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The 2009-2014 World Outlook for Polyurethane Foam Formed and Slab Stock for Pillows, Seating, and Cushioning - Product Image

The 2009-2014 World Outlook for Polyurethane Foam Formed and Slab Stock for Pillows, Seating, and Cushioning

  • ID: 676688
  • September 2008
  • Region: Global
  • 198 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 14
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 15
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 15
2 SUMMARY OF FINDINGS 16
2.1 The Worldwide Market Potential 16
3 AFRICA 18
3.1 Executive Summary 18
3.2 Algeria 19
3.3 Angola 20
3.4 Benin 21
3.5 Botswana 21
3.6 Burkina Faso 22
3.7 Burundi 23
3.8 Cameroon 23
3.9 Cape Verde 24
3.10 Central African Republic 25
3.11 Chad 25
3.12 Comoros 26
3.13 Congo (formerly Zaire) 27
3.14 Cote dIvoire 28
3.15 Djibouti 29
3.16 Egypt 29
3.17 Equatorial Guinea 30
3.18 Ethiopia 31
3.19 Gabon 32
3.20 Ghana 32
3.21 Guinea 33
3.22 Guinea-Bissau 34
3.23 Kenya 34
3.24 Lesotho 35
3.25 Liberia 36
3.26 Libya 36
3.27 Madagascar 37
3.28 Malawi 38
3.29 Mali 38
3.30 Mauritania 39
3.31 Mauritius 40
3.32 Morocco 40
3.33 Mozambique 41
3.34 Namibia 42
3.35 Niger 42
3.36 Nigeria 43
3.37 Republic of Congo 44
3.38 Reunion 45
3.39 Rwanda 46
3.40 Sao Tome E Principe 46
3.41 Senegal 47
3.42 Sierra Leone 48
3.43 Somalia 48
3.44 South Africa 49
3.45 Sudan 50
3.46 Swaziland 51
3.47 Tanzania 52
3.48 The Gambia 52
3.49 Togo 53
3.50 Tunisia 54
3.51 Uganda 55
3.52 Western Sahara 55
3.53 Zambia 56
3.54 Zimbabwe 57
4 ASIA 58
4.1 Executive Summary 58
4.2 Bangladesh 59
4.3 Bhutan 60
4.4 Brunei 61
4.5 Burma 61
4.6 Cambodia 62
4.7 China 63
4.8 Hong Kong 64
4.9 India 64
4.10 Indonesia 65
4.11 Japan 66
4.12 Laos 67
4.13 Macau 68
4.14 Malaysia 69
4.15 Maldives 70
4.16 Mongolia 70
4.17 Nepal 71
4.18 North Korea 72
4.19 Papua New Guinea 73
4.20 Philippines 73
4.21 Seychelles 74
4.22 Singapore 75
4.23 South Korea 76
4.24 Sri Lanka 77
4.25 Taiwan 78
4.26 Thailand 79
4.27 Vietnam 80
5 EUROPE 81
5.1 Executive Summary 81
5.2 Albania 82
5.3 Andorra 83
5.4 Austria 84
5.5 Belarus 85
5.6 Belgium 86
5.7 Bosnia and Herzegovina 87
5.8 Bulgaria 87
5.9 Croatia 88
5.10 Cyprus 89
5.11 Czech Republic 89
5.12 Denmark 90
5.13 Estonia 91
5.14 Finland 92
5.15 France 93
5.16 Georgia 94
5.17 Germany 94
5.18 Greece 95
5.19 Hungary 96
5.20 Iceland 97
5.21 Ireland 98
5.22 Italy 98
5.23 Kazakhstan 99
5.24 Latvia 100
5.25 Liechtenstein 101
5.26 Lithuania 102
5.27 Luxembourg 102
5.28 Malta 103
5.29 Moldova 104
5.30 Monaco 104
5.31 Norway 105
5.32 Poland 106
5.33 Portugal 107
5.34 Romania 108
5.35 Russia 109
5.36 San Marino 110
5.37 Slovakia 110
5.38 Slovenia 111
5.39 Spain 112
5.40 Sweden 113
5.41 Switzerland 114
5.42 The Netherlands 115
5.43 The United Kingdom 116
5.44 Ukraine 117
6 LATIN AMERICA 118
6.1 Executive Summary 118
6.2 Argentina 119
6.3 Belize 120
6.4 Bolivia 121
6.5 Brazil 122
6.6 Chile 123
6.7 Colombia 124
6.8 Costa Rica 125
6.9 Ecuador 125
6.10 El Salvador 126
6.11 French Guiana 127
6.12 Guatemala 127
6.13 Guyana 128
6.14 Honduras 129
6.15 Mexico 130
6.16 Nicaragua 131
6.17 Panama 132
6.18 Paraguay 132
6.19 Peru 133
6.20 Suriname 134
6.21 The Falkland Islands 135
6.22 Uruguay 135
6.23 Venezuela 136
7 NORTH AMERICA & THE CARIBBEAN 138
7.1 Executive Summary 138
7.2 Antigua and Barbuda 139
7.3 Aruba 140
7.4 Barbados 141
7.5 Bermuda 141
7.6 Canada 142
7.7 Cuba 143
7.8 Dominica 144
7.9 Dominican Republic 144
7.10 Greenland 145
7.11 Grenada 146
7.12 Guadeloupe 147
7.13 Haiti 148
7.14 Jamaica 148
7.15 Martinique 149
7.16 Puerto Rico 150
7.17 St. Kitts and Nevis 151
7.18 St. Lucia 151
7.19 St. Vincent and the Grenadines 152
7.20 The Bahamas 153
7.21 The British Virgin Islands 153
7.22 The Cayman Islands 154
7.23 The Netherlands Antilles 155
7.24 The U.S. Virgin Islands 155
7.25 The United States 156
7.26 Trinidad and Tobago 157
8 OCEANA 159
8.1 Executive Summary 159
8.2 American Samoa 160
8.3 Australia 161
8.4 Christmas Island 162
8.5 Cook Islands 162
8.6 Fiji 163
8.7 French Polynesia 164
8.8 Guam 164
8.9 Kiribati 165
8.10 Marshall Islands 166
8.11 Micronesia Federation 166
8.12 Nauru 167
8.13 New Caledonia 168
8.14 New Zealand 168
8.15 Niue 169
8.16 Norfolk Island 170
8.17 Palau 170
8.18 Solomon Islands 171
8.19 The Northern Mariana Island 172
8.20 Tokelau 172
8.21 Tonga 173
8.22 Tuvalu 174
8.23 Vanuatu 174
8.24 Wallis and Futuna 175
8.25 Western Samoa 176
9 THE MIDDLE EAST 177
9.1 Executive Summary 177
9.2 Afghanistan 178
9.3 Armenia 179
9.4 Azerbaijan 180
9.5 Bahrain 181
9.6 Iran 182
9.7 Iraq 183
9.8 Israel 184
9.9 Jordan 184
9.10 Kuwait 185
9.11 Kyrgyzstan 186
9.12 Lebanon 186
9.13 Oman 187
9.14 Pakistan 188
9.15 Palestine 189
9.16 Qatar 189
9.17 Saudi Arabia 190
9.18 Syrian Arab Republic 191
9.19 Tajikistan 192
9.20 The United Arab Emirates 192
9.21 Turkey 193
9.22 Turkmenistan 194
9.23 Uzbekistan 194
9.24 Yemen 195
10 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 197
10.1 Disclaimers & Safe Harbor 197
10.2 ICON Group International, Inc. User Agreement Provisions 198

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