|
|
 |
|
Viewing report
|
|
|
|
The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results
John Wiley and Sons Ltd, Dec 2008, Pages: 320
How to apply the latest developments in psychology and neurology for better fundraising and influencing skills
Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist.
Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Fundraising for Social Change, 6th Edition
Fundraising Principles and Practice
Yours for the Asking: An Indispensable Guide to Fundraising and Management
Winning Gifts: Make Your Donors Feel Like Winners
Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, 2nd Edition
The Complete Guide to Fundraising Management, 3rd Edition
Building Strong Nonprofits: New Strategies for Growth and Sustainability
Yours for the Asking: An Indispensable Guide to Fundraising and Management, Revised and Expanded
Internet Management for Nonprofits: Strategies, Tools and Trade Secrets
Strategic Fund Development: Building Profitable Relationships That Last, + WebSite, 3rd Edition
|
|
|
|
