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Household Products in South Africa to 2012


Description: This databook is a detailed information resource covering all the key data points on Household Products in South Africa. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope


- Contains information on: Air fresheners, Bleach, Dishwashing products, Furniture polish, Insecticides, Scouring products, Textile washing products, Toiletcare

- Provides market value, volume, expenditure and consumption data by market, category and segment

- Includes company and brand share data by categories


Highlights of this title

The market for Household Products in South Africa increased between 2002-2007, growing at an average annual rate of 3.9%.

The leading company in the market in 2007 was Unilever. The second-largest player was Reckitt Benckiser PLC with S.C. Johnson & Son, Inc. in third place.

Key reasons to purchase this title


- Discover the major quantitative trends affecting the Household Products markets

- Understand consumers consumption and expenditure patterns

- Understand the future direction of the market with reliable historical data and full five year forecasting


Contents: Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Household Products 2
Summary category level - Toilet care 3
Summary category level - Furniture polish 4
Summary category level - Insecticides 5
Summary category level - Textile washing products 6
Summary category level - Scouring products 7
Summary category level - General purpose cleaners 8
Summary category level - Air fresheners 9
Summary category level - Bleach 10
Summary category level - Dishwashing products 11
Chapter 2 INTRODUCTION 12
What is this report about? 12
How to use this report 12
Market Definition 13
Chapter 3 MARKET OVERVIEW 35
Value Analysis, 2002-2007 35
Value Analysis, 2007-2012 37
Value Analysis, US$ 2002-2007 40
Value Analysis, US$ 2007-2012 41
Volume Analysis, 2002-2007 43
Volume Analysis, 2007-2012 45
Company and Brand Share Analysis 49
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 4 LEADING COMPANY PROFILES 63
Unilever 63
Reckitt Benckiser PLC 65
Chapter 5 CATEGORY ANALYSIS - TOILET CARE 67
Value Analysis, 2002-2007 67
Value Analysis, 2007-2012 68
Value Analysis, US$ 2002-2007 70
Value Analysis, US$ 2007-2012 70
Volume Analysis, 2002-2007 72
Volume Analysis, 2007-2012 73
Company and Brand Share Analysis 76
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 6 CATEGORY ANALYSIS - FURNITURE POLISH 84
Value Analysis, 2002-2007 84
Value Analysis, 2007-2012 85
Value Analysis, US$ 2002-2007 87
Value Analysis, US$ 2007-2012 87
Volume Analysis, 2002-2007 89
Volume Analysis, 2007-2012 90
Company and Brand Share Analysis 93
Distribution Analysis 96
Expenditure & consumption per capita 98
Chapter 7 CATEGORY ANALYSIS - INSECTICIDES 101
Value Analysis, 2002-2007 101
Value Analysis, 2007-2012 102
Value Analysis, US$ 2002-2007 104
Value Analysis, US$ 2007-2012 104
Volume Analysis, 2002-2007 106
Volume Analysis, 2007-2012 107
Company and Brand Share Analysis 110
Distribution Analysis 113
Expenditure & consumption per capita 115
Chapter 8 CATEGORY ANALYSIS - TEXTILE WASHING PRODUCTS 118
Value Analysis, 2002-2007 118
Value Analysis, 2007-2012 119
Value Analysis, US$ 2002-2007 121
Value Analysis, US$ 2007-2012 121
Volume Analysis, 2002-2007 123
Volume Analysis, 2007-2012 124
Company and Brand Share Analysis 127
Distribution Analysis 130
Expenditure & consumption per capita 132
Chapter 9 CATEGORY ANALYSIS - SCOURING PRODUCTS 135
Value Analysis, 2002-2007 135
Value Analysis, 2007-2012 136
Value Analysis, US$ 2002-2007 138
Value Analysis, US$ 2007-2012 138
Volume Analysis, 2002-2007 140
Volume Analysis, 2007-2012 141
Company and Brand Share Analysis 144
Distribution Analysis 147
Expenditure & consumption per capita 149
Chapter 10 CATEGORY ANALYSIS - GENERAL PURPOSE CLEANERS 152
Value Analysis, 2002-2007 152
Value Analysis, 2007-2012 154
Value Analysis, US$ 2002-2007 156
Value Analysis, US$ 2007-2012 157
Volume Analysis, 2002-2007 159
Volume Analysis, 2007-2012 161
Company and Brand Share Analysis 164
Distribution Analysis 167
Expenditure & consumption per capita 169
Chapter 11 CATEGORY ANALYSIS - AIR FRESHENERS 175
Value Analysis, 2002-2007 175
Value Analysis, 2007-2012 176
Value Analysis, US$ 2002-2007 178
Value Analysis, US$ 2007-2012 178
Volume Analysis, 2002-2007 180
Volume Analysis, 2007-2012 181
Company and Brand Share Analysis 184
Distribution Analysis 187
Expenditure & consumption per capita 189
Chapter 12 CATEGORY ANALYSIS - BLEACH 192
Value Analysis, 2002-2007 192
Value Analysis, 2007-2012 193
Value Analysis, US$ 2002-2007 195
Value Analysis, US$ 2007-2012 195
Volume Analysis, 2002-2007 197
Volume Analysis, 2007-2012 198
Company and Brand Share Analysis 201
Distribution Analysis 204
Expenditure & consumption per capita 206
Chapter 13 CATEGORY ANALYSIS - DISHWASHING PRODUCTS 209
Value Analysis, 2002-2007 209
Value Analysis, 2007-2012 210
Value Analysis, US$ 2002-2007 212
Value Analysis, US$ 2007-2012 212
Volume Analysis, 2002-2007 214
Volume Analysis, 2007-2012 215
Company and Brand Share Analysis 218
Distribution Analysis 221
Expenditure & consumption per capita 223
Chapter 14 COUNTRY COMPARISON 226
Value 226
Volume 231
Market Share 236
Chapter 15 NEW PRODUCT DEVELOPMENT 237
Product launches over time 237
Recent product launches 239
Chapter 16 SOUTH AFRICA SOCIOECONOMIC PROFILE 240
Country Overview 240
Key Facts 241
Political Overview 243
South Africa Economic Overview 244
Chapter 17 SOUTH AFRICA MACROECONOMIC PROFILE 245
Macroeconomic Indicators 245
Chapter 18 RESEARCH METHODOLOGY 250
Methodology overview 250
Secondary research 251
Market modeling 252
Primary research 253
Data finalization 254
Ongoing research 254
Chapter 19 APPENDIX 255
Future readings 255
How to contact experts in your industry 255

LIST OF FIGURES
Figure 1: South Africa Household Products value & value forecast, 2002-2012 (ZAR m, nominal prices) 39
Figure 2: South Africa Household Products category growth comparison, by value, 2002-2012 42
Figure 3: South Africa Household Products volume & volume forecast, 2002-2012 (Kg/Liters/Units m) 47
Figure 4: South Africa Household Products category growth comparison, by volume, 2002-2012 48
Figure 5: South Africa Household Products company share, by value, 2006-2007 (%) 53
Figure 6: South Africa Household Products distribution channels, by value, 2006-2007(%) 56
Figure 7: South Africa Toilet care value & value forecast, 2002-2012 (ZAR m, nominal prices) 69
Figure 8: South Africa Toilet care category growth comparison, by value, 2002-2012 71
Figure 9: South Africa Toilet care volume & volume forecast, 2002-2012 (Units m) 74
Figure 10: South Africa Toilet care category growth comparison, by volume, 2002-2012 75
Figure 11: South Africa Toilet care company share, by value, 2006-2007 (%) 77
Figure 12: South Africa Toilet care distribution channels, by value, 2006-2007(%) 80
Figure 13: South Africa Furniture polish value & value forecast, 2002-2012 (ZAR m, nominal prices) 86
Figure 14: South Africa Furniture polish category growth comparison, by value, 2002-2012 88
Figure 15: South Africa Furniture polish volume & volume forecast, 2002-2012 (Units m) 91
Figure 16: South Africa Furniture polish category growth comparison, by volume, 2002-2012 92
Figure 17: South Africa Furniture polish company share, by value, 2006-2007 (%) 94
Figure 18: South Africa Furniture polish distribution channels, by value, 2006-2007(%) 97
Figure 19: South Africa Insecticides value & value forecast, 2002-2012 (ZAR m, nominal prices) 103
Figure 20: South Africa Insecticides category growth comparison, by value, 2002-2012 105
Figure 21: South Africa Insecticides volume & volume forecast, 2002-2012 (Units/Liters m) 108
Figure 22: South Africa Insecticides category growth comparison, by volume, 2002-2012 109
Figure 23: South Africa Insecticides company share, by value, 2006-2007 (%) 111
Figure 24: South Africa Insecticides distribution channels, by value, 2006-2007(%) 114
Figure 25: South Africa Textile washing products value & value forecast, 2002-2012 (ZAR m, nominal prices) 120
Figure 26: South Africa Textile washing products category growth comparison, by value, 2002-2012 122
Figure 27: South Africa Textile washing products volume & volume forecast, 2002-2012 (Units/Liters m) 125
Figure 28: South Africa Textile washing products category growth comparison, by volume, 2002-2012 126
Figure 29: South Africa Textile washing products company share, by value, 2006-2007 (%) 128
Figure 30: South Africa Textile washing products distribution channels, by value, 2006-2007(%) 131
Figure 31: South Africa Scouring products value & value forecast, 2002-2012 (ZAR m, nominal prices) 137
Figure 32: South Africa Scouring products category growth comparison, by value, 2002-2012 139
Figure 33: South Africa Scouring products volume & volume forecast, 2002-2012 (Units m) 142
Figure 34: South Africa Scouring products category growth comparison, by volume, 2002-2012 143
Figure 35: South Africa Scouring products company share, by value, 2006-2007 (%) 145
Figure 36: South Africa Scouring products distribution channels, by value, 2006-2007(%) 148
Figure 37: South Africa General purpose cleaners value & value forecast, 2002-2012 (ZAR m, nominal prices) 155
Figure 38: South Africa General purpose cleaners category growth comparison, by value, 2002-2012 158
Figure 39: South Africa General purpose cleaners volume & volume forecast, 2002-2012 (Liters m) 162
Figure 40: South Africa General purpose cleaners category growth comparison, by volume, 2002-2012 163
Figure 41: South Africa General purpose cleaners company share, by value, 2006-2007 (%) 165
Figure 42: South Africa General purpose cleaners distribution channels, by value, 2006-2007(%) 168
Figure 43: South Africa Air fresheners value & value forecast, 2002-2012 (ZAR m, nominal prices) 177
Figure 44: South Africa Air fresheners category growth comparison, by value, 2002-2012 179
Figure 45: South Africa Air fresheners volume & volume forecast, 2002-2012 (Units m) 182
Figure 46: South Africa Air fresheners category growth comparison, by volume, 2002-2012 183
Figure 47: South Africa Air fresheners company share, by value, 2006-2007 (%) 185
Figure 48: South Africa Air fresheners distribution channels, by value, 2006-2007(%) 188
Figure 49: South Africa Bleach value & value forecast, 2002-2012 (ZAR m, nominal prices) 194
Figure 50: South Africa Bleach category growth comparison, by value, 2002-2012 196
Figure 51: South Africa Bleach volume & volume forecast, 2002-2012 (Kg/Liters m) 199
Figure 52: South Africa Bleach category growth comparison, by volume, 2002-2012 200
Figure 53: South Africa Bleach company share, by value, 2006-2007 (%) 202
Figure 54: South Africa Bleach distribution channels, by value, 2006-2007(%) 205
Figure 55: South Africa Dishwashing products value & value forecast, 2002-2012 (ZAR m, nominal prices) 211
Figure 56: South Africa Dishwashing products category growth comparison, by value, 2002-2012 213
Figure 57: South Africa Dishwashing products volume & volume forecast, 2002-2012 (Units m) 216
Figure 58: South Africa Dishwashing products category growth comparison, by volume, 2002-2012 217
Figure 59: South Africa Dishwashing products company share, by value, 2006-2007 (%) 219
Figure 60: South Africa Dishwashing products distribution channels, by value, 2006-2007(%) 222
Figure 61: Global Household Products market split (value terms, 2007) - Top 5 countries 227
Figure 62: Global Household Products market value, 2002 - 2007 (Top 5 countries) 230
Figure 63: Global Household Products market split (volume terms, 2007) - Top 5 countries 232
Figure 64: Global Household Products market volume, 2002 - 2007 (Top 5 countries) 235
Figure 65: Map of South Africa 242
Figure 66: Annual data review process 251

LIST OF TABLES
Table 1: Household Products category definitions 14
Table 2: Household Products distribution channels 16
Table 3: South Africa Household Products value, 2002-2007 (ZAR m, nominal prices) 36
Table 4: South Africa Household Products value forecast, 2007-2012 (ZAR m, nominal prices) 38
Table 5: South Africa Household Products value, 2002-2007 (US$ m nominal prices) 40
Table 6: South Africa Household Products value forecast, 2007-2012 (US$ m nominal prices) 41
Table 7: South Africa Household Products volume, 2002-2007 (Kg/Liters/Units m) 44
Table 8: South Africa Household Products volume forecast, 2007-2012 (Kg/Liters/Units m) 46
Table 9: South Africa Household Products brand share, by value, 2006-2007 (%) 49
Table 10: South Africa Household Products value, by brand 2006-2007 (ZAR m nominal prices) 51
Table 11: South Africa Household Products company share by value, 2006-2007 (%) 54
Table 12: South Africa Household Products value, by company, 2006-2007 (ZAR m nominal prices) 54
Table 13: South Africa Household Products distribution channels, by value, 2006-2007 (%) 55
Table 14: South Africa Household Products value, by distribution channel, 2006-2007 (ZAR m nominal prices) 55
Table 15: South Africa Household Products expenditure per capita, 2002-2007 (ZAR, nominal prices) 57
Table 16: South Africa Household Products forecast expenditure per capita, 2007-2012 (ZAR, nominal prices) 58
Table 17: South Africa Household Products expenditure per capita, 2002-2007 (US$ nominal prices) 59
Table 18: South Africa Household Products forecast expenditure per capita, 2007-2012 (US$ nominal prices) 60
Table 19: South Africa Household Products consumption per capita, 2002-2007 (Kg/Liters/Units) 61
Table 20: South Africa Household Products forecast consumption per capita, 2007-2012 (Kg/Liters/Units) 62
Table 21: Unilever Key Facts 63
Table 22: Reckitt Benckiser PLC Key Facts 65
Table 23: South Africa Toilet care value, 2002-2007 (ZAR m, nominal prices) 67
Table 24: South Africa Toilet care value forecast, 2007-2012 (ZAR m, nominal prices) 68
Table 25: South Africa Toilet care value, 2002-2007 (US$ m nominal prices) 70
Table 26: South Africa Toilet care value forecast, 2007-2012 (US$ m nominal prices) 70
Table 27: South Africa Toilet care volume, 2002-2007 (Units m) 72
Table 28: South Africa Toilet care volume forecast, 2007-2012 (Units m) 73
Table 29: South Africa Toilet care brand share, by value, 2006-2007 (%) 76
Table 30: South Africa Toilet care value, by brand 2006-2007 (ZAR m nominal prices) 76
Table 31: South Africa Toilet care company share by value, 2006-2007 (%) 78
Table 32: South Africa Toilet care value, by company, 2006-2007 (ZAR m nominal prices) 78
Table 33: South Africa Toilet care distribution channels, by value, 2006-2007 (%) 79
Table 34: South Africa Toilet care value, by distribution channel, 2006-2007 (ZAR m nominal prices) 79
Table 35: South Africa Toilet care expenditure per capita, 2002-2007 (ZAR, nominal prices) 81
Table 36: South Africa Toilet care forecast expenditure per capita, 2007-2012 (ZAR, nominal prices) 81
Table 37: South Africa Toilet care expenditure per capita, 2002-2007 (US$ nominal prices) 82
Table 38: South Africa Toilet care forecast expenditure per capita, 2007-2012 (US$ nominal prices) 82
Table 39: South Africa Toilet care consumption per capita, 2002-2007 (Units) 83
Table 40: South Africa Toilet care forecast consumption per capita, 2007-2012 (Units) 83
Table 41: South Africa Furniture polish value, 2002-2007 (ZAR m, nominal prices) 84
Table 42: South Africa Furniture polish value forecast, 2007-2012 (ZAR m, nominal prices) 85
Table 43: South Africa Furniture polish value, 2002-2007 (US$ m nominal prices) 87
Table 44: South Africa Furniture polish value forecast, 2007-2012 (US$ m nominal prices) 87
Table 45: South Africa Furniture polish volume, 2002-2007 (Units m) 89
Table 46: South Africa Furniture polish volume forecast, 2007-2012 (Units m) 90
Table 47: South Africa Furniture polish brand share, by value, 2006-2007 (%) 93
Table 48: South Africa Furniture polish value, by brand 2006-2007 (ZAR m nominal prices) 93
Table 49: South Africa Furniture polish company share by value, 2006-2007 (%) 95
Table 50: South Africa Furniture polish value, by company, 2006-2007 (ZAR m nominal prices) 95
Table 51: South Africa Furniture polish distribution channels, by value, 2006-2007 (%) 96
Table 52: South Africa Furniture polish value, by distribution channel, 2006-2007 (ZAR m nominal prices) 96
Table 53: South Africa Furniture polish expenditure per capita, 2002-2007 (ZAR, nominal prices) 98
Table 54: South Africa Furniture polish forecast expenditure per capita, 2007-2012 (ZAR, nominal prices) 98
Table 55: South Africa Furniture polish expenditure per capita, 2002-2007 (US$ nominal prices) 99
Table 56: South Africa Furniture polish forecast expenditure per capita, 2007-2012 (US$ nominal prices) 99
Table 57: South Africa Furniture polish consumption per capita, 2002-2007 (Units) 100
Table 58: South Africa Furniture polish forecast consumption per capita, 2007-2012 (Units) 100
Table 59: South Africa Insecticides value, 2002-2007 (ZAR m, nominal prices) 101
Table 60: South Africa Insecticides value forecast, 2007-2012 (ZAR m, nominal prices) 102
Table 61: South Africa Insecticides value, 2002-2007 (US$ m nominal prices) 104
Table 62: South Africa Insecticides value forecast, 2007-2012 (US$ m nominal prices) 104
Table 63: South Africa Insecticides volume, 2002-2007 (Units/Liters m) 106
Table 64: South Africa Insecticides volume forecast, 2007-2012 (Units/Liters m) 107
Table 65: South Africa Insecticides brand share, by value, 2006-2007 (%) 110
Table 66: South Africa Insecticides value, by brand 2006-2007 (ZAR m nominal prices) 110
Table 67: South Africa Insecticides company share by value, 2006-2007 (%) 112
Table 68: South Africa Insecticides value, by company, 2006-2007 (ZAR m nominal prices) 112
Table 69: South Africa Insecticides distribution channels, by value, 2006-2007 (%) 113
Table 70: South Africa Insecticides value, by distribution channel, 2006-2007 (ZAR m nominal prices) 113
Table 71: South Africa Insecticides expenditure per capita, 2002-2007 (ZAR, nominal prices) 115
Table 72: South Africa Insecticides forecast expenditure per capita, 2007-2012 (ZAR, nominal prices) 115
Table 73: South Africa Insecticides expenditure per capita, 2002-2007 (US$ nominal prices) 116
Table 74: South Africa Insecticides forecast expenditure per capita, 2007-2012 (US$ nominal prices) 116
Table 75: South Africa Insecticides consumption per capita, 2002-2007 (Units/Liters) 117
Table 76: South Africa Insecticides forecast consumption per capita, 2007-2012 (Units/Liters) 117
Table 77: South Africa Textile washing products value, 2002-2007 (ZAR m, nominal prices) 118
Table 78: South Africa Textile washing products value forecast, 2007-2012 (ZAR m, nominal prices) 119
Table 79: South Africa Textile washing products value, 2002-2007 (US$ m nominal prices) 121
Table 80: South Africa Textile washing products value forecast, 2007-2012 (US$ m nominal prices) 121
Table 81: South Africa Textile washing products volume, 2002-2007 (Units/Liters m) 123
Table 82: South Africa Textile washing products volume forecast, 2007-2012 (Units/Liters m) 124
Table 83: South Africa Textile washing products brand share, by value, 2006-2007 (%) 127
Table 84: South Africa Textile washing products value, by brand 2006-2007 (ZAR m nominal prices) 127
Table 85: South Africa Textile washing products company share by value, 2006-2007 (%) 129
Table 86: South Africa Textile washing products value, by company, 2006-2007 (ZAR m nominal prices) 129
Table 87: South Africa Textile washing products distribution channels, by value, 2006-2007 (%) 130
Table 88: South Africa Textile washing products value, by distribution channel, 2006-2007 (ZAR m nominal prices) 130
Table 89: South Africa Textile washing products expenditure per capita, 2002-2007 (ZAR, nominal prices) 132
Table 90: South Africa Textile washing products forecast expenditure per capita, 2007-2012 (ZAR, nominal prices) 132
Table 91: South Africa Textile washing products expenditure per capita, 2002-2007 (US$ nominal prices) 133
Table 92: South Africa Textile washing products forecast expenditure per capita, 2007-2012 (US$ nominal prices) 133
Table 93: South Africa Textile washing products consumption per capita, 2002-2007 (Units/Liters) 134
Table 94: South Africa Textile washing products forecast consumption per capita, 2007-2012 (Units/Liters) 134
Table 95: South Africa Scouring products value, 2002-2007 (ZAR m, nominal prices) 135
Table 96: South Africa Scouring products value forecast, 2007-2012 (ZAR m, nominal prices) 136
Table 97: South Africa Scouring products value, 2002-2007 (US$ m nominal prices) 138
Table 98: South Africa Scouring products value forecast, 2007-2012 (US$ m nominal prices) 138
Table 99: South Africa Scouring products volume, 2002-2007 (Units m) 140
Table 100: South Africa Scouring products volume forecast, 2007-2012 (Units m) 141
Table 101: South Africa Scouring products brand share, by value, 2006-2007 (%) 144
Table 102: South Africa Scouring products value, by brand 2006-2007 (ZAR m nominal prices) 144
Table 103: South Africa Scouring products company share by value, 2006-2007 (%) 146
Table 104: South Africa Scouring products value, by company, 2006-2007 (ZAR m nominal prices) 146
Table 105: South Africa Scouring products distribution channels, by value, 2006-2007 (%) 147
Table 106: South Africa Scouring products value, by distribution channel, 2006-2007 (ZAR m nominal prices) 147
Table 107: South Africa Scouring products expenditure per capita, 2002-2007 (ZAR, nominal prices) 149
Table 108: South Africa Scouring products forecast expenditure per capita, 2007-2012 (ZAR, nominal prices) 149
Table 109: South Africa Scouring products expenditure per capita, 2002-2007 (US$ nominal prices) 150
Table 110: South Africa Scouring products forecast expenditure per capita, 2007-2012 (US$ nominal prices) 150
Table 111: South Africa Scouring products consumption per capita, 2002-2007 (Units) 151
Table 112: South Africa Scouring products forecast consumption per capita, 2007-2012 (Units) 151
Table 113: South Africa General purpose cleaners value, 2002-2007 (ZAR m, nominal prices) 153
Table 114: South Africa General purpose cleaners value forecast, 2007-2012 (ZAR m, nominal prices) 154
Table 115: South Africa General purpose cleaners value, 2002-2007 (US$ m nominal prices) 156
Table 116: South Africa General purpose cleaners value forecast, 2007-2012 (US$ m nominal prices) 157
Table 117: South Africa General purpose cleaners volume, 2002-2007 (Liters m) 160
Table 118: South Africa General purpose cleaners volume forecast, 2007-2012 (Liters m) 161
Table 119: South Africa General purpose cleaners brand share, by value, 2006-2007 (%) 164
Table 120: South Africa General purpose cleaners value, by brand 2006-2007 (ZAR m nominal prices) 164
Table 121: South Africa General purpose cleaners company share by value, 2006-2007 (%) 166
Table 122: South Africa General purpose cleaners value, by company, 2006-2007 (ZAR m nominal prices) 166
Table 123: South Africa General purpose cleaners distribution channels, by value, 2006-2007 (%) 167
Table 124: South Africa General purpose cleaners value, by distribution channel, 2006-2007 (ZAR m nominal prices) 167
Table 125: South Africa General purpose cleaners expenditure per capita, 2002-2007 (ZAR, nominal prices) 169
Table 126: South Africa General purpose cleaners forecast expenditure per capita, 2007-2012 (ZAR, nominal prices) 170
Table 127: South Africa General purpose cleaners expenditure per capita, 2002-2007 (US$ nominal prices) 171
Table 128: South Africa General purpose cleaners forecast expenditure per capita, 2007-2012 (US$ nominal prices) 172
Table 129: South Africa General purpose cleaners consumption per capita, 2002-2007 (Liters) 173
Table 130: South Africa General purpose cleaners forecast consumption per capita, 2007-2012 (Liters) 174
Table 131: South Africa Air fresheners value, 2002-2007 (ZAR m, nominal prices) 175
Table 132: South Africa Air fresheners value forecast, 2007-2012 (ZAR m, nominal prices) 176
Table 133: South Africa Air fresheners value, 2002-2007 (US$ m nominal prices) 178
Table 134: South Africa Air fresheners value forecast, 2007-2012 (US$ m nominal prices) 178
Table 135: South Africa Air fresheners volume, 2002-2007 (Units m) 180
Table 136: South Africa Air fresheners volume forecast, 2007-2012 (Units m) 181
Table 137: South Africa Air fresheners brand share, by value, 2006-2007 (%) 184
Table 138: South Africa Air fresheners value, by brand 2006-2007 (ZAR m nominal prices) 184
Table 139: South Africa Air fresheners company share by value, 2006-2007 (%) 186
Table 140: South Africa Air fresheners value, by company, 2006-2007 (ZAR m nominal prices) 186
Table 141: South Africa Air fresheners distribution channels, by value, 2006-2007 (%) 187
Table 142: South Africa Air fresheners value, by distribution channel, 2006-2007 (ZAR m nominal prices) 187
Table 143: South Africa Air fresheners expenditure per capita, 2002-2007 (ZAR, nominal prices) 189
Table 144: South Africa Air fresheners forecast expenditure per capita, 2007-2012 (ZAR, nominal prices) 189
Table 145: South Africa Air fresheners expenditure per capita, 2002-2007 (US$ nominal prices) 190
Table 146: South Africa Air fresheners forecast expenditure per capita, 2007-2012 (US$ nominal prices) 190
Table 147: South Africa Air fresheners consumption per capita, 2002-2007 (Units) 191
Table 148: South Africa Air fresheners forecast consumption per capita, 2007-2012 (Units) 191
Table 149: South Africa Bleach value, 2002-2007 (ZAR m, nominal prices) 192
Table 150: South Africa Bleach value forecast, 2007-2012 (ZAR m, nominal prices) 193
Table 151: South Africa Bleach value, 2002-2007 (US$ m nominal prices) 195
Table 152: South Africa Bleach value forecast, 2007-2012 (US$ m nominal prices) 195
Table 153: South Africa Bleach volume, 2002-2007 (Kg/Liters m) 197
Table 154: South Africa Bleach volume forecast, 2007-2012 (Kg/Liters m) 198
Table 155: South Africa Bleach brand share, by value, 2006-2007 (%) 201
Table 156: South Africa Bleach value, by brand 2006-2007 (ZAR m nominal prices) 201
Table 157: South Africa Bleach company share by value, 2006-2007 (%) 203
Table 158: South Africa Bleach value, by company, 2006-2007 (ZAR m nominal prices) 203
Table 159: South Africa Bleach distribution channels, by value, 2006-2007 (%) 204
Table 160: South Africa Bleach value, by distribution channel, 2006-2007 (ZAR m nominal prices) 204
Table 161: South Africa Bleach expenditure per capita, 2002-2007 (ZAR, nominal prices) 206
Table 162: South Africa Bleach forecast expenditure per capita, 2007-2012 (ZAR, nominal prices) 206
Table 163: South Africa Bleach expenditure per capita, 2002-2007 (US$ nominal prices) 207
Table 164: South Africa Bleach forecast expenditure per capita, 2007-2012 (US$ nominal prices) 207
Table 165: South Africa Bleach consumption per capita, 2002-2007 (Kg/Liters) 208
Table 166: South Africa Bleach forecast consumption per capita, 2007-2012 (Kg/Liters) 208
Table 167: South Africa Dishwashing products value, 2002-2007 (ZAR m, nominal prices) 209
Table 168: South Africa Dishwashing products value forecast, 2007-2012 (ZAR m, nominal prices) 210
Table 169: South Africa Dishwashing products value, 2002-2007 (US$ m nominal prices) 212
Table 170: South Africa Dishwashing products value forecast, 2007-2012 (US$ m nominal prices) 212
Table 171: South Africa Dishwashing products volume, 2002-2007 (Units m) 214
Table 172: South Africa Dishwashing products volume forecast, 2007-2012 (Units m) 215
Table 173: South Africa Dishwashing products brand share, by value, 2006-2007 (%) 218
Table 174: South Africa Dishwashing products value, by brand 2006-2007 (ZAR m nominal prices) 218
Table 175: South Africa Dishwashing products company share by value, 2006-2007 (%) 220
Table 176: South Africa Dishwashing products value, by company, 2006-2007 (ZAR m nominal prices) 220
Table 177: South Africa Dishwashing products distribution channels, by value, 2006-2007 (%) 221
Table 178: South Africa Dishwashing products value, by distribution channel, 2006-2007 (ZAR m nominal prices) 221
Table 179: South Africa Dishwashing products expenditure per capita, 2002-2007 (ZAR, nominal prices) 223
Table 180: South Africa Dishwashing products forecast expenditure per capita, 2007-2012 (ZAR, nominal prices) 223
Table 181: South Africa Dishwashing products expenditure per capita, 2002-2007 (US$ nominal prices) 224
Table 182: South Africa Dishwashing products forecast expenditure per capita, 2007-2012 (US$ nominal prices) 224
Table 183: South Africa Dishwashing products consumption per capita, 2002-2007 (Units) 225
Table 184: South Africa Dishwashing products forecast consumption per capita, 2007-2012 (Units) 225
Table 185: Global Household Products market value, 2007 226
Table 186: Global Household Products market split (value terms (US$ m), 2007) - Top 5 countries 229
Table 187: Global Household Products market volume, 2007 231
Table 188: Global Household Products market split (volume terms, 2007) - Top 5 countries 234
Table 189: Leading players - Top 5 countries 236
Table 190: South Africa Household Products new product launches (reports) and SKUs, by company (Top 5 companies), 2007 237
Table 191: South Africa Household Products new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 238
Table 192: South Africa Household Products new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 238
Table 193: South Africa Household Products new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 239
Table 194: South Africa Household Products new product launches (reports) - Recent 5 launches 239
Table 195: South Africa Key Facts 241
Table 196: South Africa population, by age group, 2002-2007 (millions) 245
Table 197: South Africa population forecast, by age group, 2007-2012 (millions) 246
Table 198: South Africa population, by gender, 2002-2007 (millions) 246
Table 199: South Africa population forecast, by gender, 2007-2012 (millions) 247
Table 200: South Africa nominal GDP, 2002-2007 (ZAR bn, 2000 prices) 247
Table 201: South Africa nominal GDP forecast, 2007-2012 (ZAR bn, 2000 prices) 247
Table 202: South Africa real GDP, 2002-2007 (ZAR bn, nominal prices) 248
Table 203: South Africa real GDP forecast, 2007-2012 (ZAR bn, nominal prices) 248
Table 204: South Africa real GDP, 2002-2007 (US$ bn, 2000 prices) 248
Table 205: South Africa real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 249
Table 206: South Africa consumer price index, 2002-2007 (2003=100) 249
Table 207: South Africa consumer price index, 2007-2012 (2003=100) 249





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