Leading Manufacturing Companies in North America - IT Sales Opportunities - 2008

Infiniti Research Limited, November 2008, Pages: 79

This is a bundle of the following company profiles and is available at a discount of 30% over the total price of individual reports:

- General Electric
- P & G
- Pfizer Inc.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increased threat perception and incidence of fraud would result in increase in demand for security software and hardware. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services for General Electric, P&G and Pfizer Inc.

Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by General Electric, P&G and Pfizer Inc. might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware, software and IT services for General Electric, P&G and Pfizer Inc. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that General Electric, P&G and Pfizer Inc. will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to General Electric, P&G and Pfizer Inc. Level III opportunities have the lowest scores and hence, unlikely to sell to General Electric, P&G and Pfizer Inc.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of our in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

General Electric
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending & Deployments
3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Being Environmental Friendly
4.2 Business Portfolio Management
4.3 Collaboration & Partnership
4.4 Cost Cutting & Operational Efficiency
4.5 Employee Productivity & Compensation Management
4.6 Global Integrated Supply Chain
4.7 Improving Customer Service
4.8 Introducing New Products
4.9 Lean & Agile Manufacturing
4.10 Mergers & Acquisitions
4.11 Opening New Facility
4.12 Undertaking New Sales & Marketing Initiative
5. Conclusion
6. Key IT Decision Makers
6.1 USA

P&G
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending and Deployments
3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Being Environmental Friendly
4.2 Business Portfolio Management
4.3 Capacity Expansion
4.4 Collaboration & Partnership
4.5 Cost Cutting & Operational Efficiency
4.6 Expanding Research & Development Activities
4.7 Geographical Expansion
4.8 Global Integrated Supply Chain
4.9 Introducing New Products
4.10 Online Sales & Marketing
4.11 Understanding Customer needs
4.12 Undertaking New Sales & Marketing Initiative
5. Conclusion
6. Key IT Spending Decision Makers
6.1Belgium
6.2 Brazil
6.3 Canada
6.4 Germany
6.5 Poland
6.6 Switzerland
6.7 United Kingdom
6.8 United States
6.9 Venezuela

Pfizer Inc.
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending and Deployments
3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Being Environmental Friendly
4.2 Business Portfolio Management
4.3 Capacity Expansion
4.4 Collaboration & Partnership
4.5 Cost Cutting & Operational Efficiency
4.6 Expanding Research & Development Activities
4.7 Introducing New Products
4.8 Mergers & Acquisitions
4.9 Offshoring & Outsourcing
4.10 Online Sales & Marketing
4.11 Enterprise Security
5. Conclusion
6. Key IT Spending Decision Makers
6.1 Canada
6.2 France
6.3 Italy
6.4 Japan
6.5 Poland
6.6 Philliphines
6.7 United States
6.8 United Kingdom

Appendix

Appendix A: Definitions
A.1 Software
A.2 Hardware
A.3 Services

Appendix B: Methodology
B.1 Evaluating Criticality Score
B.2 Evaluating Demand Score
Other Reports in This Series

List of Exhibits

General Electric
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunity Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunity Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunity Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit 4.1: Key Geographical Expansion Plans

P&G
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services

Pfizer Inc.
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit 4.1: Key Capacity Expansion Plans

Appendix
Exhibit B1: Calculations for Estimating Criticality Score
Exhibit B2: Criticality Scores for Various Software Applications
Exhibit B3: Criticality Scores for Various Hardware Products
Exhibit B4: Criticality Scores for Various IT Services
Exhibit B5: Calculations for Estimating Demand Score

- General Electric
- P & G
- Pfizer Inc.

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