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Global Powerline Home Networking Update: Growing in Spite of the Economy Product Image

Global Powerline Home Networking Update: Growing in Spite of the Economy

  • Published: December 2008
  • Region: Global
  • 45 Pages
  • In-Stat/MDR

Broadband powerline (BPL) networking, or powerline communications (PLC), offers a solution with some advantages over coax and twisted-pair, especially in homes and regions with few coax or phone jacks. But, high-speed powerline solutions are also increasingly being used over coax as well.
Worldwide equipment sales based on HomePlug and non-HomePlug broadband powerline approached 10 million in 2007. We still expect powerline to play a dominant role in the existing-wire networking arena on a worldwide scale.

With no new cabling needed, powerline networking is emerging as a winner in the residential networking race on a worldwide basis for multimedia home networking. Although broadband has gained most of the attention, the HomePlug Command & Control (HPCC) low-speed, narrowband powerline has emerged. Demand is rising for conservation and management of energy, becoming the overriding driver for smart grid applications. Utilities are evaluating the HomePlug specifications for a number of applications. Worldwide market acceptance is expected to be strong, especially in light of many regional mandates for energy savings.

This report provides guidance on market trends READ MORE >

Executive Summary
Overview: Networking Over Powerline
Why Powerline?
Avoiding New Cabling
Advantages
Disadvantages
Technical Challenges & Benefits
Competing Existing-Wire Mediums and Technologies
HomePNA and MoCA
Powerline AV Over Coax for MDUs
Alliances, Standards, & Competing Technologies Over Powerline
HomePlug Powerline Alliance
HomePlug-Enabled Service Providers
HomePlug 1.0
HomePlug Command & Control (HPCC)
HomePlug Turbo
HomePlug AV
HomePlug BPL for Access
Universal Powerline Association (UPA)
Consumer Electronic Powerline Communications Alliance (CEPCA)
United Power Line Council (UPLC)
ITU-T G.hn Update
HomeGrid Forum
IEEE 1901
IEEE P1901 Effort Still in Negotiations
Applications for Powerline Networking
Broadband Access Over Powerline
Utility Company Use
Customer Services
BPL Business Models
Three Primary Infrastructure Components
BPL Deployment Costs
Costs of Broadband Access via Powerline
Economic Viability for Rural Communities
In-Home Broadband Over Powerline
Multi-Play Services
Home Networking
Home Automation and Security Systems/Services
Electric Car Charging
Changes in the Market of Note
Product Market Trends
Semiconductor Vendor Changes: CopperGate, SPiDCOM, Arkados, and STMicroelectronics
Arkados and STMicroelectronics
CopperGate
SPiDCOM
New Application Trends
ITU-T G.hn and IEEE P1901
Consumer Perspectives
Familiarity With Alternative Wire Networking Technologies
Types of Alternative Wire Networking Technologies in Use
Type of Alternative Wire Technologies Home Network Users are Considering for an Upgrade
Worldwide Market Shares
Worldwide Forecasts
Why Will Powerline Do Well During an Economic Downturn?
Worldwide Broadband Powerline Networking Equipment: In-Home, and Access/Utility
Opportunities for Broadband Powerline Equipment by Region
Forecast by Retail vs. Service Provider
Forecast by Bandwidth
Forecast by Product Segmentation
Forecast by Technology
Forecast for PHY/MAC Chipset ASP by Bandwidth
Forecast for HomePlug Command & Control Narrowband Powerline
Equipment Vendor Matrix
Methodology

List of Tables
List of Figures

Table 1. Familiarity of Alternative Wire Home Networking Technologies in North America
Table 2. Type of Alternative Networking Technologies in Use by Current Home Network Users in North America
Table 3. Types of Alternative Wire Adapters Under Consideration for Upgrading in North America
Table 4. Worldwide 2007 Broadband Powerline Equipment Market Shares (Units in Thousands)
Table 5. Worldwide Broadband Powerline Equipment, In-Home Networking vs. MDU/Access/Utility, Annual Shipments, 2006–2012 (Units in Thousands)
Table 6. Worldwide Broadband Powerline Equipment by Region, 2006–2012 (Units in Thousands)
Table 7. Worldwide Broadband Powerline Equipment by Sales Channel, 2006–2012 (Units in Thousands).36
Table 8. Worldwide Broadband Powerline Equipment by Bandwidth, 2006–2012 (Units in Thousands)
Table 9. Worldwide Broadband Powerline Equipment by Product Segment, 2006–2012 (Units in Thousands)
Table 10. Worldwide Broadband Powerline Equipment by Technology, HomePlug vs. Non-HomePlug, 2006–2012 (Units in Thousands)
Table 11. Worldwide Broadband Powerline PHY/MAC Chipset ASP by Bandwidth, 2006–2012 (US$)
Table 12. Worldwide HPCC Narrowband Powerline Chipsets, 2007–2012 (Units in Thousands)
Table 13. In-Home Broadband Powerline-Enabled Equipment Vendor Matrix

List of Figures
Figure 1. HomePlug-Enabled Service Providers

Telco TV and Energy Conservation to Drive Powerline’s Growth

Service providers are increasingly driving the broadband powerline networking equipment market, helping to push growth over 50% in 2008, reports the author. However, governments are looking for ways to make their current power generation grid and assets suffice without building additional generation plants, which may become a significant driver for powerline technology in the near future, the high-tech market research firm says. “While powerline retail markets will suffer with a global recession, less impact will be felt from the service provider and utility sectors, resulting in continued growth through 2012,” says Joyce Putscher, In-Stat analyst.

Recent research found the following:
- Worldwide equipment shipments based on Home-Plug and non-HomePlug broadband powerline approached 10 million units in 2007.
- Devolo AG again ranked number one in worldwide annual equipment market shares.
- Governments in Europe, China, and the US have all set aside funding for smart grid applications.

Recent research, Global Powerline Networking: Growing in Spite of Economic Woes, covers the worldwide market for powerline home networking. It provides guidance on market trends and expected progress, opportunities, segmentations, market sizing, and consumer survey results. Worldwide forecasts include unit segmentation by geographic region, product categories, technology/protocol, bandwidth, PHY/MAC chipset ASP, retail vs. service provider channel, and in-home networking vs. access/MDU/utility use.

The information contained, or used as a basis for analysis, in this report came from primary and secondary sources of information. Primary sources of information included telephone and email discussions with industry players involved in powerline networking. Secondary information included company websites, company-provided information, and industry periodicals. In addition, internal databases were utilized. All forecasts represent worldwide figures. Please note that some of the numbers in this report may not calculate exactly due to rounding.

The forecasts in this report are the result of internal models developed by the author to analyze the rapidly changing connected home marketplace. The forecasts in this report focus on equipment unit shipments, except for broadband chipset ASPs and our initial forecast for HPCC chipsets.

This research report also references data from our annual home networking consumer survey, conducted during summer 2008. The respondents from the NA broadband survey were members of a large, third-party online consumer panel that consists of over 1.7 million consumers in the US and Canada, recruited by invitation, all of whom complete an in-depth profiling survey. This panel has the ability to deliver a cross-section of the US and Canadian populations. The screening criteria for the population sampled for this survey included those with a minimum age of 18, those who had broadband access at home, and those with at least one PC used at home. Additionally, we screened respondents in order to obtain at least 10% from Canada to approximate the percentage of Canadian broadband subscribers in North America. This survey covered many topics related to broadband and home networking. This survey had 1,000 completes, with 900 from the US and 100 from Canada. Of the 1,000 North American respondents, 716 respondents had a home network.

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