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Protein Research: Strategies for Marketing to Chemists and Biologists

  • ID: 682515
  • Report
  • September 2008
  • Region: Global
  • 123 Pages
  • BioInformatics, LLC
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The study of protein research is growing in complexity, leading to increased demand on the instrumentation used to conduct the research, and scientists are being tasked to meet these growing demands while dealing with greater budget constraints. With that, both biologists and chemists are looking more to their instrumentation providers to supply them with innovative approaches to meeting these growing demands while continuing to be mindful of the bottom line.

This new report provides key insight into the purchasing drivers for the instrumentation used in protein research and to provide a better understanding of the requirements and trends of scientists who engage in this type of research. In Protein Research: Strategies for Marketing to Biologists and Chemists, research methods are identified that help suppliers better understand ways to provide more streamlined products that cross the multiplicity of tools and techniques used in the lab.

Accordingly, this report closely investigates the core similarities and differences in the purchasing habits of biologists and chemists. Marketing efforts can be adjusted to appeal to the way biologists and chemists approach their research and the products they use to support it. For example, understanding why after-sale support is more important to chemists for chromatography machines, yet hardware performance is more critical to biologists, can be the key piece of information leading to increased sales revenue.

Just as significantly, this report identifies areas where biologists and chemists use tools and technologies in a similar fashion, thus allowing for streamlined marketing that appeals to both disciplines. In the Scorecard section of this report, current usage of Mass Spectrometry, HPLC and Electrophoresis is examined for both biologists and chemists, with a side-by-side comparison of how research techniques overlap. Additionally, how each of these types of scientists makes purchasing decisions is illustrated, providing insight as to how the purchasing process is different—and the same —for both groups.

Ultimately, this report will help suppliers of protein research instrumentation better understand:

­- key bottlenecks in the research process
­- core drivers of purchasing decisions
­- existing overlaps in research techniques
­- core differences between biologists and chemists in purchase behavior and lab practices.

This report presents essential information from 275 chemist and 443 biologists, from the American Chemical Society (Chemists) and The Science Advisory Board (Biologists). Analysis was conducted to identify process overlap and summary scorecards were implemented for a condensed view of the instrumentations marketplace.

Goals of this Report

Protein Research: Strategies for Marketing to Chemists and Biologists provides instrument manufacturers with essential insights into the needs of their customers from the perspective of over 700 protein scientists worldwide.

This report will help you to…
­ - Understand the types of protein-based research currently being performed
­ - Focus marketing efforts in order to appeal to specific groups of protein researchers
­ - Identify the most common applications and workflow patterns
­ - Assess key bottlenecks and limitations
­ - Identify the perceived leading suppliers of analytical instrumentation
­ - Understand critical decision points and criteria used in customer purchasing
­ - Identify current throughput levels and usage patterns
­ -Forecast future experimental throughput and growth potential
­ - Measure scientists’ level of satisfaction with current analytical instrumentation

Among the Key Findings Contained in This Report…

- Nearly one in four biologists who have not purchased HPLC instrumentation in the last 12 months say that they plan to do so in the next 12 months.
- Scientists rate Waters Corporation and Agilent Technologies as the leading HPLC suppliers.
- Both biologists and chemists anticipate an increase of at least 35% in the number of injections/analyses performed with their mass spectrometry instrumentation over the next 12 months.
- Hardware performance is the main decision making driver for biologists when purchasing mass spectrometry instrumentation.
- Scientists anticipate a 10% to 15% increase in their monthly SDS-PAGE experiments during the next 12 months.
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- Introduction
- Introduction to Venn Diagrams and Score Cards

Venn Diagrams
- Protein-Based Technique(s) Performed
- Principal Area(s) of Investigation
- Protein Type(s) Studied by Lab
- Method(s) Used to Isolate or Purify Samples

Score Cards
- HPLC Landscape
- HPLC Purchase Decision Drivers
- Electrophoresis Landscape
- Electrophoresis Purchase Decision Drivers
- Mass Spectrometry Landscape
- Mass Spectrometry Purchase Decision Drivers

Overview of Findings
- Overview of Findings
- High Performance Liquid Chromatography (HPLC)—Overview
- Electrophoresis—Overview
- Mass Spectrometry—Overview

Methodology and Questionnaire
- Questionnaire Overview
- Questionnaire Design
- Analytical Techniques
- Demographics
- Questionnaire

Presentation of Survey Data
- Market Overview of Protein Research
- High Performance Liquid Chromatography (HPLC)
- 1D or 2D Gel Electrophoresis
- Mass Spectrometry
- Demographics

- Appendix A: Other Publications
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Protein Research: Strategies for Marketing to Chemists and Biologists is based on responses to a 53-question online survey. 718 scientists currently conducting protein-based research participated between June 25 and August 1, 2008.

The electronic questionnaire was fielded to registered members of The Science Advisory Board and members of ChemInsight™ (developed by the American Chemical Society).

Demographics of survey respondents

Market Segment
Academic 406 57%
Pharmaceutical/Biotechnology 140 19%
Hospital or University Medical Center 90 13%
Government 38 5%
Private Research 18 3%
Contract Research 8 1%
Medical Device/Diagnostics 7 1%
Commercial Testing Lab 5 1%
Other 4 1%
Healthcare Network/Facility 3 <1%

Job Position
Staff Scientist 155 22%
Post Doctoral Fellow 132 18%
Graduate Student/Research Assistant 128 18%
Principal Investigator 125 17%
Professor/Teacher 74 10%
Lab Director/Supervisor/Coordinator 56 8%
Laboratory Technician 24 3%
Department Head 12 2%
Quality Assurance/Quality Control 4 1%
Other .3 <1%
Bioengineer 2 <1%
Production/Manufacturing 2 <1%
IS Manager/Specialist 1 <1%

Geographic Region
North America 718 100%

Area(s) of Research
Biochemistry 510 71%
Molecular Biology 418 58%
Cell Biology 325 45%
Biotechnology 301 42%
Protein Chemistry 284 40%
Genetics 223 31%
Immunology/Virology 202 28%
Microbiology 202 28%
Drug Discovery/R&D 179 25%
Bioinformatics 173 24%
Pharmacology 139 19%
Biophysics 124 17%
Neuroscience 124 17%
Biomedical Technology 120 17%
Physiology 115 16%
Other 90 13%
Pathology 84 12%
Toxicology 80 11%
Organic Chemistry 78 11%
Biostatistics 65 9%
Hematology 64 9%
Food Science 55 8%
Process Engineering 53 7%
Plant Biology 50 7%
Agriculture 46 6%
Anatomy 45 6%
Forensics 38 5%
Zoology 37 5%
Veterinary Science 35 5%
Ecology 29 4%

* Respondents are permitted to select more than one area of research.
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