Global Market Review of Automotive Rearview Mirrors – Forecasts to 2014
just-auto, December 2008, Pages: 65
The humble rearview mirror has been transformed over the last decade into a high-tech electronic module. “Ten years ago, rearview mirrors were only a combination of plastic housing and glass,” said Ramon Guixa, director of Ficosa’s rearview systems business. “Today, the vehicle mirror includes a lot of new functions, like blinker, power folding, electrochromic glass, vision cameras, etc. We recently just set up a joint venture with Omron Corp to develop and supply ADAS [advanced driver assistance systems] to the OEMs. We are currently working integrating antennae into the exterior rearview mirror. We expect to be in production next year. By integrating antennae and a number of other functions into the mirror, we can achieve considerable production cost savings for the OEMs. Some OEMs are even talking about an assembly cost saving in the region of 20-30% due to our approach.”
Tomorrow’s mirrors, say mirror makers, will feature fog sensing/signalling modules, gas sensing, occupant sensing, sign detection, pedestrian detection, etc. While more and more features are being packed into rearview mirrors, embedded camera technology is developing quickly. “Automotive camera technology has developed at such a fast pace that we now believe some vehicle mirrors could eventually be replaced with cameras in the next five years,” said Alf Liesener, marketing manager, Visiocorp Group Services GmbH.
In this, the fifth (2009) edition of this report, just-auto reviews the key market drivers for vehicle rearview mirrors, and updates the market analysis. Following our market overview in Chapter 1, just-auto’s product fitment estimates and forecasts in Chapter 2 predict in some detail how the rearview mirror market will evolve in Europe, Asia-Pacific and North America from 2004 through to 2014.
Chapter 2 provides profiles of the key OEM suppliers and their most recent activities, including three pages of interview extract with Enoch Jen, senior vice president and Connie Hamblin, of Gentex Corp. In addition, it provides 2007 market share data for exterior, interior and auto-dimming mirrors by major region. The chapter's historic and forecast estimates trend from 2004 to 2014 and cover:
-Exterior rearview mirror market values, Europe, Asia-Pacific and North America
-Non auto-dimming interior rearview mirror market values, Europe, Asia-Pacific and North America
-Total interior rearview mirror market values, Europe, Asia-Pacific and North America
-Auto-dimming interior rearview mirror fitments, Europe, Asia-Pacific and North America
-Auto-dimming interior rearview mirror market volumes, Europe, Asia-Pacific and North America
-Auto-dimming interior rearview mirror market values, Europe, Asia-Pacific and North America
Chapter 3 provides an updated review of new product developments covering recent innovations from Ford and Chrysler, and provides a three-page Q&A with Jeanne Housman, president and CEO, VTEC Technologies.
Chapter 4 sets out profiles of the major manufacturers, namely Ficosa International, Gentex, Ichikoh, MagnaDonnelly, Murakami Kaimeido, and Visiocorp.
Chapter 1 Introduction
Chapter 2 The market
Market players
Ficosa International
Gentex
Q&A with Gentex
Ichikoh
MagnaDonnelly
Murakami Kaimeido
Visiocorp
Market shares
Exterior rearview mirrors
Interior rearview mirrors
Auto-dimming rearview mirrors
Market forecasts
Exterior rearview mirrors
Interior rearview mirrors
Auto-dimming rearview mirrors
Chapter 3 Technical review
Defining the elements
Recent innovations
Q&A with VTEC Technologies
Tomorrow.s rearview mirrors
Chapter 4 Manufacturers
Ficosa International
Gentex
Ichikoh
MagnaDonnelly
Murakami Kaimeido
Visiocorp
Appendix 1
Appendix 2
List of figures
Figure 1: Gentex.s RCD mirror fitted in the Mitsubishi Galant
Figure 2: Gentex.s auto-dimming rearview mirror
Figure 3: European automotive exterior rearview mirror market shares, 2007 (% of volume)
Figure 4: North American automotive exterior rearview mirror market shares, 2007 (% of volume)
Figure 5: Asia-Pacific automotive exterior rearview mirror market shares, 2007 (% of volume)
Figure 6: European automotive interior rearview mirror market shares, 2007 (% of volume)
Figure 7: Ford.s blind spot mirror
Figure 8: Ford.s cross traffic alert with blind spot monitoring system
List of tables
Table 1: Global market shares for auto-dimming mirrors, 2001-2007 (% of volume)
Table 2: Customers of auto-dimming mirror manufacturers, 2008
Table 3: Exterior rearview mirror market values, Europe, Asia-Pacific and North America, 2004-2014 (EUR „000s)
Table 4: Non auto-dimming interior rearview mirror market values, Europe, Asia-Pacific and North America, 2004-2014 (EUR „000s)
Table 5: Total interior rearview mirror market values, Europe, Asia-Pacific and North America, 2004-2014 (EUR „000s)
Table 6: Auto-dimming interior rearview mirror fitments, Europe, Asia-Pacific and North America, 2004-2014 (% fitment rates)
Table 7: Auto-dimming interior rearview mirror market volumes, Europe, Asia-Pacific and North America, 2004-2014 („000 units)
Table 8: Auto-dimming interior rearview mirror market values, Europe, Asia-Pacific and North America, 2004-2014 (EUR „000s)
Table 9: Existing and potential features for inclusion in rearview mirrors
Table 10: Gentex.s key financial data, 2000-2007 (US$ „000s and %)
Table 11: Gentex.s auto-dimming mirror unit shipments by region, 1999, 2005 and 2007 (% of volume)
Table 12: Ichikoh Industries Ltd and consolidated subsidiaries. key financial performance, 1999-2008 (JPYm)
Table 13: Murakami Kaimeido.s key consolidated financial figures, 2000-2008 (JPY m and no. of employees)
Table 14: Visiocorp.s subsidiaries worldwide, 2008
Table 15: Gentex.s interior auto-dimming mirror availability by vehicle line, 2008 model year
Table 16: Gentex.s exterior auto-dimming mirror availability by vehicle line, 2008 model year
-Ficosa International
-Gentex
-Q&A with Gentex
-Ichikoh
-MagnaDonnelly
-Murakami Kaimeido
-Visiocorp
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