• +353-1-415-1241(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
The 2009-2014 World Outlook for Room Air Conditioners and Dehumidifiers Excluding Portable Dehumidifiers - Product Image

The 2009-2014 World Outlook for Room Air Conditioners and Dehumidifiers Excluding Portable Dehumidifiers

  • Published: September 2008
  • Region: Global
  • 192 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for room air conditioners READ MORE >

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 15
1.3.3 Step 3. Filling in Missing Values 15
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 15
1.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.3.6 Step 6. Aggregation and Benchmarking 16
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 16
2 SUMMARY OF FINDINGS 17
2.1 The Worldwide Market Potential 17
3 AFRICA 19
3.1 Executive Summary 19
3.2 Algeria 20
3.3 Angola 21
3.4 Benin 22
3.5 Botswana 22
3.6 Burkina Faso 23
3.7 Burundi 24
3.8 Cameroon 24
3.9 Cape Verde 25
3.10 Central African Republic 26
3.11 Chad 26
3.12 Comoros 27
3.13 Congo (formerly Zaire) 28
3.14 Cote dIvoire 29
3.15 Djibouti 30
3.16 Egypt 30
3.17 Equatorial Guinea 31
3.18 Ethiopia 32
3.19 Gabon 33
3.20 Ghana 33
3.21 Guinea 34
3.22 Guinea-Bissau 35
3.23 Kenya 35
3.24 Lesotho 36
3.25 Liberia 37
3.26 Libya 37
3.27 Madagascar 38
3.28 Malawi 39
3.29 Mali 39
3.30 Mauritania 40
3.31 Mauritius 41
3.32 Morocco 41
3.33 Mozambique 42
3.34 Namibia 43
3.35 Niger 43
3.36 Nigeria 44
3.37 Republic of Congo 45
3.38 Reunion 46
3.39 Rwanda 47
3.40 Sao Tome E Principe 47
3.41 Senegal 48
3.42 Sierra Leone 49
3.43 Somalia 49
3.44 South Africa 50
3.45 Sudan 51
3.46 Swaziland 51
3.47 Tanzania 52
3.48 The Gambia 53
3.49 Togo 53
3.50 Tunisia 54
3.51 Uganda 55
3.52 Western Sahara 55
3.53 Zambia 56
3.54 Zimbabwe 57
4 ASIA & THE MIDDLE EAST 58
4.1 Executive Summary 58
4.2 Afghanistan 59
4.3 Armenia 60
4.4 Azerbaijan 61
4.5 Bahrain 62
4.6 Bangladesh 63
4.7 Bhutan 64
4.8 Brunei 64
4.9 Burma 65
4.10 Cambodia 66
4.11 China 66
4.12 Hong Kong 67
4.13 India 68
4.14 Indonesia 69
4.15 Iran 70
4.16 Iraq 71
4.17 Israel 72
4.18 Japan 72
4.19 Jordan 73
4.20 Kuwait 74
4.21 Kyrgyzstan 75
4.22 Laos 75
4.23 Lebanon 76
4.24 Macau 77
4.25 Malaysia 77
4.26 Maldives 78
4.27 Mongolia 79
4.28 Nepal 79
4.29 North Korea 80
4.30 Oman 81
4.31 Pakistan 81
4.32 Palestine 82
4.33 Papua New Guinea 83
4.34 Philippines 83
4.35 Qatar 84
4.36 Saudi Arabia 85
4.37 Seychelles 86
4.38 Singapore 86
4.39 South Korea 87
4.40 Sri Lanka 88
4.41 Syrian Arab Republic 88
4.42 Taiwan 89
4.43 Tajikistan 90
4.44 Thailand 91
4.45 The United Arab Emirates 92
4.46 Turkey 92
4.47 Turkmenistan 93
4.48 Uzbekistan 94
4.49 Vietnam 95
4.50 Yemen 95
5 EUROPE 97
5.1 Executive Summary 97
5.2 Albania 98
5.3 Andorra 99
5.4 Austria 100
5.5 Belarus 101
5.6 Belgium 102
5.7 Bosnia and Herzegovina 103
5.8 Bulgaria 103
5.9 Croatia 104
5.10 Cyprus 105
5.11 Czech Republic 105
5.12 Denmark 106
5.13 Estonia 107
5.14 Finland 108
5.15 France 109
5.16 Georgia 110
5.17 Germany 110
5.18 Greece 111
5.19 Hungary 112
5.20 Iceland 113
5.21 Ireland 113
5.22 Italy 114
5.23 Kazakhstan 115
5.24 Latvia 116
5.25 Liechtenstein 116
5.26 Lithuania 117
5.27 Luxembourg 118
5.28 Malta 118
5.29 Moldova 119
5.30 Monaco 120
5.31 Norway 120
5.32 Poland 121
5.33 Portugal 122
5.34 Romania 123
5.35 Russia 124
5.36 San Marino 125
5.37 Slovakia 125
5.38 Slovenia 126
5.39 Spain 127
5.40 Sweden 128
5.41 Switzerland 129
5.42 The Netherlands 130
5.43 The United Kingdom 131
5.44 Ukraine 132
6 LATIN AMERICA 133
6.1 Executive Summary 133
6.2 Argentina 134
6.3 Belize 135
6.4 Bolivia 136
6.5 Brazil 136
6.6 Chile 137
6.7 Colombia 138
6.8 Costa Rica 139
6.9 Ecuador 140
6.10 El Salvador 141
6.11 French Guiana 141
6.12 Guatemala 142
6.13 Guyana 143
6.14 Honduras 143
6.15 Mexico 144
6.16 Nicaragua 145
6.17 Panama 146
6.18 Paraguay 147
6.19 Peru 148
6.20 Suriname 149
6.21 The Falkland Islands 149
6.22 Uruguay 150
6.23 Venezuela 151
7 NORTH AMERICA & THE CARIBBEAN 152
7.1 Executive Summary 152
7.2 Antigua and Barbuda 153
7.3 Aruba 154
7.4 Barbados 155
7.5 Bermuda 155
7.6 Canada 156
7.7 Cuba 157
7.8 Dominica 158
7.9 Dominican Republic 158
7.10 Greenland 159
7.11 Grenada 160
7.12 Guadeloupe 161
7.13 Haiti 162
7.14 Jamaica 162
7.15 Martinique 163
7.16 Puerto Rico 164
7.17 St. Kitts and Nevis 165
7.18 St. Lucia 165
7.19 St. Vincent and the Grenadines 166
7.20 The Bahamas 167
7.21 The British Virgin Islands 167
7.22 The Cayman Islands 168
7.23 The Netherlands Antilles 169
7.24 The U.S. Virgin Islands 169
7.25 The United States 170
7.26 Trinidad and Tobago 171
8 OCEANA 173
8.1 Executive Summary 173
8.2 American Samoa 174
8.3 Australia 175
8.4 Christmas Island 176
8.5 Cook Islands 176
8.6 Fiji 177
8.7 French Polynesia 178
8.8 Guam 178
8.9 Kiribati 179
8.10 Marshall Islands 180
8.11 Micronesia Federation 180
8.12 Nauru 181
8.13 New Caledonia 182
8.14 New Zealand 182
8.15 Niue 183
8.16 Norfolk Island 184
8.17 Palau 184
8.18 Solomon Islands 185
8.19 The Northern Mariana Island 186
8.20 Tokelau 186
8.21 Tonga 187
8.22 Tuvalu 187
8.23 Vanuatu 188
8.24 Wallis and Futuna 189
8.25 Western Samoa 189
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 191
9.1 Disclaimers & Safe Harbor 191
9.2 ICON Group International, Inc. User Agreement Provisions 192

Note: Product cover images may vary from those shown

RELATED PRODUCTS