Mobile Internet 2010

Berg Insight AB, December 2008, Pages: 109

Mobile Internet 2010 summarises the latest trends and pivotal developments that will shape the Internet in the wireless domain in the next decade.

This strategic research report in its second edition from Berg Insight provides you with 110 pages of unique business intelligence and expert commentary on which to base your business decisions.

This report will allow you to:

- Understand the dynamics of the convergence of fixed and mobile Internet.
- Anticipate future trends in mobile e-mail and IM.
- Learn about the mobile strategies of leading online industry players.
- Recognise the emerging business opportunities in mobile media and social networking.
- Comprehend the changing roles for different players in the value chain.
- Identify key factors for achieving business success in the mobile Internet space.

This report answers the following questions:

- What are the best strategies for extending the digital Internet universe to the wireless domain?
- How is browsing, Internet search and widgets best experienced with a mobile handset?
- What strategies are the leading online and mobile industry players developing for the mobile Internet?
- What will be the main trends in mobile e-mail and IM in 2009?
- How can social networking communities be brought to the mobile environment?
- Which will be the winning business models for delivering music, video and TV to mobile subscribers?
- What is holding back the mass-market adoption of mobile Internet?
- What roles will device manufacturers, operators and content aggregators play in the future value chain?

Who should buy this report?

Mobile Internet 2010 is the foremost source of information about the status, future trends and technology developments on this market. Whether you are a telecom vendor, telecom operator, investor, consultant or application developer, you will gain valuable insights from our in-depth research.

About the Author

Sabine Ehlers is a Senior Analyst and Consultant with a Masters degree from Chalmers University of Technology. She has close to 20 years experience from working in the international IT and Telecom industry. Sabine has a regular column in Sweden’s largest computer magazine and is a frequent speaker at conferences.

Executive summary

1 Introduction
1.1 General Internet trends: Market still evolving
1.2 Infrastructure: Coming in place
1.3 Usage: Increasing for handsets, exploding for notebook PCs
1.3.1 Notebook PCs drive the mobile broadband revolution
1.3.2 PCs inspire and motivate mobile usage
1.4 Operators: Becoming more creative
1.4.1 Attractive data plans
1.4.2 Complete user experiences
1.4.3 Free content financed with ads

2 Information browsing and search
2.1 Browsing
2.1.1 The users: Mobile surfers are foremost fixed users
2.1.2 Behaviour: Mobile access is a complement, not a replacement
2.1.3 The contents: Info accessed via mobile often of here-and-now character
2.1.4 The market: Fragmentation, and portals still in the game
2.1.5 Product creation: Information is free; attention and filtering cost
2.1.6 Challenges: Protecting children will become an issue
2.2 Search
2.2.1 The users: The Google generation is impatient and volatile
2.2.2 Behaviour: New technology is transforming established processes
2.2.3 The market: Search is the money maker
2.3 Widgets: The new information applications
2.3.1 A phenomenal success on PCs
2.3.2 Transferring widgets to the mobile domain
2.4 Strategies
2.4.1 Google: Working for an open mobile ecosystem
2.4.2 Microsoft: Adding location to search
2.4.3 Yahoo: Betting on portal
2.4.4 Nokia: Trying to become the Yahoo of mobile

3 E-mail and instant messaging
3.1 Introduction
3.2 Mobile e-mail trends in 2009
3.2.1 Market: Developing countries will see faster uptake
3.2.2 Devices: Design matters
3.2.3 Business users: Companies are getting it mobile
3.2.4 Private users: Waiting for a better experience
3.2.5 Usage: Services create demand
3.3 Mobile IM trends in 2009
3.3.1 Usage: Not an SMS replacement
3.3.2 Services: Presence becoming a differentiator for integrated communication
3.3.3 Challenges: Interoperability a key factor
3.3.4 Devices: Specialisation encourages usage but does not sell
3.3.5 Software: Debate on web-based vs. device-client still on
3.3.6 Business models: Operators approaching Internet model

4 Social networking
4.1 Introduction
4.1.1 Services: Towards higher specialization
4.1.2 Usage: Evolving from sharing to collaboration
4.1.3 Music: Communities drive sales
4.2 Social networks in the mobile domain
4.2.1 Market: Large growth potential
4.2.2 Service design: Porting is a challenge
4.2.3 Content: Archiving and access becomes a service
4.2.4 UGC: Compatibility crucial

5 Music, video and TV
5.1 Introduction
5.1.1 Market stymied by inflexibility
5.1.2 Content aggregators are preparing for the demise of ringtones
5.1.3 Providers become producers
5.2 Music
5.2.1 Lack of vision holding back the market
5.2.2 Simple playback device or download terminal?
5.2.3 Handset makers step in as service providers
5.3 Video and TV
5.3.1 Viewing preferences carry over from fixed TV
5.3.2 Catch-up TV proves to be VOD killer service

6 Conclusions and predictions

Glossary

Index

List of Figures
Figure 1.1: WCDMA subscribers by country (Q2-2008)
Figure 1.2: WCDMA penetration in Western Europe (Q2-2008)
Figure 1.3: WCDMA/HSPA mobile broadband subscribers (EU27+2 2004–2008)
Figure 1.4: Share of subscribers having recently used different services (Japan 2008)
Figure 2.1: Global Internet usage statistics (April 2008)
Figure 2.2: Activities done over mobile Internet (UK & US May 2008)
Figure 2.3: Proportions of Internet users willing to pay for news and information (EU/US)
Figure 3.1: BlackBerry Bold and iPhone 3G
Figure 3.2: Cumulative shipments of NTT DoCoMo’s Raku-Raku devices (2001–2008)
Figure 3.3: Mobile operators participating in the PIM initiative (June 2008)
Figure 3.4: IXI Ogo CT-25E mobile IM device
Figure 4.1: Top six social networking sites by unique monthly visitors (Worldwide 2008)

- Google
- Microsoft
- Nokia
- Yahoo

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