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Green Energy Companies and Micro-CHP 3.d

Haddock Research, September 2010, Pages: 134

This section report focuses on specific companies that have developed, or are developing, low-carbon products and services for consumers - primarily for use in the home. Specifically, it considers opportunities for micro-generation, hydrogen fuel cells and green energy companies. It also tested consumer reaction, in Canada, England and the USA, to a description of a micro-CHP boiler, based on the Ceres Power prototype.

Questions addressed

- How well known are the 'green energy' providers in each country?

- Of those people aware of the providers, how many use them, or intend to use them in the near future?

- What are people's attitudes towards fuel-cell technology being used in different situations?

- How do people react to this product profile of a micro-CHP boiler?

- What proportion of people are 'Enthusiasts' for the micro-CHP boiler - find it 'very appealing' and say they are 'very likely to install' one once their current boiler needed replacing?

- What is the best predictor of whether someone is an 'Enthusiast' for the micro-CHP boiler?

*Study fielded from September 25th to October 3rd 2008. Final, revised version released on September 1st 2010

1.1 Introduction
1.2 Key Insights
1.3 Methodology



2.1 Report Results
2.2 Attitudinal segmentation to climate change



3 Canada Data
3.1 Canada - Green Energy Companies: Awareness, Usage and Intention to Use
3.2 Canada - Appeal of hydrogen fuel-cells for cars, mobile devices and residential boilers
3.3 Canada - Hydrogen fuel-cell home boilers: Profile test based on Ceres Power prototype
3.4 Canada - Index Profiles of a key target group for hydrogen fuel-cell home boilers - the "Enthusiasts"
3.5 Canada - Hydrogen fuel-cell Home boilers: Regional Distribution
3.6 Canada - Understanding the attitudes and responsibilites of "Enthusiasts" for the hydrogen fuel-cell home boiler



4 England Data
4.1 England - Green Energy Companies: Awareness, Usage and Intention to Use
4.2 England - Appeal of hydrogen fuel-cells for cars, mobile devices and residential boilers
4.3 England - Hydrogen fuel-cell home boilers: Profile test based on Ceres Power prototype
4.4 England - Index Profiles of a key target group for hydrogen fuel-cell home boilers - the "Enthusiasts"
4.5 England - Hydrogen fuel-cell Home boilers: Regional Distribution
4.6 England - Understanding the attitudes and responsibilites of "Enthusiasts" for the hydrogen fuel-cell home boiler
4.7 England - Special Analysis England: Identifying predictors for being a micro-CHP "Enthusiast"



5 USA Data
5.1 USA - Green Energy Companies: Awareness, Usage and Intention to Use
5.2 USA - Appeal of hydrogen fuel-cells for cars, mobile devices and residential boilers
5.3 USA - Hydrogen fuel-cell home boilers: Profile test based on Ceres Power prototype
5.4 USA - Index Profiles of a key target group for hydrogen fuel-cell home boilers - the "Enthusiasts"
5.5 USA - Hydrogen fuel-cell Home boilers: Regional Distribution
5.6 USA - Understanding the attitudes and responsibilites of "Enthusiasts" for the hydrogen fuel-cell home boiler



6 Further Analysis

7.1 Survey Release Outline
7.2 Addendum

-EcoLogo
-Ballard Power Systems
-Bullfrog Power
-Sun Edison
-Santa Clara Green Energy
-Solar Integrated
-CMR Fuel Cells
-3Degrees
-Sterling Planet
-Ceres Power
-Voller Energy
-Solar Century
-Ceramic Fuel Cells
-British Gas
-Ecotricity
-Good Energy
-Triodos Renewables
-Ice Energy Heat Pumps
-Ceramic Fuel Cells

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