Essensis Case Study: Marketing Beautifying Foods Effectively - Market Research Reports - Research and Markets

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Essensis Case Study: Marketing Beautifying Foods Effectively

Description:

This report on Essensis forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It looks at how Danone has entered the beauty food market with the launch of Essensis, a brand which consists of a yogurt that claims to have skin beautifying properties.

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Contents:

CATALYST 1
SUMMARY 1
ANALYSIS 2
Consumers are looking for easy ways to make themselves more beautiful with beauty foods 2
Danone has entered the beauty foods market with Essensis 3
Essensis is touted as being able to nourish the skin from the inside 3
Danone has said the products effectiveness has been proven in clinical trials 4
Essensis has had a positive response to its taste profile 5
Danones launch of Essensis forms part of its enhanced health focus 5
Essensis bright packaging acknowledges that packaging design is important in captivating consumer interest 7
The companys Irish launch was accompanied by a three-day beauty event to help raise its profile 7
The US market represents a potential growth area 8
Competition and enhanced regulation could hinder future sales 8

APPENDIX 10
Case study series 10
Methodology 10
Secondary sources 10
Further reading 10
Ask the analyst 10
Disclaimer 11

List of Figures
Figure 1: Heat map of global beauty food launches, Oct 2006-Oct 2008 2
Figure 2: A selection of foods launched in 2008 that have beautifying claims 3
Figure 3: Danones Essensis yogurt is touted as being beneficial to the skin 4
Figure 4: Danones functional yogurts have been a global success 6
Figure 5: Essensis launch in Ireland was promoted through a free shopping center located beauty bar 8

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