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Poland Food and Drink Report Q1 2009


Description: Poland Food Drink Report provides independent forecasts and competitive intelligence on Poland's food and drink industry.

In Business Environment Ratings for Q109, Poland continued to improve its position in the matrix for the 14 regional markets surveyed in Central and Eastern Europe (CEE), ranking third, compared with fourth and sixth in Q408 and Q308, respectively. To date, the country has weathered the economic storm well, with consumer demand remaining buoyant, although the full-year 2008 GDP growth figures are expected to be more modest than in the past. Still, Poland provides an attractive business environment, with foreign businesses largely permitted unrestricted ownership of Polish assets, low manufacturing costs and a skilled workforce, despite the fact that economic emigration has in recent months resulted in labour shortages in the food retail sector.

A number of opportunities in the Polish food and drink market are increasingly being recognized. According to the recently released results of a survey conducted by drinks consultancy firm Zenith International, Poland is one of the top five markets for bottlers and distributors of bottled water coolers, dispensers and pumps alongside Romania, Lithuania, Russia and the Czech Republic. The figures show that over 230,000 new water devices were installed across Eastern Europe, with new European Union (EU) members from CEE presently accounting for almost half of all new installations. Similarly, the leading vodka producer in Poland, Central European Distribution Corporation (CEDC), posted a 51% increase in Q308 revenues, indicating that the market is still buoyant, while Stock Spirits Group was reportedly interested in increasing its presence in CEE through acquisitions, as well as a possible investment in a production facility.

The confectionery sector was likewise positive, with local confectionery producer Mieszko and Swiss Confectionery Company Lindt & Sprungli registering robust Q308 performance in Poland. Mieszkos key strategy to launch innovative production technologies reportedly assisted the company to raise productivity and improve its average margin. Overall, Lindt & Sprungli identified its focus on premium chocolate as the key driver of the 'above-market-average' growth, with Poland in particular recording buoyant double-digit sales growth, against a background of rising consumption of premium products. Indeed, the findings released by the European Food Information Council (EUFIC) in November 2008 indicate the importance of quality and nutritional value of foodstuffs. According to the survey, some 18% of European shoppers regularly look for nutritional information on foodstuffs, especially that on yogurts, breakfast cereals and ready meals. Shoppers in Poland as well as in Germany, Sweden and Hungary mostly use the nutrition table scheme, with Polish and Hungarian shoppers also frequently using the ingredients table, given that information on food additives is similarly considered very important.


Contents: Executive Summary

Business Environment
SWOT Analysis
Food
Poland Food Industry SWOT
Drink
Poland Drink Industry SWOT
Mass Grocery Retail
Poland Mass Grocery Retail Industry SWOT
CEE Food & Drink Business Environment Ratings .
Table: Regional Food & Drink Business Environment Ratings
Poland’s Food & Drink Business Environment Ratings
Macroeconomic Outlook
Table: Poland – Economic Activity

Food
Industry Forecast Scenario
Food Consumption
Table: Poland Food Consumption Indicators – Historical Data & Forecasts
Confectionery .
Table: Poland Confectionery Indicators – Historical Data & Forecasts (US$mn, unless otherwise stated)
Canned Food .
Table: Poland Canned Foods Indicators – Historical Data & Forecasts
Trade .
Table: Poland Food, Drink & Tobacco Trade Indicators (US$mn) – Historical Data & Forecasts
Industry Developments .
Market Overview .
Food Consumption
Food Production
Confectionery
Canned Food
Trade
Agriculture
Meat Processing Industry
Dairy Industry

Drink
Industry Forecast Scenario
Alcoholic Drinks
Table: Poland Alcoholic Drinks indicators – Historical Data & Forecasts
Soft Drinks
Table: Poland Soft Drinks indicators – Historical Data & Forecasts
Hot Drinks
Table: Poland Hot Drinks Indicators – Historical Data & Forecasts (US$mn)
Industry Developments
Market Overview
Alcoholic Drinks
Beer
Wine
Spirits
Soft Drinks
Hot Drinks

Retail
Industry Forecast Scenario
Table: Poland Mass Grocery Retail Sales By Format (US$bn)
Table: Poland Grocery Retail Sales By Format – Historical Data And Forecasts (%)
Industry Developments .
Market Overview .
Main MGR Players .
Table: Poland Structure Of The Mass Grocery Retail Market By Estimated Number Of Outlets
Table: Poland Structure Of The Mass Grocery Retail Market By Value (US$bn)
Table: Poland Average Annual Value Of Sales Per Outlet By Format (US$mn)

Competitive Landscape
Key Players
Food and Drink
Table: Key Players – Poland's Food & Drink Sector 2007 estimates
Mass Grocery Retail
Table: Key Players In Poland’s Mass Grocery Retail Sector
Company Analysis
Food
Nestlé Polska
Drink
Central European Distribution Corporation (CEDC)
Carlsberg Polska
Hoop .
Mass Grocery Retail
Metro Polska
Biedronka (Jerónimo Martins)

Appendix
Agricultural Commodity Price

Food & Drink Business Environment Ratings
Ratings Methodology .
Ratings Overview .
Ratings System
Indicators
Limits Of Potential Returns
Risks To Realisation Of Potential Returns
Weighting
Weighting

Country Snapshot: Poland Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006 .
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 2000-2012

BMI Food & Drink Industry Glossary
Food & Drink
Mass Grocery Retail

How We Generate Our Industry Forecasts
Sourcing


Companies Mentioned - Nestlé Polska - Central European Distribution Corporation (CEDC) - Carlsberg Polska - Hoop - Metro Polska - Biedronka (Jerónimo Martins)


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