• +353-1-415-1241(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
Future Flavour Trends in Soft Drinks: New Opportunities for Natural, Healthy, and Exotic Flavors Product Image

Future Flavour Trends in Soft Drinks: New Opportunities for Natural, Healthy, and Exotic Flavors

  • Published: December 2008
  • Region: Global
  • 242 Pages
  • Scripp Business Insights

FEATURED COMPANIES

  • Gatorade
  • Glacéau
  • Innocent
  • Nestlé
  • PepsiCo
  • PowerBar
  • MORE

Flavours from natural ingredients and flavours that provide functional benefits are the two key areas of soft drinks flavour development. New and emerging flavours, as well as the discovery of new benefits from current flavours, are driving sensory innovation and new opportunities in the positioning and promotion of standard or traditional beverages.

Future Flavour Trends in Soft Drinks is a new management report that provides a comprehensive review of current, new and emerging flavours in the soft drinks sector. This report presents and evaluates the role of flavour and drinks manufacturers in flavour innovation and key flavour trends, and analyzes fast growth flavours in key categories in terms of product launches.

Discover the areas of opportunity in soft drinks flavours and understand how these opportunities fit into larger soft drinks industry trends with this new report...

Key issues examined by this report

- The importance of natural. Loyal users of ‘natural’ products are increasing in both Europe and the US, and this trend is predicted to continue. A substantial number of soft drinks now clearly promote their naturalness by stating READ MORE >

Executive Summary 12
Market developments and drivers 12
Top soft drink flavours 13
Top regional soft drink flavours 14
The role of soft drink and flavour manufacturers 15
Key trends in soft drinks flavours 16
Conclusions 17

Chapter 1 Introduction 20
What is this report about and what is its scope? 20
Research methodology 21
Flavours in drinks defined 21
Report structure 22

Chapter 2 Market developments and drivers 24
Summary 24
Introduction 25
The industry view 26
Natural and additive free 27
Natural is becoming the norm 27
Natural vs. artificial 28
Natural products, additives and children 30
Health concerns and drinks 31
Obesity and diabetes 31
Dental decay 34
Changing consumption patterns linked to health concerns 35
Diet carbonated drinks 36
Bottled water 37
Making drinks healthier through reformulation 38
Drinks and children’s health 40
Functional drinks 40
Growth in market value of functional drinks 40
Consumer awareness and interest in ‘added-value’ nutrients 41
Flavour effects of functional ingredients 44
Flavour strategy and newer functional ingredients 46
Promoting fruit and vegetable consumption 47
Campaigns and public opinion 47
Use of fruit and vegetables in soft drinks 48
Fruit and innovation in drinks 51
Newer superfruits 51
100% juice trend 51
A focus on physical fitness and mental performance 52
The demand for sports and energy drinks 52
Importance of the sports and energy drinks market 54
Sports and energy drink formulation and positioning 55
Increased interest in exotic drinks 57
Travel and tastes 57
Tropical fruits 59
Herbs, spices and botanicals 60
Tea and coffee trends 61
The coffee house effect 61
Growth in RTD tea and coffee 62

Chapter 3 Top soft drink flavours 66
Summary 66
Introduction 67
Soft drinks overall 67
Top flavours 68
Fastest growing flavours 69
Pomegranate 70
Mango and pineapple 72
Pear 72
Fastest decreasing flavours 73
Lemon 74
Grapefruit 75
Emerging Asian flavours 75
Yuzu 75
Yumberry 76
Bottled water 77
Top flavours 78
Fastest growing flavours 79
Mineral waters 79
Functional fruits - blueberry, pomegranate and açaí 81
Mint, herbs and spices 82
Fastest decreasing flavours 84
The industry view 84
Carbonated soft drinks 85
Top flavours 86
Fastest growing flavours 87
Orange 87
Pomegranate and mango 89
Apple 90
Fastest decreasing flavours 92
The industry view 92
Dairy drinks 93
Top flavours 94
Fastest growing flavours 95
Strawberry 96
Developments in chocolate 97
Exotic fruits – pineapple 98
Fastest decreasing flavours 100
The industry view 100
Energy and sports drinks 101
Top flavours 102
Fastest growing flavours 103
Guarana 103
Lemon lime 105
Chocolate 106
Fastest decreasing flavours 106
The industry view 107
Fruit and vegetable drinks 108
Top flavours 108
Fastest growing flavours 109
Pomegranate 110
Exotic flavours – mango and pineapple 110
Fastest decreasing flavours 112
The industry view 113
RTD tea and coffee 114
Top flavours 114
Green tea 115
Coffee 115
Fastest growing flavours 116
Premium black tea 116
White tea 117
Fruit and tea blends 118
Fastest decreasing flavours 119
The industry view 120

Chapter 4 Top regional soft drink flavours 124
Summary 124
Introduction 125
Asia-Pacific 125
Top and fastest growing flavours 125
Innovation in Asia-Pacific 128
Europe 129
Top and fastest growing flavours 129
Innovation in Europe 132
Latin America 133
Top and fastest growing flavours 133
Innovation in Latin America 136
Middle East and Africa 136
Top and fastest growing flavours 136
North America 138
Top and fastest growing flavours 139
Innovation in North America 141

Chapter 5 The role of soft drink and flavour manufacturers 146
Summary 146
Introduction 147
Innovative brands and companies 147
The Coca-Cola Company 148
Flavoured colas 148
Coca-Cola Zero and Diet Coke Sweetened with Splenda 150
Glacéau 151
Innocent 151
Nestlé 153
RTD coffee and tea 153
Bottled water/carbonated soft drinks 154
PowerBar 156
PepsiCo 157
Carbonated soft drink flavour innovations 157
Juices 159
Gatorade 159
Innovative flavour development and technologies 161
Natural flavours 161
The natural imperative 161
Production and sourcing 162
Flavour supplier offerings 163
Sweeteners 165
Natural fruit sweeteners 165
Stevia 166
Erythritol 168
Sucralose 169
Flavour modulation 171
Nanotechnology 173

Chapter 6 Key trends in soft drinks flavours 176
Summary 176
Introduction 177
Health trends 177
Natural, pure and organic 178
Overlapping concepts 180
Natural moves into the mainstream 181
Botanical ingredients and ‘natural’ type flavours 182
High antioxidant flavour trends 183
Exotic and high antioxidant flavours 185
Flavours providing functional benefits 187
Green tea 187
Newer functional flavour opportunities 188
Flavours in drinks containing functional ingredients 190
Soy drinks – functionality and flavour 190
Flavour of functional yogurt/milk drinks 191
Flavours trends in drinks claiming to be high in vitamins and minerals 193
Flavour trends in low or no sugar or calorie drinks 196
Fruit flavours 196
Colas 198
Children’s drinks with low or no sugar or calories 199
Superfruits 199
Flavours in drinks promoted on providing energy or vitality 203
High energy 203
Vitality 206
Vegetable and herb trends 208
Indulgent trends 212
Fusions and blends 213
Popular blends of ‘standard’ flavours 213
Newer ingredients and flavours and interesting fusions 214
Fusions 214
Exotic flavours 217
Fruits are leading the exotic trend 217
Traditional vs. modern ‘exotic’ fruit concepts 218
Exotic flavours other than fruit 220
Varietal and regional flavours and recipes 221
Varietal raw materials and flavours 221
Flavours from a named region 223
Regional recipes and formulations – links to heritage and tradition 224

Chapter 7 Conclusions 228
Summary 228
Introduction 229
Innovation opportunities by category 229
Functional and unique flavours 230
Healthy and exotic fruit and vegetable drinks 231
Energy and sports drinks with ‘vitality’ flavours 232
Hybrid drinks that cross category boundaries 233
Opportunities within key trends 234
Natural 234
Healthy 235
Exotic 236
Opportunities where the natural, healthy and exotic trends overlap 236
Index 238
References 240

List of Figures
Figure 2.1: Drivers influencing flavour trends in drinks 25
Figure 2.2: The influence of key drivers on demand for new flavours in drinks over the next 5 years 26
Figure 3.3: Recently launched pomegranate juices and drinks 71
Figure 3.4: Innovative pear juice drinks 73
Figure 3.5: Yuzu flavoured soft drinks 76
Figure 3.6: Yumberry variety drinks 77
Figure 3.7: Mineral water and fruit and/or tea blends 80
Figure 3.8: Bottled water product launches with ‘super fruit’ type flavours 82
Figure 3.9: Mint and herbal flavoured bottled water launches 83
Figure 3.10: Recent orange flavoured carbonated soft drink launches 88
Figure 3.11: Pomegranate and mango flavoured carbonated soft drink launches 90
Figure 3.12: Apple flavoured carbonated soft drinks 91
Figure 3.13: Strawberry yogurt drinks 96
Figure 3.14: ‘Rich’ or ‘creamy’ chocolate milk drinks 97
Figure 3.15: Pineapple flavoured yogurt and soy drinks 99
Figure 3.16: Sports and energy drink launches with guarana 104
Figure 3.17: Lemon lime flavoured energy and sport drinks 106
Figure 3.18: New fruit drink launches with mango 111
Figure 3.19: Black tea drinks specifying tea type 117
Figure 3.20: Fruit and tea blends 118
Figure 4.21: Innovative Asia-Pacific soft drinks 128
Figure 4.22: Floral, fruit, spice, herb and/or vegetable blends 132
Figure 4.23: Oat drinks with cinnamon flavour 135
Figure 4.24: Hybrid soft drinks 142
Figure 5.25: Innovative Coca-Cola flavour blends 149
Figure 5.26: Nestlé bottled water/soft drink launches with innovative flavours 155
Figure 5.27: PowerBar Gel 156
Figure 5.28: Pepsi RAW 158
Figure 5.29: Carbonated soft drink seasonal flavour launches 158
Figure 5.30: Gatorade Thirst Quencher Rain 160
Figure 5.31: Zevia carbonated supplement drink 169
Figure 5.32: Coca-Cola Powerade 170
Figure 6.33: Importance of health trends in the drinks industry over the next 5 years 178
Figure 6.34: Natural, organic and pure soft drink launches 180
Figure 6.35: Daily’s Pomegranate Mix 182
Figure 6.36: Açaí flavoured drinks claiming to be ‘high in antioxidants’ 186
Figure 6.37: Drinks containing aloe 189

-The Coca-Cola Company
-Glacéau
-Innocent
-Nestlé
-RTD coffee and tea
-PowerBar
-PepsiCo
-Gatorade

Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos