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The 2009-2014 World Outlook for Plastics Window Shades - Product Image

The 2009-2014 World Outlook for Plastics Window Shades

  • Published: September 2008
  • Region: Global
  • 187 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 15
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 15
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA 18
3.1 Executive Summary 18
3.2 Algeria 19
3.3 Angola 20
3.4 Benin 21
3.5 Botswana 21
3.6 Burkina Faso 22
3.7 Burundi 23
3.8 Cameroon 23
3.9 Cape Verde 24
3.10 Central African Republic 25
3.11 Chad 25
3.12 Comoros 26
3.13 Congo (formerly Zaire) 27
3.14 Cote dIvoire 28
3.15 Djibouti 28
3.16 Egypt 29
3.17 Equatorial Guinea 30
3.18 Ethiopia 30
3.19 Gabon 31
3.20 Ghana 32
3.21 Guinea 32
3.22 Guinea-Bissau 33
3.23 Kenya 34
3.24 Lesotho 35
3.25 Liberia 35
3.26 Libya 36
3.27 Madagascar 37
3.28 Malawi 37
3.29 Mali 38
3.30 Mauritania 39
3.31 Mauritius 39
3.32 Morocco 40
3.33 Mozambique 41
3.34 Namibia 41
3.35 Niger 42
3.36 Nigeria 43
3.37 Republic of Congo 44
3.38 Reunion 44
3.39 Rwanda 45
3.40 Sao Tome E Principe 46
3.41 Senegal 46
3.42 Sierra Leone 47
3.43 Somalia 48
3.44 South Africa 48
3.45 Sudan 49
3.46 Swaziland 50
3.47 Tanzania 50
3.48 The Gambia 51
3.49 Togo 52
3.50 Tunisia 52
3.51 Uganda 53
3.52 Western Sahara 54
3.53 Zambia 54
3.54 Zimbabwe 55
4 ASIA & OCEANA 57
4.1 Executive Summary 57
4.2 American Samoa 58
4.3 Australia 59
4.4 Bangladesh 60
4.5 Bhutan 61
4.6 Brunei 61
4.7 Burma 62
4.8 Cambodia 63
4.9 China 63
4.10 Christmas Island 64
4.11 Cook Islands 65
4.12 Fiji 65
4.13 French Polynesia 66
4.14 Guam 67
4.15 Hong Kong 67
4.16 India 68
4.17 Indonesia 69
4.18 Japan 70
4.19 Kiribati 71
4.20 Laos 71
4.21 Macau 72
4.22 Malaysia 73
4.23 Maldives 74
4.24 Marshall Islands 74
4.25 Micronesia Federation 75
4.26 Mongolia 75
4.27 Nauru 76
4.28 Nepal 77
4.29 New Caledonia 77
4.30 New Zealand 78
4.31 Niue 79
4.32 Norfolk Island 80
4.33 North Korea 80
4.34 Palau 81
4.35 Papua New Guinea 82
4.36 Philippines 82
4.37 Seychelles 83
4.38 Singapore 84
4.39 Solomon Islands 84
4.40 South Korea 85
4.41 Sri Lanka 86
4.42 Taiwan 86
4.43 Thailand 87
4.44 The Northern Mariana Island 88
4.45 Tokelau 89
4.46 Tonga 89
4.47 Tuvalu 90
4.48 Vanuatu 90
4.49 Vietnam 91
4.50 Wallis and Futuna 91
4.51 Western Samoa 92
5 EUROPE 93
5.1 Executive Summary 93
5.2 Albania 94
5.3 Andorra 95
5.4 Austria 95
5.5 Belarus 96
5.6 Belgium 97
5.7 Bosnia and Herzegovina 98
5.8 Bulgaria 99
5.9 Croatia 100
5.10 Cyprus 100
5.11 Czech Republic 101
5.12 Denmark 102
5.13 Estonia 103
5.14 Finland 103
5.15 France 104
5.16 Georgia 105
5.17 Germany 106
5.18 Greece 107
5.19 Hungary 107
5.20 Iceland 108
5.21 Ireland 109
5.22 Italy 109
5.23 Kazakhstan 110
5.24 Latvia 111
5.25 Liechtenstein 112
5.26 Lithuania 113
5.27 Luxembourg 113
5.28 Malta 114
5.29 Moldova 115
5.30 Monaco 115
5.31 Norway 116
5.32 Poland 117
5.33 Portugal 118
5.34 Romania 118
5.35 Russia 119
5.36 San Marino 120
5.37 Slovakia 121
5.38 Slovenia 121
5.39 Spain 122
5.40 Sweden 123
5.41 Switzerland 124
5.42 The Netherlands 125
5.43 The United Kingdom 126
5.44 Ukraine 127
6 LATIN AMERICA 129
6.1 Executive Summary 129
6.2 Argentina 130
6.3 Belize 131
6.4 Bolivia 132
6.5 Brazil 132
6.6 Chile 133
6.7 Colombia 134
6.8 Costa Rica 135
6.9 Ecuador 136
6.10 El Salvador 137
6.11 French Guiana 137
6.12 Guatemala 138
6.13 Guyana 139
6.14 Honduras 139
6.15 Mexico 140
6.16 Nicaragua 141
6.17 Panama 142
6.18 Paraguay 143
6.19 Peru 144
6.20 Suriname 145
6.21 The Falkland Islands 145
6.22 Uruguay 146
6.23 Venezuela 147
7 NORTH AMERICA & THE CARIBBEAN 148
7.1 Executive Summary 148
7.2 Antigua and Barbuda 149
7.3 Aruba 150
7.4 Barbados 150
7.5 Bermuda 151
7.6 Canada 152
7.7 Cuba 153
7.8 Dominica 154
7.9 Dominican Republic 154
7.10 Greenland 155
7.11 Grenada 156
7.12 Guadeloupe 157
7.13 Haiti 157
7.14 Jamaica 158
7.15 Martinique 159
7.16 Puerto Rico 159
7.17 St. Kitts and Nevis 160
7.18 St. Lucia 161
7.19 St. Vincent and the Grenadines 161
7.20 The Bahamas 162
7.21 The British Virgin Islands 163
7.22 The Cayman Islands 163
7.23 The Netherlands Antilles 164
7.24 The U.S. Virgin Islands 165
7.25 The United States 165
7.26 Trinidad and Tobago 166
8 THE MIDDLE EAST 167
8.1 Executive Summary 167
8.2 Afghanistan 168
8.3 Armenia 169
8.4 Azerbaijan 170
8.5 Bahrain 170
8.6 Iran 171
8.7 Iraq 172
8.8 Israel 173
8.9 Jordan 173
8.10 Kuwait 174
8.11 Kyrgyzstan 175
8.12 Lebanon 175
8.13 Oman 176
8.14 Pakistan 177
8.15 Palestine 178
8.16 Qatar 178
8.17 Saudi Arabia 179
8.18 Syrian Arab Republic 180
8.19 Tajikistan 181
8.20 The United Arab Emirates 181
8.21 Turkey 182
8.22 Turkmenistan 183
8.23 Uzbekistan 183
8.24 Yemen 184
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 186
9.1 Disclaimers & Safe Harbor 186
9.2 ICON Group International, Inc. User Agreement Provisions 187

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