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Green Branding Strategies in the Global Auto Industry: Key Drivers, Current Status and Future Prospects
Automotive World, Jan 2009, Pages: 48
This report examines the green branding strategies of the world's leading vehicle manufacturers and the market and legislative forces that are driving these initiatives.
This report examines the green branding strategies of the world's leading vehicle manufacturers and the market and legislative forces that are driving these initiatives. It also discusses the strategic implications of green branding for OEMs and their suppliers, the benefits and risks and also the response to such strategies by consumers, NGOs and other interested parties.
Chapters include:
- Executive summary
- Introduction and report outline
- Drivers for change: why green branding matters
- Green branding strategies
- The future of green branding
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