• +353-1-415-1241(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
The 2009-2014 World Outlook for Periodicals - Product Image

The 2009-2014 World Outlook for Periodicals

  • Published: September 2008
  • Region: Global
  • 187 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for periodicals is not READ MORE >

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 14
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA & THE MIDDLE EAST 18
3.1 Executive Summary 18
3.2 Afghanistan 19
3.3 Algeria 20
3.4 Angola 21
3.5 Armenia 21
3.6 Azerbaijan 22
3.7 Bahrain 23
3.8 Benin 24
3.9 Botswana 24
3.10 Burkina Faso 25
3.11 Burundi 26
3.12 Cameroon 26
3.13 Cape Verde 27
3.14 Central African Republic 28
3.15 Chad 28
3.16 Comoros 29
3.17 Congo (formerly Zaire) 30
3.18 Cote dIvoire 31
3.19 Djibouti 31
3.20 Egypt 32
3.21 Equatorial Guinea 33
3.22 Ethiopia 33
3.23 Gabon 34
3.24 Ghana 35
3.25 Guinea 35
3.26 Guinea-Bissau 36
3.27 Iran 37
3.28 Iraq 38
3.29 Israel 39
3.30 Jordan 39
3.31 Kenya 40
3.32 Kuwait 41
3.33 Kyrgyzstan 41
3.34 Lebanon 42
3.35 Lesotho 43
3.36 Liberia 43
3.37 Libya 44
3.38 Madagascar 45
3.39 Malawi 45
3.40 Mali 46
3.41 Mauritania 47
3.42 Mauritius 47
3.43 Morocco 48
3.44 Mozambique 49
3.45 Namibia 49
3.46 Niger 50
3.47 Nigeria 51
3.48 Oman 52
3.49 Pakistan 52
3.50 Palestine 53
3.51 Qatar 54
3.52 Republic of Congo 54
3.53 Reunion 55
3.54 Rwanda 56
3.55 Sao Tome E Principe 56
3.56 Saudi Arabia 57
3.57 Senegal 58
3.58 Sierra Leone 58
3.59 Somalia 59
3.60 South Africa 60
3.61 Sudan 61
3.62 Swaziland 61
3.63 Syrian Arab Republic 62
3.64 Tajikistan 63
3.65 Tanzania 63
3.66 The Gambia 64
3.67 The United Arab Emirates 65
3.68 Togo 65
3.69 Tunisia 66
3.70 Turkey 67
3.71 Turkmenistan 68
3.72 Uganda 68
3.73 Uzbekistan 69
3.74 Western Sahara 70
3.75 Yemen 71
3.76 Zambia 71
3.77 Zimbabwe 72
4 ASIA 74
4.1 Executive Summary 74
4.2 Bangladesh 75
4.3 Bhutan 76
4.4 Brunei 77
4.5 Burma 77
4.6 Cambodia 78
4.7 China 79
4.8 Hong Kong 80
4.9 India 80
4.10 Indonesia 81
4.11 Japan 82
4.12 Laos 83
4.13 Macau 84
4.14 Malaysia 85
4.15 Maldives 86
4.16 Mongolia 86
4.17 Nepal 87
4.18 North Korea 88
4.19 Papua New Guinea 89
4.20 Philippines 89
4.21 Seychelles 90
4.22 Singapore 91
4.23 South Korea 91
4.24 Sri Lanka 92
4.25 Taiwan 93
4.26 Thailand 94
4.27 Vietnam 94
5 EUROPE 96
5.1 Executive Summary 96
5.2 Albania 97
5.3 Andorra 98
5.4 Austria 98
5.5 Belarus 99
5.6 Belgium 100
5.7 Bosnia and Herzegovina 101
5.8 Bulgaria 102
5.9 Croatia 103
5.10 Cyprus 103
5.11 Czech Republic 104
5.12 Denmark 105
5.13 Estonia 106
5.14 Finland 106
5.15 France 107
5.16 Georgia 108
5.17 Germany 109
5.18 Greece 110
5.19 Hungary 110
5.20 Iceland 111
5.21 Ireland 112
5.22 Italy 112
5.23 Kazakhstan 113
5.24 Latvia 114
5.25 Liechtenstein 115
5.26 Lithuania 116
5.27 Luxembourg 116
5.28 Malta 117
5.29 Moldova 118
5.30 Monaco 118
5.31 Norway 119
5.32 Poland 120
5.33 Portugal 121
5.34 Romania 121
5.35 Russia 122
5.36 San Marino 123
5.37 Slovakia 124
5.38 Slovenia 124
5.39 Spain 125
5.40 Sweden 126
5.41 Switzerland 127
5.42 The Netherlands 128
5.43 The United Kingdom 129
5.44 Ukraine 130
6 LATIN AMERICA 132
6.1 Executive Summary 132
6.2 Argentina 133
6.3 Belize 134
6.4 Bolivia 135
6.5 Brazil 135
6.6 Chile 136
6.7 Colombia 137
6.8 Costa Rica 138
6.9 Ecuador 139
6.10 El Salvador 140
6.11 French Guiana 140
6.12 Guatemala 141
6.13 Guyana 142
6.14 Honduras 142
6.15 Mexico 143
6.16 Nicaragua 144
6.17 Panama 145
6.18 Paraguay 146
6.19 Peru 147
6.20 Suriname 148
6.21 The Falkland Islands 148
6.22 Uruguay 149
6.23 Venezuela 150
7 NORTH AMERICA & THE CARIBBEAN 151
7.1 Executive Summary 151
7.2 Antigua and Barbuda 152
7.3 Aruba 153
7.4 Barbados 153
7.5 Bermuda 154
7.6 Canada 155
7.7 Cuba 156
7.8 Dominica 157
7.9 Dominican Republic 157
7.10 Greenland 158
7.11 Grenada 159
7.12 Guadeloupe 160
7.13 Haiti 160
7.14 Jamaica 161
7.15 Martinique 162
7.16 Puerto Rico 162
7.17 St. Kitts and Nevis 163
7.18 St. Lucia 164
7.19 St. Vincent and the Grenadines 164
7.20 The Bahamas 165
7.21 The British Virgin Islands 166
7.22 The Cayman Islands 166
7.23 The Netherlands Antilles 167
7.24 The U.S. Virgin Islands 168
7.25 The United States 168
7.26 Trinidad and Tobago 169
8 OCEANA 170
8.1 Executive Summary 170
8.2 American Samoa 171
8.3 Australia 172
8.4 Christmas Island 173
8.5 Cook Islands 173
8.6 Fiji 174
8.7 French Polynesia 174
8.8 Guam 175
8.9 Kiribati 176
8.10 Marshall Islands 176
8.11 Micronesia Federation 177
8.12 Nauru 177
8.13 New Caledonia 178
8.14 New Zealand 178
8.15 Niue 179
8.16 Norfolk Island 180
8.17 Palau 180
8.18 Solomon Islands 181
8.19 The Northern Mariana Island 181
8.20 Tokelau 182
8.21 Tonga 182
8.22 Tuvalu 183
8.23 Vanuatu 183
8.24 Wallis and Futuna 184
8.25 Western Samoa 184
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 186
9.1 Disclaimers & Safe Harbor 186
9.2 ICON Group International, Inc. User Agreement Provisions 187

Note: Product cover images may vary from those shown

RELATED PRODUCTS