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Brand Positioning in the North American Life Science Market Product Image

Brand Positioning in the North American Life Science Market

  • Published: October 2007
  • Region: North America
  • 930 Pages
  • BioInformatics, LLC

A brand is a promise—it represents not only the particular attributes of a company’s products and services, but also how these products and services will affect the lives of the customers who use them. Ideally, a brand embodies the associations and inherent value customers place on a company. A brand’s position reflects how it differentiates itself from its competitors and draws market share. Understanding how customers view your brand impacts your pricing strategy, marketing message development, sales targeting and product management.

This report will help you:
- Ascertain customer awareness of inter-brand differentiation
- Identify optimal positioning
- Understand your customers’ views of the strongest and weakest brands
- Assess brand personality
- Estimate brand share using metrics that assess a brand’s performance in the market, promotion, product, price, placement, and service.

Among the companies profiled in at least one product category are:

Affymetrix
Agilent Technologies
Applied Biosystems
BD Biosciences
Beckman Coulter
Bio-Rad Laboratories
Cell Signaling Technology
Eppendorf
GE Healthcare
Illumina
Invitrogen
Molecular READ MORE >

This multi-report series examines brand positioning of the leading companies identified in six distinct life science product categories:

1. Cell biology kits and reagents
2. Gene expression analysis products
3. Instrumentation for genomic analysis
4. Instrumentation for protein analysis
5. Nucleic acid purification products
6. Protein separation products

Format Properties
Enterprisewide The report will be emailed to you. The report is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.
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