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Household Products in South Africa to 2012
Datamonitor, Nov 2008, Pages: 255
This databook is a detailed information resource covering all the key data points on Household Products in South Africa. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.
Scope
- Contains information on: Air fresheners, Bleach, Dishwashing products, Furniture polish, Insecticides, Scouring products, Textile washing products, Toiletcare
- Provides market value, volume, expenditure and consumption data by market, category and segment
- Includes company and brand share data by categories
Highlights of this title
The market for Household Products in South Africa increased between 2002-2007, growing at an average annual rate of 3.9%.
The leading company in the market in 2007 was Unilever. The second-largest player was Reckitt Benckiser PLC with S.C. Johnson & Son, Inc. in third place.
Key reasons to purchase this title
- Discover the major quantitative trends affecting the Household Products markets
- Understand consumers consumption and expenditure patterns
- Understand the future direction of the market with reliable historical data and full five year forecasting
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