Japan Media - Politics and the Marketplace
- ID: 6839
- January 2001
- Region: Japan
- Myers Group
With the world's second-largest economy, and the second-largest advertising expenditure, it doesn't take a lot of imagination to understand why Japan has received so much attention from international media conglomerates with expansionist agendas. News Corp., Liberty Media International and Microsoft Corp. are among those that have established a Japanese media presence. But the complexities of the marketplace have led many other companies to conclude that Japan is too risky an investment, and they have opted to stand on the sidelines and watch the developments in anticipation of a better opportunity. Monitoring Japan arguably has never been more important, because of the seismic changes taking place. Through data collection and extensive interviews with media executives in Japan and the United States, this three-part report explores the many factors that go into understanding the truth - and the consequences - of the Japanese media industry.