Subscription and Download Media Stores: 2003 - 2010
AccuStream iMedia Research, January 2009
The report, Subscription and Download Media Stores 2003 – 2010 analyzes content verticals including music, movies, television, sports, news and entertainment with detailed subscriber, service and transaction velocity numbers, monthly and yearly. Includes historical data from 2003, forecasts to 2010.
Online Subscription And Download Media Stores Vend $3.3 Bil. In ’08
Subscription and download media store revenue rose 26.9% in 2008 to $3.3 billion, forecast to advance by 19% in 2009, according to this merchant services report.
Online music purchases reached an estimated $2.7 billion in 2008, up 28.5% over 2007, while movie and television program purchases increased 53.3% to $339.8 million; both verticals benefited considerably from Apple’s iTunes storefront.
In 2008, 89.2% of music-related transactions were completed via a la carte purchases of individual tracks or albums.
Subscription sports programming increased 16% in 2008 to $147 million, as professional leagues and sports organizations embraced year-round broadband production and publishing, moving beyond seasonal offerings.
News has virtually disappeared as a subscription video offering, with all major news brands and outlets now advertiser-supported.
Online movie and television services are in states of transformation, partnership building and platform expansion aimed at pushing content closer to the television set through device-specific storefront embeds, Media Center integration or Wi-Fi enabled hardware in the home.
Movie revenue performance going forward is projected to improve through integration of IP libraries, networked hardware and televisions.
Meanwhile, PCs and portable devices are proving effective platforms to entertain consumers with short-form television programming; TV shows are being sold and downloaded at a 16-to-1 ratio compared to movies.
The subscription music radio segment is highly concentrated following roll-ups, mergers and buy-outs with Real Networks’ Rhapsody the market share leader.
Amazon’s Mp3 store, Best Buy’s acquisition of Napster, Microsoft’s Zune services and Wal-Mart’s online presence indicate well capitalized entrant intent to compete for download share.
“Consumers are choosing: music, movies, television and sports programming will sell online,” commented research director Paul A. Palumbo.
“Online media storefronts are exciting new businesses, but subject to unpredictable technology disruptions and innovations. It’s too early to declare turf battles won; relentless R & D and motivated legacy merchants seek to unseat or outlast incumbents.”
EXECUTIVE SUMMARY
Subscription and download revenue climbs 26.9% to $3.3 billion in 2008
Online consumers are making choices: Music, movies, television and sports programming sell
Download music revenue outpaces subscription music revenue by an 8.3-to-1 margin
SECTION ONE
Online Subscription and Download Media Store Trends:
Video Stores: Access points diverge, converge: TV shows purchases migrate onto portable devices; online movie services connecting to TV screens
Music Stores: Downloads predominate as category’s primary revenue source; subscription music segment highly consolidated
Subscription and download revenue climbs 26.9% to $3.3 billion in 2008
MUSIC SUBSCRIPTION AND DOWNLOAD MEDIA MARKET REVENUE ANALYSIS: 2003 - 2008
Subscription and download revenue at $270.5 million in 2003
GROWTH IN STREAMING SUBSCRIPTION AND DOWNLOAD MEDIA: BY CONTENT CATEGORY
Streaming music and subscription revenue jumped from 33% share in 2003 to 60.7% share in 2004
Streaming Subscription And Download Media Revenue: 2004
Streaming Subscription And Download Media Revenue: 2005
Market revenue climbs to $1.85 billion in 2006
Music continued to capture spending share, rising to 82.1% of the $2.6 billion total for 2007
Streaming Subscription And Download Media Revenue: 2007
Streaming Subscription And Download Media Revenue: 2008
SECTION TWO
Subscription and download music grew by 28.3% in 2008
MUSIC SUBSCRIPTION AND DOWNLOAD MARKET REVENUE: 2003 - 2008
Historical Databases
iTUNES
Date
Tracks Purchased
NAPSTER
Date
Subscribers
Rhapsody
Date
Subscribers
Emusic
Date
Subscribers
SECTION THREE
Online Movie and TV television purchases
MOVIE/TELEVISION DOWNLOAD MARKET REVENUE: 2003 - 2010
iTunes Video
Date
Videos Purchased
SECTION FOUR
Subscription Sports Programming
SPORTS SUBSCRIPTION REVENUE: 2003 - 2010
SECTION FIVE
News
NEWS SUBSCRIPTION SERVICES MARKET REVENUE: 2003 - 2010
SECTION SIX
Entertainment
ENTERTAINMENT SUBSCRIPTION AND DOWNLOAD MARKET REVENUE: 2003 - 2010
SuperPass Video Service
Date
Video Views
Subs
SECTION SEVEN
Q & A Profiles
CINEMANOW.COM
EMUSIC.COM
LIKETELEVISION.COM
NETFLIX
SLACKER
STARZ ENTERTAINMNET/STARZPLAY
VERIZON
- itunes
- Napster
- Cinemanow.Com
- Emusic.Com
- Liketelevision.Com
- Netflix
- Slacker
- Starz Entertainmnet/Starzplay
- Verizon
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