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Worldwide ATM Market: Regional Analysis
Koncept Analytics, Dec 2008, Pages: 37
ATMs have changed, in many ways, the way an individual interacts with the bank and conducts his banking transactions. Most of one’s banking needs can now be conducted through that small kiosk, known as Automated Teller Machine (ATM) and seldom one needs to go to the bank. Even more, now people can recharge their mobiles through an ATM, the ATM provides you with tickets and new offers and serves as a marketing terminal too.
ATMs have made the transactions easy and quick. They have reduced cost and increased customer satisfaction. Seeing the huge success and acceptance of ATMs, other industries have also adapted to the self-service kiosks.
ATMs deployed outside bank premises are increasing as compared to the ones deployed within the bank premises. Retail ATMs have gained popularity as the business model of ATMs at retail space has become attractive. ATMs are now being used as a tool to attract customers towards the bank and the place where ATM is deployed is becoming critically important.
Most of the recent developments in the ATM industry are related to the new technological developments and software. New features and utilities are being added to the ATMs. Regionally Asia has taken over the North America, reaching maturity, as the largest market and is also driving the market growth.
The report has analyzed the various aspects of an ATM like the technologies, functionality and the cost of operating an ATM. The industry has been analyzed on a global as well regional basis, discussing major markets like Asia, US and Europe. The recent market developments are also discussed including market drivers, trends and new products and technologies. The top three ATM manufacturers have been profiled, with a discussion of their key business strategies.
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