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The 2009-2014 World Outlook for Household Cleaning Products - Product Image

The 2009-2014 World Outlook for Household Cleaning Products

  • ID: 673804
  • September 2008
  • Region: Global
  • 185 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 14
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA, EUROPE & THE MIDDLE EAST 18
3.1 Executive Summary 18
3.2 Afghanistan 19
3.3 Albania 20
3.4 Algeria 20
3.5 Andorra 21
3.6 Angola 22
3.7 Armenia 22
3.8 Austria 23
3.9 Azerbaijan 24
3.10 Bahrain 25
3.11 Belarus 25
3.12 Belgium 26
3.13 Benin 27
3.14 Bosnia and Herzegovina 28
3.15 Botswana 28
3.16 Bulgaria 29
3.17 Burkina Faso 30
3.18 Burundi 31
3.19 Cameroon 31
3.20 Cape Verde 32
3.21 Central African Republic 33
3.22 Chad 33
3.23 Comoros 34
3.24 Congo (formerly Zaire) 35
3.25 Cote dIvoire 36
3.26 Croatia 36
3.27 Cyprus 37
3.28 Czech Republic 38
3.29 Denmark 38
3.30 Djibouti 39
3.31 Egypt 40
3.32 Equatorial Guinea 41
3.33 Estonia 41
3.34 Ethiopia 42
3.35 Finland 43
3.36 France 44
3.37 Gabon 45
3.38 Georgia 45
3.39 Germany 46
3.40 Ghana 47
3.41 Greece 47
3.42 Guinea 48
3.43 Guinea-Bissau 49
3.44 Hungary 49
3.45 Iceland 50
3.46 Iran 51
3.47 Iraq 52
3.48 Ireland 53
3.49 Israel 53
3.50 Italy 54
3.51 Jordan 55
3.52 Kazakhstan 56
3.53 Kenya 57
3.54 Kuwait 58
3.55 Kyrgyzstan 59
3.56 Latvia 59
3.57 Lebanon 60
3.58 Lesotho 61
3.59 Liberia 61
3.60 Libya 62
3.61 Liechtenstein 63
3.62 Lithuania 63
3.63 Luxembourg 64
3.64 Madagascar 65
3.65 Malawi 65
3.66 Mali 66
3.67 Malta 67
3.68 Mauritania 67
3.69 Mauritius 68
3.70 Moldova 69
3.71 Monaco 69
3.72 Morocco 70
3.73 Mozambique 71
3.74 Namibia 71
3.75 Niger 72
3.76 Nigeria 73
3.77 Norway 74
3.78 Oman 74
3.79 Pakistan 75
3.80 Palestine 76
3.81 Poland 76
3.82 Portugal 77
3.83 Qatar 78
3.84 Republic of Congo 78
3.85 Reunion 79
3.86 Romania 80
3.87 Russia 81
3.88 Rwanda 82
3.89 San Marino 82
3.90 Sao Tome E Principe 83
3.91 Saudi Arabia 84
3.92 Senegal 85
3.93 Sierra Leone 85
3.94 Slovakia 86
3.95 Slovenia 87
3.96 Somalia 87
3.97 South Africa 88
3.98 Spain 89
3.99 Sudan 90
3.100 Swaziland 90
3.101 Sweden 91
3.102 Switzerland 92
3.103 Syrian Arab Republic 93
3.104 Tajikistan 94
3.105 Tanzania 95
3.106 The Gambia 95
3.107 The Netherlands 96
3.108 The United Arab Emirates 97
3.109 The United Kingdom 97
3.110 Togo 98
3.111 Tunisia 99
3.112 Turkey 100
3.113 Turkmenistan 101
3.114 Uganda 101
3.115 Ukraine 102
3.116 Uzbekistan 103
3.117 Western Sahara 104
3.118 Yemen 105
3.119 Zambia 105
3.120 Zimbabwe 106
4 ASIA 108
4.1 Executive Summary 108
4.2 Bangladesh 109
4.3 Bhutan 110
4.4 Brunei 111
4.5 Burma 111
4.6 Cambodia 112
4.7 China 113
4.8 Hong Kong 114
4.9 India 114
4.10 Indonesia 115
4.11 Japan 116
4.12 Laos 117
4.13 Macau 118
4.14 Malaysia 119
4.15 Maldives 120
4.16 Mongolia 120
4.17 Nepal 121
4.18 North Korea 122
4.19 Papua New Guinea 123
4.20 Philippines 123
4.21 Seychelles 124
4.22 Singapore 125
4.23 South Korea 125
4.24 Sri Lanka 126
4.25 Taiwan 127
4.26 Thailand 128
4.27 Vietnam 128
5 LATIN AMERICA 130
5.1 Executive Summary 130
5.2 Argentina 131
5.3 Belize 132
5.4 Bolivia 133
5.5 Brazil 133
5.6 Chile 134
5.7 Colombia 135
5.8 Costa Rica 136
5.9 Ecuador 137
5.10 El Salvador 138
5.11 French Guiana 138
5.12 Guatemala 139
5.13 Guyana 140
5.14 Honduras 140
5.15 Mexico 141
5.16 Nicaragua 142
5.17 Panama 143
5.18 Paraguay 144
5.19 Peru 145
5.20 Suriname 146
5.21 The Falkland Islands 146
5.22 Uruguay 147
5.23 Venezuela 148
6 NORTH AMERICA & THE CARIBBEAN 149
6.1 Executive Summary 149
6.2 Antigua and Barbuda 150
6.3 Aruba 151
6.4 Barbados 151
6.5 Bermuda 152
6.6 Canada 153
6.7 Cuba 154
6.8 Dominica 155
6.9 Dominican Republic 155
6.10 Greenland 156
6.11 Grenada 157
6.12 Guadeloupe 158
6.13 Haiti 158
6.14 Jamaica 159
6.15 Martinique 160
6.16 Puerto Rico 160
6.17 St. Kitts and Nevis 161
6.18 St. Lucia 162
6.19 St. Vincent and the Grenadines 162
6.20 The Bahamas 163
6.21 The British Virgin Islands 164
6.22 The Cayman Islands 164
6.23 The Netherlands Antilles 165
6.24 The U.S. Virgin Islands 166
6.25 The United States 166
6.26 Trinidad and Tobago 167
7 OCEANA 168
7.1 Executive Summary 168
7.2 American Samoa 169
7.3 Australia 170
7.4 Christmas Island 171
7.5 Cook Islands 171
7.6 Fiji 172
7.7 French Polynesia 172
7.8 Guam 173
7.9 Kiribati 174
7.10 Marshall Islands 174
7.11 Micronesia Federation 175
7.12 Nauru 175
7.13 New Caledonia 176
7.14 New Zealand 176
7.15 Niue 177
7.16 Norfolk Island 178
7.17 Palau 178
7.18 Solomon Islands 179
7.19 The Northern Mariana Island 179
7.20 Tokelau 180
7.21 Tonga 180
7.22 Tuvalu 181
7.23 Vanuatu 181
7.24 Wallis and Futuna 182
7.25 Western Samoa 182
8 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 184
8.1 Disclaimers & Safe Harbor 184
8.2 ICON Group International, Inc. User Agreement Provisions 185

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