'The melting pot of America is going through yet another transition. Demographic shifts in the population show an inexorable trend towards a growing number and share of Hispanics. The impact of this is manifest in both an increase in products and services directly appealing to the Hispanic community, as well as an increasing acceptance of Latin culture, foods, and drinks among non-Hispanics.
This report includes insights regarding:
- The importance that Hispanics are not one homogenous group, it is actually made up of people from a number of different countries, socio-economic groups and acculturation stages. - The migration of Latinos from major U.S. entry points into secondary and tertiary markets - The prominence of children in Hispanic households and how they influence consumption - The impact of the extended-family household on consumption - The role of birth versus immigration in the growing U.S. Hispanic population - The median age of the Hispanic population and how this will shape its future'
