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Digital Cable STBs in China: Network Reconstruction Leads the Way
In-Stat/MDR, Dec 2008, Pages: 31
The digitization of China’s cable TV entered its fifth phase this year, and Whole System Shift is proceeding rapidly in all parts of the country. By the end of the first half of 2008, total subscribers numbered 37 million (25% more than the total number of cable subscribers nationwide) and more than 70 cities had completed digitization.
The digital cable STB industry also experienced phenomenal growth in 2008. Greatly encouraged by both the Beijing Olympics and by “Some policies regarding digital TV industry development” (also known as File #1), which was published by the General Office of the State Council of the People’s Republic of China in January 2008, total digital cable STB shipments reached 11 million in the first half of 2008, double the previous year’s figure.
Interactivity is the next crucial step for the industry. Two-way network reconstruction, which is needed to provide interactive services over cable, has been completed in more than 170 cities and now serves 10 million cable TV users. The result is an enormous potential market for digital cable set-top boxes (STBs). In the first half of 2008, more than two million advanced digital cable STBs were shipped.
This report outlines the current status of China's digital cable STB market, details the latest market trends, analyzes market drivers and barriers, and provides shipment and revenue forecasts for 2009–2013.
HIGHLIGHTS
- Whole System Shift deployment is proceeding at full speed. The number of digital cable subscribers will reach 135 million by 2013.
- STB sales revenue in China will peak at US$1.3 billion around 2011.
- China’s cable STB market will be dominated by basic STBs until 2010. Advanced STBs, however, are a growing part of the Chinese market. Advanced STB shipments numbered over three million in 2008, and will reach 13.5 million by 2013.
What’s in the Report?
- Forecasts for China’s digital cable STB market
- The current status of the market
- A description of the market’s industrial chain
- Details of vendor production and market share
- The latest business and distribution models for the advanced STB market
Who Will be Interested in This Report?
- Digital cable STB chip providers
- Digital cable STB manufacturers
- Third-party investment organizations
- TV content providers and integrators
Whose Needs Does This Report Address?
- Digital cable STB chip providers
- Digital cable STB manufacturers
- Investment organizations interested in the digital cable TV market
- The financial community
What Questions Does This Report Answer?
- What is the current size of China’s digital cable STB market?
- Who are the major players in this market?
- How are cable operators going about two-way network reconstruction?
- What are the projections for future growth?
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