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Green Energy Companies and Micro-CHP 3.d

Haddock Research, Sep 2010, Pages: 134


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This section report focuses on specific companies that have developed, or are developing, low-carbon products and services for consumers - primarily for use in the home. Specifically, it considers opportunities for micro-generation, hydrogen fuel cells and green energy companies. It also tested consumer reaction, in Canada, England and the USA, to a description of a micro-CHP boiler, based on the Ceres Power prototype.

Questions addressed

- How well known are the 'green energy' providers in each country?

- Of those people aware of the providers, how many use them, or intend to use them in the near future?

- What are people's attitudes towards fuel-cell technology being used in different situations?

- How do people react to this product profile of a micro-CHP boiler?

- What proportion of people are 'Enthusiasts' for the micro-CHP boiler - find it 'very appealing' and say they are 'very likely to install' one once their current boiler needed replacing?

- What is the best predictor of whether someone is an 'Enthusiast' for the micro-CHP boiler?

*Study fielded from September 25th to October 3rd 2008. Final, revised version released on September 1st 2010


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