IT Outsourcing In Central and Eastern Europe 2009: Countries’ Attractiveness and Development Forecasts

PMR Ltd, January 2009, Pages: 119

IT Outsourcing in Central and Eastern Europe 2009 is a comprehensive resource that describes and analyses the IT outsourcing market in the following CEE countries: Czech Republic, Slovakia, Hungary, Poland, Romania, Bulgaria, Ukraine and Russia.

The report explores and compares both general macroeconomic and market conditions within these countries, while providing in-depth analysis of major trends and projections to 2011. It details the types of services most commonly sought and provided, and identifies the companies and industries that make up the major pool of market participants.

The report features a comparison between the IT outsourcing market, as it exists in the CEE region and that of some of the world’s foremost IT outsourcing locations. Case studies illustrate the types of contracts in place and demonstrate their manner of completion, and the results of a survey of 30 key market players (including in-depth interviews) provide additional insight into opportunities in this growing global and regional market.

IT Outsourcing in Central and Eastern Europe 2009 provides a comprehensive overview of the IT outsourcing market in the CEE with emphasis on in depth analysis and comparison to other locations where this market is expanding.

Key Findings:

- CEE region has recently become a major competitor in the global IT outsourcing market.
- CEE countries boast close geographical and cultural links particularly with the Western European markets.
- In the short-term, the main reason for IT outsourcing to the region is the need to cut costs.
- Due to financial crisis companies are now more eager to seek to cut costs by outsourcing in low-cost destinations.
- Russia alone attracts similar revenues in IT outsourcing to the remaining CEE countries together.

The report includes:

- definition of outsourcing/offshoring and explanation of IT outsourcing
- description of the types of IT outsourcing, including business processes such as document management, billing processes, IT management and complete IT outsourcing.
- description of software, software service, and IT infrastructure outsourcing.
- information on Help desk/call centre/telecontres outsourcing
- discussion of motivational appeal of outsourcing IT services, advantages and drawbacks and prospects for the future within the IT industry.

Countries within the CEE (Poland, Russia, Ukraine, Hungary, Romania, Bulgaria and others) differ in the conditions and opportunities that they offer to industry participants. This report provides the following information and analysis on the macroeconomic conditions as well as comparisons that indicate the most favourable IT outsourcing environments:

- general macroeconomic comparisons between CEE countries
- comparison of vital trends and important events and their market influence
- degree of similarity and difference between countries, with regard to factors such as GDP, population, income, consumer spending, level of education and others
- comparison of the legal and institutional environments in the CEE countries
- forecasts for the IT outsourcing market with relation to expected macroeconomic conditions until 2011 are provided.

The IT outsourcing markets in CEE countries exhibit unique traits that distinguish their capabilities from other currently popular outsourcing locations. Read about these traits and differences, including:

- characteristics of IT outsourcing markets in major CEE countries and of key market players in the region
- recent and projected M&A activity among regional IT outsourcing providers
- factors responsible for driving demand in the marketplace
- internal ranking of countries in the CEE region and external comparison to other global IT outsourcing locations.

IT Outsourcing in Central and Eastern Europe 2009 also uses definitive case studies to illustrate major deals finalized in the region, and gives the reader extra insight into the CEE IT outsourcing market with results of a recent survey of 30 key market players.

IT Outsourcing in Central and Eastern Europe 2009 is a vital resource for:

- companies active in the IT outsourcing market in CEE countries
- companies that have a general interest in the market for outsourcing of IT services
- companies interested in entering the IT outsourcing market in the CEE region
- consulting and research companies and analytical institutes
- government agencies, embassies and other trade organisations.

A word from the author

“The financial crisis that swept the global markets in 2008 is likely also to hit the European IT market, which we estimate to demonstrate growth rate not exceeding 1.5% year on year in 2009. However, the CEE region is expected to witness more promising growth in the coming years, not least because foreign companies will be increasingly forced to consider outsourcing to lower-cost destinations. One of the main drivers of outsourcing has always
been the need to reduce costs - a factor even more crucial in the wake of the financial crisis.

The CEE region has recently become a major player in the global IT outsourcing market in terms of market volume, the number of IT professionals and IT companies offering outsourcing services. CEE countries are indeed more expensive compared to their Asian competitors such as India or China. However, the CEE region, whilst far from homogenous, enjoys close geographical and cultural links, particularly with the Western European markets. One could perhaps conclude that the global economic slump might even be grist to the outsourcing providers’ mills”.

Pawel Olszynka, Head IT&Telecoms Analyst

Methodology of the report

Executive summary

IT outsourcing characteristics
Definition of outsourcing
Outsourcing/offshoring
Nearshoring
Multi-sourcing
Types of IT outsourcing
Technology services outsourcing
Infrastructure outsourcing
Software development and services
Website development and management
Business process outsourcing (BPO)
Document management outsourcing
Help desk/call centre
Full IT outsourcing
IT Outsourcing in Central and Eastern Europe 2009 – Countries’ attractiveness and development forecasts
Main reasons for outsourcing
Cost factor
Other reasons
Outsourcing threats and drawbacks
Losing control
Poor communications, limited transparency and
culture differences
Hidden costs
Wrong criteria
Human resources culture
Key future trends
Long-term strategies
Consolidation of the BPO segment
Increasing automation
Rising management costs
Document Process Outsourcing (DPO)
New outsourcing IT hubs
Consolidation
Platform solutions
Changing pricing models

General macroeconomic and political outlook of Central and Eastern Europe
Political and institutional overview
Czech Republic, Slovakia, Hungary and Poland
Bulgaria and Romania
Russia and Ukraine
Macroeconomic overview
GDP
Effects of economic crisis
Foreign Direct Investment
Services sector
Labour market and purchasing power
Private consumption
Research and development
Level of engineering graduates

IT outsourcing market in CEE
CEE vs. other major IT outsourcing locations
Price wars
Human resources availability
Cultural differences
The risk factor
CEE IT outsourcing attractiveness
Key players
Mergers & Acquisitions
Outsourcing deals
IT Outsourcing in Central and Eastern Europe 2009 – Countries’ attractiveness and development forecasts
SWOT analysis
Bulgaria
Czech Republic
Hungary
Poland
Romania
Slovakia
Ukraine
Russia
Supplement: IT outsourcing services providers and IT associations in CEE

Future outlook of IT outsourcing in CEE
Global forecasts
Case studies
IBM’s Polish mood
First Indian outsourcers in Poland
S&T’s Czech venture
A soft Ukrainian landing
Tata in Romania
S&T and Xerox joint venture
Bratislava on the IBM map
Romanian TotalSoft
EPAM’s European journey
CEE forecasts
Market value
IT outsourcing-oriented industries
Benefits
Barriers
IT outsourcing activities
Consolidation process
Advantages of particular CEE countries

List of graphs
1. Multi-sourcing preferences of business and IT executives of European large companies, 2008
2. Estimated share of particular categories in IT budgets of large companies worldwide (%), 2008
3. Level of standard CIT rate (%) in selected CEE countries, 2008
4. Budgets fluctuations in IT companies worldwide, 2008-2009
5. IT staff fluctuations in IT companies worldwide, 2008-2009
6. Industries driving IT outsourcing market in CEE in the period 2008-2010
7. Major drivers of the IT outsourcing in CEE in short and mid-term, 2008
8. The key mid and short-term reasons for outsourcing in CEE, 2008
9. Major barriers for IT outsourcing in CEE in short and mid-term, 2008
10. Major areas of IT outsourcing in CEE in the period 2008-2010
11. IT outsourcing advantages of Bulgaria, 2008
12. IT outsourcing advantages of the Czech Republic, 2008
13. IT outsourcing advantages of Hungary, 2008
14. IT outsourcing advantages of Romania, 2008
15. IT outsourcing advantages of Russia, 2008
16. IT outsourcing advantages of Slovakia, 2008
17. IT outsourcing advantages of Ukraine, 2008
18. What will IT outsourcers look for in CEE in the period 2009-2010

List of tables
1. Population of selected Central and Eastern European countries (‘000), 2005-2012
2. GDP annual growth (%), GDP value at market prices (€ million) and GDP per capita (€) of selected Central and Eastern European countries, 2005-2012
3. FDI inflow to selected Central and Eastern European countries (€ million), 2005-2011
4. FDI inflows per capita in selected Central and Eastern European countries ($), 2005-2011
5. FDI as a % of GDP in selected Central and Eastern European countries, 2005-2011
6. Selected Central and Eastern European countries ranked by FDI inflows average ($ bn) in 2007-2011
7. Unemployment rate (%), average salary (€) and average salary real growth (%) in selected Central and Eastern European countries, 2005-2012
8. National currency development as measured by its relation to € and $ in selected Central and Eastern European countries, 2005-2012
9. Private consumption (€ million) and its real growth (%) in selected Central and Eastern European countries, 2005-2012
10. ICT expenditure as % of GDP and as % of EU average in selected Central and Eastern European countries, 2003-2007
11. Science & Engineering graduates per 1,000 inhabitants and as % of EU average in selected Central and Eastern European countries, 2004-2007
12. Ranking of the costliest IT outsourcing locations in CEE, 2007
13. Value of the IT outsourcing market (€ m), number of IT outsourcing companies and the number of IT outsourcing employees in selected CEE countries, 2007
14. Global Outsourcing Index (GOI) of selected CEE countries and India ranked by the least risky location, 2007
15. Country IT outsourcing attractiveness index, 2007

Key sections

Section One defines, describes and elaborates on the IT outsourcing market in general. Here the types of services most commonly provided in the marketplace are outlined, along with motivational attributes, benefits and drawbacks and prospects for success in the marketplace for the coming
years until 2010.

Section Two focuses on the general macroeconomic conditions that exist in Czech Republic, Slovakia, Hungary, Poland, Romania, Bulgaria, Ukraine and Russia. General economic outlooks are compared, along with important trends and events and their effects on the marketplace.
Countries are compared using factors such as GDP, population, salaries, unemployment levels, investment, educational levels and current levels of consumer spending. Legal and institutional environments are compared between countries, and macroeconomic forecasts for the region until 2010
are provided.

Section Three concentrates on the IT outsourcing markets in each of the CEE countries and the major outsourcing participants. Key market players at work in the region are revealed and described as well as ranked in terms of market attractiveness. M & A activity for IT outsourcing providers is
detailed, along with companies and industries producing the greatest demand for IT outsourcing services.

Section Four comprises case studies that illustrate recent major IT outsourcing agreements implemented in CEE countries, as well as survey results containing valuable input on conditions and opportunities from 30 of the market's key participants.

- EPAM
- IBM
- S&T
- Tata
- TotalSoft

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