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Haircare in Eastern Europe to 2012

Datamonitor, December 2008, Pages: 114

This databook is a detailed information resource covering all the key data points on Haircare in Eastern Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 11 countries covered within the Eastern Europe region.

Scope

- Contains information on 5 categories: Conditioner, Hair colorants, Perms & relaxers, Shampoo and Styling agents

- Provides market value, volume, expenditure and consumption data by market, category and segment

Highlights of this title

The Eastern Europe Haircare market covering 11 countries, increased between 2002-2007, growing at an average annual rate of 7.8%

The leading company in the market in 2007 was Procter & Gamble Company, The. The second-largest player was LOreal S.A. with Henkel KGaA in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Haircare markets

- Understand consumers consumption and expenditure patterns for the 11 countries covered

- Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 OVERVIEW 21
Value Analysis 21
Volume Analysis 23
Chapter 4 EASTERN EUROPE HAIRCARE - MARKET OVERVIEW 25
Value Analysis, 2002-2007 25
Value Analysis, 2007-2012 26
Volume Analysis, 2002-2007 29
Volume Analysis, 2007-2012 30
Company Share Analysis 33
Distribution Analysis 36
Chapter 5 LEADING COMPANY PROFILES 38
Procter & Gamble Company, The 38
LOreal S.A. 41
Chapter 6 CATEGORY ANALYSIS - CONDITIONER 44
Value Analysis, 2002-2007 44
Value Analysis, 2007-2012 45
Volume Analysis, 2002-2007 48
Volume Analysis, 2007-2012 49
Company Share Analysis 52
Distribution Analysis 55
Chapter 7 CATEGORY ANALYSIS - SHAMPOO 57
Value Analysis, 2002-2007 57
Value Analysis, 2007-2012 58
Volume Analysis, 2002-2007 61
Volume Analysis, 2007-2012 62
Company Share Analysis 65
Distribution Analysis 68
Chapter 8 CATEGORY ANALYSIS - PERMS & RELAXERS 70
Value Analysis, 2002-2007 70
Value Analysis, 2007-2012 71
Volume Analysis, 2002-2007 74
Volume Analysis, 2007-2012 75
Company Share Analysis 78
Distribution Analysis 81
Chapter 9 CATEGORY ANALYSIS - STYLING AGENTS 83
Value Analysis, 2002-2007 83
Value Analysis, 2007-2012 84
Volume Analysis, 2002-2007 87
Volume Analysis, 2007-2012 88
Company Share Analysis 91
Distribution Analysis 94
Chapter 10 CATEGORY ANALYSIS - HAIR COLORANTS 96
Value Analysis, 2002-2007 96
Value Analysis, 2007-2012 97
Volume Analysis, 2002-2007 100
Volume Analysis, 2007-2012 101
Company Share Analysis 104
Distribution Analysis 107
Chapter 11 RESEARCH METHODOLOGY 109
Methodology overview 109
Secondary research 110
Market modeling 111
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 12 APPENDIX 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114

LIST OF FIGURES
Figure 1: Eastern Europe Haircare value & value forecast, 2002-2012 (US$ m, nominal prices) 27
Figure 2: Eastern Europe Haircare category growth comparison, by value, 2002-2012 28
Figure 3: Eastern Europe Haircare volume & volume forecast, 2002-2012 (Units m) 31
Figure 4: Eastern Europe Haircare category growth comparison, by volume, 2002-2012 32
Figure 5: Eastern Europe Haircare company share (Top 5 Companies), by value, 2006-2007 (%) 35
Figure 6: Eastern Europe Haircare distribution channels, by value, 2006-2007(%) 37
Figure 7: Eastern Europe Conditioner value & value forecast, 2002-2012 (US$ m, nominal prices) 46
Figure 8: Eastern Europe Conditioner category growth comparison, by value, 2002-2012 47
Figure 9: Eastern Europe Conditioner volume & volume forecast, 2002-2012 (Units m) 50
Figure 10: Eastern Europe Conditioner category growth comparison, by volume, 2002-2012 51
Figure 11: Eastern Europe Conditioner company share (Top 5 Companies), by value, 2006-2007 (%) 54
Figure 12: Eastern Europe Conditioner distribution channels, by value, 2006-2007(%) 56
Figure 13: Eastern Europe Shampoo value & value forecast, 2002-2012 (US$ m, nominal prices) 59
Figure 14: Eastern Europe Shampoo category growth comparison, by value, 2002-2012 60
Figure 15: Eastern Europe Shampoo volume & volume forecast, 2002-2012 (Units m) 63
Figure 16: Eastern Europe Shampoo category growth comparison, by volume, 2002-2012 64
Figure 17: Eastern Europe Shampoo company share (Top 5 Companies), by value, 2006-2007 (%) 67
Figure 18: Eastern Europe Shampoo distribution channels, by value, 2006-2007(%) 69
Figure 19: Eastern Europe Perms & relaxers value & value forecast, 2002-2012 (US$ m, nominal prices) 72
Figure 20: Eastern Europe Perms & relaxers category growth comparison, by value, 2002-2012 73
Figure 21: Eastern Europe Perms & relaxers volume & volume forecast, 2002-2012 (Units m) 76
Figure 22: Eastern Europe Perms & relaxers category growth comparison, by volume, 2002-2012 77
Figure 23: Eastern Europe Perms & relaxers company share (Top 5 Companies), by value, 2006-2007 (%) 80
Figure 24: Eastern Europe Perms & relaxers distribution channels, by value, 2006-2007(%) 82
Figure 25: Eastern Europe Styling agents value & value forecast, 2002-2012 (US$ m, nominal prices) 85
Figure 26: Eastern Europe Styling agents category growth comparison, by value, 2002-2012 86
Figure 27: Eastern Europe Styling agents volume & volume forecast, 2002-2012 (Units m) 89
Figure 28: Eastern Europe Styling agents category growth comparison, by volume, 2002-2012 90
Figure 29: Eastern Europe Styling agents company share (Top 5 Companies), by value, 2006-2007 (%) 93
Figure 30: Eastern Europe Styling agents distribution channels, by value, 2006-2007(%) 95
Figure 31: Eastern Europe Hair colorants value & value forecast, 2002-2012 (US$ m, nominal prices) 98
Figure 32: Eastern Europe Hair colorants category growth comparison, by value, 2002-2012 99
Figure 33: Eastern Europe Hair colorants volume & volume forecast, 2002-2012 (Units m) 102
Figure 34: Eastern Europe Hair colorants category growth comparison, by volume, 2002-2012 103
Figure 35: Eastern Europe Hair colorants company share (Top 5 Companies), by value, 2006-2007 (%) 106
Figure 36: Eastern Europe Hair colorants distribution channels, by value, 2006-2007(%) 108
Figure 37: Annual data review process 110

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Eastern Europe Haircare value (country-wise), 2002-2007 (US$ m, nominal prices) 21
Table 4: Eastern Europe Haircare value (country-wise) forecast, 2007-2012 (US$ m, nominal prices) 22
Table 5: Eastern Europe Haircare volume (country-wise), 2002-2007 (Units m) 23
Table 6: Eastern Europe Haircare volume (country-wise) forecast, 2007-2012 (Units m) 24
Table 7: Eastern Europe Haircare value, 2002-2007 (US$ m, nominal prices) 25
Table 8: Eastern Europe Haircare value forecast, 2007-2012 (US$ m, nominal prices) 26
Table 9: Eastern Europe Haircare volume, 2002-2007 (Units m) 29
Table 10: Eastern Europe Haircare volume forecast, 2007-2012 (Units m) 30
Table 11: Eastern Europe Haircare company share (Top 20 Companies) by value, 2006-2007 (%) 33
Table 12: Eastern Europe Haircare value, by company, 2006-2007 (US$ m nominal prices) 34
Table 13: Eastern Europe Haircare distribution channels, by value, 2006-2007 (%) 36
Table 14: Eastern Europe Haircare value, by distribution channel, 2006-2007 (US$ m nominal prices) 36
Table 15: Procter & Gamble Company, The Key Facts 38
Table 16: LOreal S.A. Key Facts 41
Table 17: Eastern Europe Conditioner value, 2002-2007 (US$ m, nominal prices) 44
Table 18: Eastern Europe Conditioner value forecast, 2007-2012 (US$ m, nominal prices) 45
Table 19: Eastern Europe Conditioner volume, 2002-2007 (Units m) 48
Table 20: Eastern Europe Conditioner volume forecast, 2007-2012 (Units m) 49
Table 21: Eastern Europe Conditioner company share (Top 20 Companies) by value, 2006-2007 (%) 52
Table 22: Eastern Europe Conditioner value, by company, 2006-2007 (US$ m nominal prices) 53
Table 23: Eastern Europe Conditioner distribution channels, by value, 2006-2007 (%) 55
Table 24: Eastern Europe Conditioner value, by distribution channel, 2006-2007 (US$ m nominal prices) 55
Table 25: Eastern Europe Shampoo value, 2002-2007 (US$ m, nominal prices) 57
Table 26: Eastern Europe Shampoo value forecast, 2007-2012 (US$ m, nominal prices) 58
Table 27: Eastern Europe Shampoo volume, 2002-2007 (Units m) 61
Table 28: Eastern Europe Shampoo volume forecast, 2007-2012 (Units m) 62
Table 29: Eastern Europe Shampoo company share (Top 20 Companies) by value, 2006-2007 (%) 65
Table 30: Eastern Europe Shampoo value, by company, 2006-2007 (US$ m nominal prices) 66
Table 31: Eastern Europe Shampoo distribution channels, by value, 2006-2007 (%) 68
Table 32: Eastern Europe Shampoo value, by distribution channel, 2006-2007 (US$ m nominal prices) 68
Table 33: Eastern Europe Perms & relaxers value, 2002-2007 (US$ m, nominal prices) 70
Table 34: Eastern Europe Perms & relaxers value forecast, 2007-2012 (US$ m, nominal prices) 71
Table 35: Eastern Europe Perms & relaxers volume, 2002-2007 (Units m) 74
Table 36: Eastern Europe Perms & relaxers volume forecast, 2007-2012 (Units m) 75
Table 37: Eastern Europe Perms & relaxers company share by value, 2006-2007 (%) 78
Table 38: Eastern Europe Perms & relaxers value, by company, 2006-2007 (US$ m nominal prices) 79
Table 39: Eastern Europe Perms & relaxers distribution channels, by value, 2006-2007 (%) 81
Table 40: Eastern Europe Perms & relaxers value, by distribution channel, 2006-2007 (US$ m nominal prices) 81
Table 41: Eastern Europe Styling agents value, 2002-2007 (US$ m, nominal prices) 83
Table 42: Eastern Europe Styling agents value forecast, 2007-2012 (US$ m, nominal prices) 84
Table 43: Eastern Europe Styling agents volume, 2002-2007 (Units m) 87
Table 44: Eastern Europe Styling agents volume forecast, 2007-2012 (Units m) 88
Table 45: Eastern Europe Styling agents company share (Top 20 Companies) by value, 2006-2007 (%) 91
Table 46: Eastern Europe Styling agents value, by company, 2006-2007 (US$ m nominal prices) 92
Table 47: Eastern Europe Styling agents distribution channels, by value, 2006-2007 (%) 94
Table 48: Eastern Europe Styling agents value, by distribution channel, 2006-2007 (US$ m nominal prices) 94
Table 49: Eastern Europe Hair colorants value, 2002-2007 (US$ m, nominal prices) 96
Table 50: Eastern Europe Hair colorants value forecast, 2007-2012 (US$ m, nominal prices) 97
Table 51: Eastern Europe Hair colorants volume, 2002-2007 (Units m) 100
Table 52: Eastern Europe Hair colorants volume forecast, 2007-2012 (Units m) 101
Table 53: Eastern Europe Hair colorants company share (Top 20 Companies) by value, 2006-2007 (%) 104
Table 54: Eastern Europe Hair colorants value, by company, 2006-2007 (US$ m nominal prices) 105
Table 55: Eastern Europe Hair colorants distribution channels, by value, 2006-2007 (%) 107
Table 56: Eastern Europe Hair colorants value, by distribution channel, 2006-2007 (US$ m nominal prices) 107

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