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UK Sports Retail 2008

Verdict Research Limited, November 2008, Pages: 203

UK Sports Retail 2008 is a new report providing analysis of the sports market, including a detailed breakdown of the market sectors and forecasts to 2013. The leading retailers are profiled in detail with strategic issues identified and the responses needed to thrive. 12 smaller, yet influential players are profiled with key statistics and analysis of future opportunities.

Scope

- The UK sports market is analysed in full, with detailed breakdowns of market segments from footwear to bicycles at both current and constant prices.
- The total sports market is forecast until 2013, including breakdowns of the key sectors (clothing, footwear, sports/outdoor equipment and bicycles).
- The Top Four sports retailers are profiled in depth, plus 12 smaller, but influential players are examined with market shares and strategic outlooks.

Highlights

The market will grow faster between 2008 and 2013 (+16.0%) than over the previous five, but sports equipment and bikes will continue to outperform sportswear. Growth of 18.3% and 17.3% respectively for the sports equipment and bike markets over the next five years will outstrip that of 14.4% for the sportswear sector.

Previously distinct lines between sportswear and casualwear are becoming increasingly blurred. On one hand this has created opportunities for sports retailers to extend their appeal and given specialists new avenues of growth. On the other hand this has put sports retailers in direct competition with a greater number retailers.

Grocers have compounded deflationary pressures in the market. Besides just adding pressure to sportswear through their value-based clothing offers, Tesco and Asda's assault on the outdoor market has ramped up price pressures in the market, turning customers' focus to the value end and restricting market value growth.

Reasons to Purchase

- This report provides insight into the market, with forecasts till 2013 covering key sporting events such as the World Cup and the 2012 Olympics.
- Detailed analysis of the market provides readers with full coverage of the different sectors and growth rates over the past five years.
- Key operating statistics for the leading players allow users to benchmark businesses and use the analysis as a guide to performance across the market.

CHAPTER 1 EXECUTIVE SUMMARY
Key Findings
Main Conclusions

CHAPTER 2 MARKET ANALYSIS
Definition
Overview
Expenditure Analysis by Category
Sportswear Expenditure
Sports Clothing Expenditure
Sports Footwear Expenditure
Sports/Outdoor Equipment Expenditure
Sports/Outdoor Equipment Segments
Golf Equipment Expenditure
Fitness Equipment Expenditure
Camping Equipment Expenditure
Fishing Equipment Expenditure
Balls Expenditure
Skates Expenditure
Water Sports Equipment Expenditure
Rackets Expenditure
Other Sports Equipment Expenditure
Bicycles Expenditure
Channels of Distribution
Non-specialists Sports Propositions
Clothing and Sports Specialists
Grocers
Market Forecasts to 2013
All Sports Goods to 2013
Sportswear (clothing & footwear) to 2013
Sports Clothing to 2013
Sports Footwear to 2013
Sports/Outdoor Equipment to 2013
Bicycles to 2013

CHAPTER 3 COMPANY DATA ANALYSIS
Sports Goods Market Shares
Winners & Losers in Sports Goods Market Share
Top Three Sportswear Retailers
Key Operating Statistics
Store Performance
Space Allocation
Advertising Media Expenditure

CHAPTER 4 STRATEGIC ISSUES
External Factors
GOVERNMENT INITIATIVES
Opportunities For/Threats To Retailers
Brands & Fashion
Opportunities For/Threats To Retailers
Events
Opportunities For/Threats To Retailers
Credit Crunch
Opportunities For/Threats To Retailers
Lifestyle Trends
Opportunities For/Threats To Retailers
Weather
Opportunities For/Threats To Retailers
Costs
Opportunities For/Threats To Retailers
Threats and Opportunities By Market Segment
Sportswear (Clothing and Footwear)
Competition from the value clothing sector
Replica Football Kits
Sports Direct and JJB Fail to Innovate
JD Sports Continues to Innovate and differentiate
Outdoor
Encroachment of Grocers
Seasonal Opportunities
Grocers Fuel Deflation
Price Competition
Outdoor Specialists
Smaller Specialists - Differentiation is Key
Strategies to Counter Intensifying Competition
Differentiation
Convenience
Niche Focus
Bicycles
Opportunities for Growth and Outperformance Remain
Green Concerns / Government Incentives
Recession Friendly
Health Trends
Sporting Events Encourage Participation
Defendable Segment: Non-specialists Make Little Headway
Wide Appeal
Market Remains Favourable, But Threats Exist

CHAPTER 5 HALFORDS
Company Overview & Market Share
Trading Record
Year to March 2008
Six months to September 2008
Store Portfolio
Year to March 2008
Six Months to September 2008
Retail Proposition
Management, Marketing & Operations
Outlook

CHAPTER 6 JD SPORTS FASHION
Company Overview & Market Shares
Year to January 2008
Six Months to July 2008
Store Portfolio
Retail Proposition
Space Allocation
Management, Marketing & Operations
Outlook

CHAPTER 7 JJB SPORTS
Company Overview & Market Shares
Trading Record
Year to January 2008
Six Months to July 2008
Current Trading
Store Portfolio
Recent Developments
Retail Proposition
Space Allocation
Management, Marketing & Operations
Outlook

CHAPTER 8 SPORTS DIRECT INTERNATIONAL
Company Overview & Market Shares
Trading Record
Year to April 2008
Current Trading
Store Portfolio
Retail Proposition
Space Allocation
Investments & Alliances
Outlook

CHAPTER 9 SMALLER SPORT SPECIALISTS
Overview
American Golf Discount Centre
Outlook
Blacks Leisure Group
Outlook
Cotswold Outdoor
Outlook
Decathlon
Outlook
Ellis Brigham
Outlook
Evans Cycles
Outlook
Foot Locker
Outlook
Intersport
Outlook
M and M Direct
Outlook
Nevada Bob's Golf
Outlook
Snow and Rock
Outlook
Trespass
Outlook

CHAPTER 10 GLOSSARY
Financial Statistics - VAT
Trading Profile
Key Operating Ratios
Physical Development
Abbreviations

List of Tables

Table 1: Sports goods market definition 2008
Table 2: Total consumer expenditure on sports goods 1998-2008e
Table 3: Total consumer expenditure on sportswear 1998-2008e
Table 4: Total consumer expenditure on sports clothing 1998-2008e
Table 5: Total consumer expenditure on sports footwear 1998-2008e
Table 6: Total consumer expenditure on sports/outdoor equipment 1998-2008e
Table 7: Estimated consumer expenditure on sports/outdoor equipment by segment 2007-2008e
Table 8: Estimated consumer expenditure on golf equipment 2003-2008e
Table 9: Estimated consumer expenditure on fitness equipment 2003-2008e
Table 10: Estimated consumer expenditure on camping equipment 2003-2008e
Table 11: Estimated consumer expenditure on fishing equipment 2003-2008e
Table 12: Estimated consumer expenditure on balls 2003-2008e
Table 13: Estimated consumer expenditure on skates 2003-2008e
Table 14: Estimated consumer expenditure on water sports equipment 2003-2008e
Table 15: Estimated consumer expenditure on rackets 2003-2008e
Table 16: Estimated consumer expenditure on other sports equipment 2003-2008e
Table 17: Total consumer expenditure on bicycles 1998-2008e
Table 18: Channels of distribution by type of retailer 2007-2008
Table 19: Adidas retail sports proposition 2008
Table 20: Marks & Spencer sports proposition 2008
Table 21: Nike retail sports proposition 2008
Table 22: Fenwick sports proposition 2008
Table 23: Harrods sports proposition 2008
Table 24: House of Fraser sports proposition 2008
Table 25: John Lewis sports proposition 2008
Table 26: Asda sports proposition 2008
Table 27: Tesco sports proposition 2008
Table 28: Amazon sports proposition 2008
Table 29: Argos sports proposition 2008
Table 30: eBay sports proposition 2008
Table 31: Shop Direct Group sports proposition 2008
Table 32: Forecast total consumer expenditure on sports goods 2008-2013
Table 33: Forecast total consumer expenditure on sportswear 2008-2013
Table 34: Forecast total consumer expenditure on sports clothing 2008-2013
Table 35: Forecast total consumer expenditure on sports footwear 2008-2013
Table 36: Forecast total consumer expenditure on sports/outdoor equipment 2008-2013
Table 37: Forecast total consumer expenditure on bicycles 2008-2013
Table 38: Leading sports goods retailers market shares 2003-2008e
Table 39: Top Three sportswear retailers market shares by segment 2003-2008e
Table 40: Sports goods retailers key UK operating statistics 2007/08
Table 41: Sports goods space allocation 2008
Table 42: Leading sports retailers advertising media expenditure total 2003-2007
Table 43: Leading sports retailers' advertising media expenditure by media type 2007
Table 44: Halfords company overview 2008
Table 45: Halfords key operating statistics 2003-2008
Table 46: Halfords trading record 2003-2008e
Table 47: Halfords UK store portfolio 2003-2008e
Table 48: Halfords group stores at March 2007 and 2008
Table 49: Halfords retail proposition 2008
Table 50: JD Sports Fashion company overview 2008
Table 51: JD Sports Fashion key operating statistics 2003-2008
Table 52: JD Sports Fashion trading record 2003-2008
Table 53: JD Sports Fashion UK store portfolio 2003-2008e
Table 54: JD Sports Fashion store split 2003-2008e
Table 55: JD Sports Fashion store split 2007-2008e
Table 56: JD Sports Fashion retail proposition 2008
Table 57: JD Sports space allocation 2008
Table 58: JJB Sports company overview 2008
Table 59: JJB Sports key operating statistics 2004-2009e
Table 60: JJB Sports trading record 2002-2009e
Table 61: JJB Sports store portfolio 2003-2009e
Table 62: JJB store analysis by format 2003-2008
Table 63: JJB Sports retail proposition 2008
Table 64: JJB Sports space allocation 2008
Table 65: Sports Direct International company overview 2008
Table 66: Sports Direct International key operating statistics 2003-2008
Table 67: Sports Direct International trading record 2002-2008
Table 68: Sports Direct International UK store portfolio 2001-2008e
Table 69: Sports Direct retail proposition 2008
Table 70: Sports Direct space allocation 2008
Table 71: American Golf Discount Centre company overview 2008
Table 72: American Golf Discount Centre key operating statistics 2003-2008
Table 73: Blacks company overview 2008
Table 74: Blacks Leisure Group key operating statistics 2003-2008
Table 75: Blacks Leisure Group store split at February 2008
Table 76: Cotswold Outdoor company overview 2008
Table 77: Cotswold Outdoor key operating statistics 2003-2008
Table 78: Decathlon company overview 2008
Table 79: Decathlon sales and store information 2003-2008
Table 80: Decathlon Group store locations December
Table 81: Ellis Brigham company overview 2008
Table 82: Ellis Brigham key operating statistics 2003-2008
Table 83: Ellis Brigham store locations and product offer 2008
Table 84: Evans Cycles company overview 2008
Table 85: Evans Cycles key operating statistics 2003-2008
Table 86: Foot Locker company overview 2008
Table 87: Foot Locker key operating statistics 2003-2008
Table 88: Foot Locker international store information 2003 and 2007
Table 89: Foot Locker Group store numbers 2007
Table 90: Intersport company overview 2008
Table 91: Intersport key operating statistics 2003-2008
Table 92: Intersport Buying Group sales 2003-2008
Table 93: M and M Direct company overview 2008
Table 94: M and M Direct key operating statistics 2005-2008
Table 95: Nevada Bobs company overview 2008
Table 96: Nevada Bob's Golf UK key operating statistics 2003-2007e
Table 97: Nevada Bob's Golf European store split September 2008
Table 98: Snow and Rock company overview 2008
Table 99: Snow and Rock key operating statistics 2005-2008
Table 100: Snow and Rock store locations and opening dates 1982-2007
Table 101: Cycle Surgery key operating statistics 2006-2008
Table 102: Trespass company overview 2008
Table 103: Trespass key operating statistics 2003-2008

List of Figures

Figure 1: Price inflation/deflation in total retail and sports goods 1998-2008e
Figure 2: Sports goods category shares 2003 & 2008e
Figure 3: Sportswear share of total clothing & footwear market 2003-2008e
Figure 4: Sports clothing growth compared to all clothing 2003-2008e
Figure 5: Sports footwear growth compared with total footwear market 2003-2008e
Figure 6: Sports/outdoor equipment share of total retail market 2003-2008e
Figure 7: Bicycles share of total retail market 2003-2008e
Figure 8: Consumer spend on sports goods and year-on-year growth 2003-2013
Figure 9: Forecast consumer expenditure growth by sports good category 2008-2013
Figure 10: Consumer spend on sportswear and year-on-year growth 2003-2013
Figure 11: Consumer spend on sports clothing and year-on-year growth 2003-2013
Figure 12: Consumer spend on sports footwear and year-on-year growth 2003-2013
Figure 13: Consumer spend on sports/outdoor equipment and year-on-year growth 2003-2013
Figure 14: Consumer spend on bicycles and year-on-year growth 2003-2013
Figure 15: Winners and losers in sports goods market share 2008e on 2007
Figure 16: UK sales densities of Top Three sportswear retailers 2006/07 and 2007/08
Figure 17: UK space growth vs UK sales growth of Top Three sportswear retailers 2007/08 on 2006/07
Figure 18: Average UK sales per store 2007/08
Figure 19: External factors for sports retailers 2009
Figure 20: Threats and opportunities in the UK sports market 2009
Figure 21: Grocers impact on outdoor sports market 2009
Figure 22: Leading outdoor specialists sales growth 2004-2008e
Figure 23: Outdoor specialists strategies 2009
Figure 24: Growth opportunities in the bicycle market 2009
Figure 25: Halfords sports market share 2003-2008e
Figure 26: Halfords bicycles market share 2003-2008e
Figure 27: JD Sports Fashion sports goods market share 2003-2008e
Figure 28: JD Sports Fashion sports clothing and sports footwear market shares 2003-2008e
Figure 29: JD Sports space allocation, by product type 2008
Figure 30: JD Sports space allocation, by category 2008
Figure 31: JJB Sports sports goods market share 2003-2008e
Figure 32: JJB Sports sports clothing and sports footwear market shares 2003-2008e
Figure 33: JJB Sports space allocation, by product type 2008
Figure 34: JJB Sports space allocation, by category 2008
Figure 35: Sports Direct International sports goods market shares 2003-2008e
Figure 36: Sports Direct International sports clothing and sports footwear market shares 2003-2008e
Figure 37: Sports Direct space allocation, by product type 2008
Figure 38: Sports Direct space allocation, by category 2008
Figure 39: Sports Direct International holdings in other companies, October 2008
Figure 40: American Golf market shares 2003-2008e
Figure 41: Blacks estimated market shares 2003-2008e
Figure 42: Cotswold Outdoor estimated market shares 2003-2008e
Figure 43: Decathlon estimated market shares 2003-2008e
Figure 44: Ellis Brigham market shares 2003-2008e
Figure 45: Evans Cycles estimated market shares 2003-2008e
Figure 46: Foot Locker market shares 2003-2008e
Figure 47: Intersport estimated market shares 2003-2008e
Figure 48: M and M Direct estimated market shares 2003-2008e
Figure 49: Nevada Bob's Golf estimated market shares 2003-2008e
Figure 50: Snow and Rock market shares 2003-2008e
Figure 51: Trespass estimated market shares 2003-2008e

- Halfords
- JD Sports Fashion
- JJB Sports
- American Golf Discount Centre
- Blacks Leisure Group
- Cotswold Outdoor
- Decathlon
- Ellis Brigham
- Evans Cycles
- Foot Locker
- Intersport
- M and M Direct
- Nevada Bob's Golf
- Snow and Rock
- Trespass

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