Deutsche Bank - IT Sales Opportunities - 2008

Deutsche Bank AG is a global investment bank. It offers a range of investment, financial and related products and services to private individuals, corporate entities and institutional clients worldwide. It has three divisions. Corporate and Investment Bank comprises Corporate Banking and Securities (CB&S) and Global Transaction Banking (GTB) that serves large and medium-sized corporations, financial institutions, public sector and multinational organizations. Private Clients and Asset Management (PCAM) comprises Asset and Wealth Management and Private and Business Clients and serves retail and small corporate, as well as wealthy clients and provides asset management services to retail and institutional clients. Corporate Investments manages the majority of Deutsche Bank’s alternative assets portfolio and other debt and equity positions.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increased threat perception and incidence of fraud would result in increase in demand for security software and hardware. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Deutsche Bank AG.

Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Deutsche Bank AG might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware, software and IT services for Deutsche Bank AG. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Deutsche Bank AG will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Deutsche Bank AG. Level III opportunities have the lowest scores and hence, unlikely to sell to Deutsche Bank AG.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of the author’s in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies. SHOW LESS READ MORE >

1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters

2. IT Spending and Deployments

3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services

4. Sales Drivers
4.1 Being Environmental Friendly
4.2 Branch Renewal
4.3 Business Continuity
4.4 Business Risk Management
4.5 Data Security standards
4.6 Electronic & Algorithmic Trade Execution
4.7 Establishing & Retaining Customer Trust
4.8 Facilities Expansion
4.9 Increasing Employee Productivity
4.10 Mergers & Acquisitions
4.11 Partnerships & Alliances
4.12 Product Mix Expansion

5. Conclusion

Appendix A: Key IT Spending Decision Makers
Germany
India
Singapore
Spain
UK
USA

Appendix B: Definitions
B.1 Software
B.2 Hardware
B.3 Services

Appendix C: Methodology
C.1 Evaluating Criticality Score
C.2 Evaluating Demand Score
Other Reports in This Series

List of Exhibits
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit 4.1: Key Facility Expansion Plans
Exhibit C1: Calculations for Estimating Criticality Score
Exhibit C2: Criticality Scores for Various Software Applications
Exhibit C3: Criticality Scores for Various Hardware Products
Exhibit C4: Criticality Scores for Various IT Services
Exhibit C5: Calculations for Estimating Demand Score

- Deutsche Bank AG