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U.S. Protein Ingredients Markets
Frost & Sullivan, Dec 2008, Pages: 166
This research service tracks the key trends in the U.S. protein ingredients markets, while also quantifying the markets in terms of revenue and unit shipment. Key companies and trends are discussed. It provides unit shipment, price and revenue forecasts at a total market and segment level, from 2008 to 2014.
This Frost & Sullivan research service titled U.S. Protein Ingredients Market provides an overview of revenues and unit shipment, as well as an analysis of key challenges and forecasts for various segments. In this research, Frost & Sullivan's expert analysts thoroughly examine the markets for soy proteins, whey proteins, gelatin, egg protein, casein/caseinates, and wheat gluten together with the application, pricing and market trend analysis at segment level.
Market Overview
War between Plant and Animal Proteins Proves to be a Blessing in Disguise for U.S. Protein Ingredients Markets
The U.S. protein ingredients market was worth $3,955.0 million in 2007, with growth being driven by both plant and animal proteins. The relatively low-cost soy protein among plant proteins and whey protein among animal origin proteins are witnessing appreciable growth in volume consumption within the U.S. The soy protein market is the largest segment in terms of revenue and volume. Over the past year, the vegetable/plant proteins are exploiting the advantage gained over dairy products owing to the steep rise in dairy prices in the U.S. In 2007, Casein/caseinates were sold at an average price of around $4.9 per pound, while soy protein prices ranged from $0.42 to $2.08 per pound depending on its type. Demand from nutritional applications will fuel growth in the U.S. casein/caseinates market.
“The U.S. animal proteins market is facing a descent threat of being partially or completely replaced by their vegetable-origin proteins and other ingredients in certain applications in the coming few years,” notes the analyst of this research service. “For example, Solae LLC, world’s leading participant within the soy protein arena, is targeting the dairy proteins end-user market by offering soy protein solutions as dairy replacers.” Also, a few plant-based hydrocolloids are posing a mild challenge for the gelatin market. The ongoing contest between plant protein and animal protein has had positive repercussions on the market, paving the way for technological applications and deeper penetration into new arenas. These new product introductions are accompanied by powerful marketing strategies by market participants to ensure successful product uptake. Hence, this competition has panned out to be advantageous to the overall U.S. protein ingredients market.
“On one hand, the animal proteins will continue to advance in applications where they are used for their unique functionalities, and are very difficult to be replaced,” says “On the other hand, the plant proteins would carry on their march towards penetrating burgeoning applications such as satiety and vegan foods market.” The alliance between Solae LLC and Senomyx Inc to develop bitter blockers that would enhance the taste of soy proteins has proved successful. This is a noteworthy milestone in the evolution of the market, and is expected to boost market prospects significantly in the future.
Reliability in both supply and quality is a watchword for success for participants operating in this space. Consistency in ingredients quality is integral for maintaining the taste and texture of the end product. Considering the raw material shortages and erratic imports that constrain some of the segments, timely supply assumes great importance in the success formula. These factors impact ingredient prices. Ingredients such as casein, gelatin, and wheat gluten are experiencing market conditions similar to a commodity product. In such a scenario, customer trust on a supplier becomes extremely significant. The manufacturer-customer relationship is an important aspect of competitive strategy.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Soy proteins
- Whey proteins
- Gelatin
- Egg protein
- Casein/caseinates
- Wheat gluten
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