cote dIvoire 29
3.15 Djibouti 29
3.16 Egypt 30
3.17 Equatorial Guinea 31
3.18 Ethiopia 31
3.19 Gabon 32
3.20 Ghana 33
3.21 Guinea 33
3.22 Guinea-Bissau 34
3.23 Kenya 35
3.24 Lesotho 36
3.25 Liberia 36
3.26 Libya 37
3.27 Madagascar 38
3.28 Malawi 38
3.29 Mali 39
3.30 Mauritania 40
3.31 Mauritius 40
3.32 Morocco 41
3.33 Mozambique 42
3.34 Namibia 42
3.35 Niger 43
3.36 Nigeria 44
3.37 Republic of Congo 45
3.38 Reunion 45
3.39 Rwanda 46
3.40 Sao Tome E Principe 47
3.41 Senegal 47
3.42 Sierra Leone 48
3.43 Somalia 49
3.44 South Africa 49
3.45 Sudan 50
3.46 Swaziland 51
3.47 Tanzania 51
3.48 The Gambia 52
3.49 Togo 53
3.50 Tunisia 53
3.51 Uganda 54
3.52 Western Sahara 55
3.53 Zambia 55
3.54 Zimbabwe 56
4 ASIA 58
4.1 Executive Summary 58
4.2 Bangladesh 59
4.3 Bhutan 60
4.4 Brunei 61
4.5 Burma 61
4.6 Cambodia 62
4.7 China 63
4.8 Hong Kong 64
4.9 India 64
4.10 Indonesia 65
4.11 Japan 66
4.12 Laos 67
4.13 Macau 68
4.14 Malaysia 69
4.15 Maldives 70
4.16 Mongolia 70
4.17 Nepal 71
4.18 North Korea 72
4.19 Papua New Guinea 73
4.20 Philippines 73
4.21 Seychelles 74
4.22 Singapore 75
4.23 South Korea 75
4.24 Sri Lanka 76
4.25 Taiwan 77
4.26 Thailand 78
4.27 Vietnam 78
5 EUROPE 80
5.1 Executive Summary 80
5.2 Albania 81
5.3 Andorra 82
5.4 Austria 82
5.5 Belarus 83
5.6 Belgium 84
5.7 Bosnia and Herzegovina 85
5.8 Bulgaria 86
5.9 Croatia 87
5.10 Cyprus 87
5.11 Czech Republic 88
5.12 Denmark 89
5.13 Estonia 90
5.14 Finland 90
5.15 France 91
5.16 Georgia 92
5.17 Germany 93
5.18 Greece 94
5.19 Hungary 94
5.20 Iceland 95
5.21 Ireland 96
5.22 Italy 96
5.23 Kazakhstan 97
5.24 Latvia 98
5.25 Liechtenstein 99
5.26 Lithuania 100
5.27 Luxembourg 100
5.28 Malta 101
5.29 Moldova 102
5.30 Monaco 102
5.31 Norway 103
5.32 Poland 104
5.33 Portugal 105
5.34 Romania 105
5.35 Russia 106
5.36 San Marino 107
5.37 Slovakia 108
5.38 Slovenia 108
5.39 Spain 109
5.40 Sweden 110
5.41 Switzerland 111
5.42 The Netherlands 112
5.43 The United Kingdom 113
5.44 Ukraine 114
6 LATIN AMERICA 116
6.1 Executive Summary 116
6.2 Argentina 117
6.3 Belize 118
6.4 Bolivia 119
6.5 Brazil 119
6.6 Chile 120
6.7 Colombia 121
6.8 Costa Rica 122
6.9 Ecuador 123
6.10 El Salvador 124
6.11 French Guiana 124
6.12 Guatemala 125
6.13 Guyana 126
6.14 Honduras 126
6.15 Mexico 127
6.16 Nicaragua 128
6.17 Panama 129
6.18 Paraguay 130
6.19 Peru 131
6.20 Suriname 132
6.21 The Falkland Islands 132
6.22 Uruguay 133
6.23 Venezuela 134
7 NORTH AMERICA & THE CARIBBEAN 135
7.1 Executive Summary 135
7.2 Antigua and Barbuda 136
7.3 Aruba 137
7.4 Barbados 138
7.5 Bermuda 138
7.6 Canada 139
7.7 Cuba 140
7.8 Dominica 141
7.9 Dominican Republic 141
7.10 Greenland 142
7.11 Grenada 143
7.12 Guadeloupe 144
7.13 Haiti 144
7.14 Jamaica 145
7.15 Martinique 146
7.16 Puerto Rico 146
7.17 St. Kitts and Nevis 147
7.18 St. Lucia 148
7.19 St. Vincent and the Grenadines 148
7.20 The Bahamas 149
7.21 The British Virgin Islands 150
7.22 The Cayman Islands 150
7.23 The Netherlands Antilles 151
7.24 The U.S. Virgin Islands 152
7.25 The United States 152
7.26 Trinidad and Tobago 153
8 OCEANA 154
8.1 Executive Summary 154
8.2 American Samoa 155
8.3 Australia 156
8.4 Christmas Island 157
8.5 Cook Islands 157
8.6 Fiji 158
8.7 French Polynesia 158
8.8 Guam 159
8.9 Kiribati 160
8.10 Marshall Islands 160
8.11 Micronesia Federation 161
8.12 Nauru 161
8.13 New Caledonia 162
8.14 New Zealand 162
8.15 Niue 163
8.16 Norfolk Island 164
8.17 Palau 164
8.18 Solomon Islands 165
8.19 The Northern Mariana Island 165
8.20 Tokelau 166
8.21 Tonga 166
8.22 Tuvalu 167
8.23 Vanuatu 167
8.24 Wallis and Futuna 168
8.25 Western Samoa 168
9 THE MIDDLE EAST 169
9.1 Executive Summary 169
9.2 Afghanistan 170
9.3 Armenia 171
9.4 Azerbaijan 172
9.5 Bahrain 172
9.6 Iran 173
9.7 Iraq 174
9.8 Israel 175
9.9 Jordan 175
9.10 Kuwait 176
9.11 Kyrgyzstan 177
9.12 Lebanon 177
9.13 Oman 178
9.14 Pakistan 179
9.15 Palestine 180
9.16 Qatar 180
9.17 Saudi Arabia 181
9.18 Syrian Arab Republic 182
9.19 Tajikistan 183
9.20 The United Arab Emirates 183
9.21 Turkey 184
9.22 Turkmenistan 185
9.23 Uzbekistan 185
9.24 Yemen 186
10 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 188
10.1 Disclaimers & Safe Harbor 188
10.2 ICON Group International, Inc. User Agreement Provisions 189

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