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Sizing Up The Mobile Advertising Opportunity Product Image

Sizing Up The Mobile Advertising Opportunity

  • ID: 680611
  • October 2008
  • 41 Pages
  • Frost & Sullivan

This executive insight examines the trends, challenges and opportunities in the mobile advertising industry in Asia Pacific. An insight of the drivers and restraints, delivery platforms and business models are presented here with further insight into key case studies around the region and the world. The influences of various industry participants in the value chain and indicators of market growth are examined.

-1 EXECUTIVE SUMMARY

--Market Overview

---Synopsis
---Introduction
---Why Mobile?
---The Mobile Advertising Ecosystem
---Measurement and Metrics

-2 MARKET DYNAMICS

--Market Dynamics

---Market Challenges
---Market Drivers
---Market Restraints

-3 MOBILE ADVERTISING SEGMENTATION

--Mobile Advertising Segmentation

---On-Deck versus Off-Deck
---Business Models
---Delivery Channels

-4 MOBILE ADVERTISING OUTLOOK

--Mobile Advertising Outlook

---Market Potential
---Market Sizing

-5 CONCLUSION

--Conclusion

---Key Findings
---Strategic Recommendations

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