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China Youth Culture Study 2009

  • ID: 683602
  • June 2009
  • Region: China
  • 350 Pages
  • Label Networks

China Youth Culture Study Provides New Global Insight and Forecasts for New Markets in Fashion, Technology, Entertainment, Sports, Music, New Media, Video Gaming, Lifestyles

Fresh results from Label Networks’ 4th Annual China Youth Culture Study 2009 clearly indicate that the youth culture marketplace of 15-25-year-olds in China has completely re-shaped market trends motivated mostly by new economic conditions and changes in technology and emerging communication patterns resulting in a shift in the last few months in preferences and trends for where they spend their money, adopt fashion, and absorb influences from music, sports, entertainment, new media, marketing + advertising, and more. Results in the China Youth Culture Study 2009, produced by Label Networks, the global leader in youth culture intelligence and media, quantify how vital it is for even the most localized trendsetting brands in America to know what’s taking shape in China. Based on the sheer heft of its size, this marketplace is having a major ripple effect that continues to shape global business strategies--making Chinese youth culture one of the most sought after new markets in the world.

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